Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field.
課程信息
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學生職業成果
31%
完成這些課程後已開始新的職業生涯
24%
通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 1 門課程（共 4 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
中級
At least 2 years of business experience.
完成時間大約為11 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, 巴西葡萄牙語, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
您將學到的內容有
Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process
Assess the credibility and value of secondary research
Apply basic sampling theory to a given situation
Compose a professionally packaged research plan or proposal
您將獲得的技能
Market ResearchResearch MethodsProduct ResearchMarketing Intelligence
學生職業成果
31%
完成這些課程後已開始新的職業生涯
24%
通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 1 門課程（共 4 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
中級
At least 2 years of business experience.
完成時間大約為11 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, 巴西葡萄牙語, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
提供方
加州大学戴维斯分校
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 2 小時
Getting Started and Introduction to Market Research
In this module, you will be able to define what market research is and identify the tools that are used. You will be able to discuss the various motivations behind a research inquiry and what goes into a market research request. You will define the services, the roles and the qualities of a market researcher. You will also be able to identify constraints to help you ask the right questions. Finally, you will be able to respond to a market research proposal.
完成時間為 2 小時
9 個視頻 （總計 31 分鐘）, 5 個閱讀材料, 1 個測驗
9 個視頻
Survey to Build Our Database1分鐘
Introduction to Market Research53
Defining Market Research3分鐘
Motivation for Market Research5分鐘
Requests for Market Research3分鐘
The Services, Roles, and Qualities of a Market Researcher3分鐘
Complexities, Constraints, and Questions to Ask4分鐘
Planning a Response to a Market Research Inquiry5分鐘
5 個閱讀材料
A Note from UC Davis10分鐘
Take the Specialization Smartphone Survey15分鐘
Market Research Is the Answer to 'Uberization' and the Customer Challenges of the 21st Century10分鐘
20 Market Research Questions to Ask Your Customers10分鐘
13 Questions Every Marketing Consultant Should Ask Prospects15分鐘
1 個練習
Module 1 Quiz30分鐘
完成時間為 2 小時
Secondary and Internal Research
In this module, you will be able to recognize the importance of secondary and internal research in the planning process. You will be able to assess the value and credibility of the secondary and internal data you have at your disposal. You will also be able to identify a starting point should a new client approach you. You will recognize the pros and cons of each method of research. And you will be able to budget appropriately and decide what type of market researcher you need or want to be for a given project.
完成時間為 2 小時
8 個視頻 （總計 41 分鐘）, 3 個閱讀材料, 1 個測驗
8 個視頻
The Importance of Secondary and Internal Research6分鐘
Secondary and Internal Research in the Planning Process6分鐘
Starting Cold with Secondary and Internal Research6分鐘
Pros and Cons of Secondary and Internal Research5分鐘
Three Levels of a Professional Market Researcher6分鐘
Budget Considerations While Initiating Market Research5分鐘
Developing Your Research Skills Further2分鐘
3 個閱讀材料
Quirk's: Time-Saving Tips for Conducting Secondary Research10分鐘
Quirk's: Save Money - Conduct Secondary Research10分鐘
Quirk's: Meta-Analysis Offers Research on Research for MR15分鐘
1 個練習
Module 2 Quiz30分鐘
完成時間為 2 小時
Primary Research Introduction
In this module, you will be able to discuss various primary research methods for collecting data. You will be able to define what primary research is and be able to choose the appropriate method for your proposal. You will be able to consider various sampling and survey methods and even the less used observational method.
完成時間為 2 小時
7 個視頻 （總計 33 分鐘）, 2 個閱讀材料, 1 個測驗
7 個視頻
Defining Primary Research4分鐘
Sampling and a Sampling Frame4分鐘
Deciding on the Kind of Sampling and How Many to Sample6分鐘
Observational Research4分鐘
Surveys6分鐘
Methods and Tools in Qualitative Research5分鐘
2 個閱讀材料
Quirk's: What Everyone Needs to Know About Sampling10分鐘
Quirk's: Forget Exact Science: Drawing Conclusions from Observational Research15分鐘
1 個練習
Module 3 Quiz30分鐘
完成時間為 5 小時
Research Plan or Proposal
In this module, you will be able to write a research proposal for a client. You will be able to recognize and take action when a proposal has been requested. You will be able to collect and compose the necessary proposal requirements and be able to professionally package your proposal. You will be able to apply strategies on how to follow-up with a client about your proposal and be able to take action when you are awarded the bid.
完成時間為 5 小時
8 個視頻 （總計 33 分鐘）, 1 個閱讀材料, 2 個測驗
8 個視頻
How a Research Plan or Proposal Might be Presented4分鐘
Components of a Research Plan or Proposal (Part 1)6分鐘
Components of a Research Plan or Proposal (Part 2)6分鐘
Packaging the Research Plan or Proposal3分鐘
How to Follow Up with Your Client4分鐘
You Won the Project, Now What?5分鐘
Course Summary1分鐘
1 個閱讀材料
Six Keys to Writing a Great Proposal15分鐘
1 個練習
Module 4 Quiz30分鐘
審閱
來自RESEARCH PROPOSAL: INITIATING RESEARCH的熱門評論
由 SS 提供2020年5月7日
This course is really good for me and I think also for all the students who have taken it. It provides us a clear definition of what's market research and its components. I really like it.
由 MA 提供2018年11月19日
It's my pleasure to have this course. It help me to accelerate my potentiality to design a proposal with all the knowledge along the 4 weeks. Thanks very much for this opportunity.
由 VV 提供2020年8月20日
The course helped me to learn the real functioning of the research agency. I learnt a lot from the course. Such a wonderful course. The excellent professor explained very clearly.
由 KD 提供2020年7月16日
A well-designed step by step course to understand primary and secondary research and a professional RFP. Thanks, Professor, and the peers who reviewed my assignment.
關於 市场调查 專項課程
"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data.
常見問題
我什么时候能够访问课程视频和作业？
讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程，则可以免费查看大多数课程资料。要访问评分作业并获得证书，您需要在旁听期间或之后购买证书体验。如果看不到旁听选项：
- 课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
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您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
Is financial aid available?
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
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