課程信息

94,353 次近期查看

學生職業成果

50%

完成這些課程後已開始新的職業生涯

36%

通過此課程獲得實實在在的工作福利

12%

加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 1 門課程(共 4 門)
可靈活調整截止日期
根據您的日程表重置截止日期。
中級

At least 2 years of business experience.

完成時間大約為11 小時
英語(English)
字幕:英語(English), 阿拉伯語(Arabic)

您將學到的內容有

  • Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process

  • Assess the credibility and value of secondary research

  • Apply basic sampling theory to a given situation

  • Compose a professionally packaged research plan or proposal

您將獲得的技能

Market ResearchResearch MethodsProduct ResearchMarketing Intelligence

學生職業成果

50%

完成這些課程後已開始新的職業生涯

36%

通過此課程獲得實實在在的工作福利

12%

加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 1 門課程(共 4 門)
可靈活調整截止日期
根據您的日程表重置截止日期。
中級

At least 2 years of business experience.

完成時間大約為11 小時
英語(English)
字幕:英語(English), 阿拉伯語(Arabic)

提供方

加州大学戴维斯分校 徽標

加州大学戴维斯分校

教學大綱 - 您將從這門課程中學到什麼

內容評分Thumbs Up95%(1,791 個評分)Info
1

1

完成時間為 2 小時

Getting Started and Introduction to Market Research

完成時間為 2 小時
9 個視頻 (總計 31 分鐘), 5 個閱讀材料, 1 個測驗
9 個視頻
Survey to Build Our Database1分鐘
Introduction to Market Research53
Defining Market Research3分鐘
Motivation for Market Research5分鐘
Requests for Market Research3分鐘
The Services, Roles, and Qualities of a Market Researcher3分鐘
Complexities, Constraints, and Questions to Ask4分鐘
Planning a Response to a Market Research Inquiry5分鐘
5 個閱讀材料
A Note from UC Davis10分鐘
Take the Specialization Smartphone Survey15分鐘
Market Research Is the Answer to 'Uberization' and the Customer Challenges of the 21st Century10分鐘
20 Market Research Questions to Ask Your Customers10分鐘
13 Questions Every Marketing Consultant Should Ask Prospects15分鐘
1 個練習
Module 1 Quiz30分鐘
2

2

完成時間為 2 小時

Secondary and Internal Research

完成時間為 2 小時
8 個視頻 (總計 41 分鐘), 3 個閱讀材料, 1 個測驗
8 個視頻
The Importance of Secondary and Internal Research6分鐘
Secondary and Internal Research in the Planning Process6分鐘
Starting Cold with Secondary and Internal Research6分鐘
Pros and Cons of Secondary and Internal Research5分鐘
Three Levels of a Professional Market Researcher6分鐘
Budget Considerations While Initiating Market Research5分鐘
Developing Your Research Skills Further2分鐘
3 個閱讀材料
Quirk's: Time-Saving Tips for Conducting Secondary Research10分鐘
Quirk's: Save Money - Conduct Secondary Research10分鐘
Quirk's: Meta-Analysis Offers Research on Research for MR15分鐘
1 個練習
Module 2 Quiz30分鐘
3

3

完成時間為 2 小時

Primary Research Introduction

完成時間為 2 小時
7 個視頻 (總計 33 分鐘), 2 個閱讀材料, 1 個測驗
7 個視頻
Defining Primary Research4分鐘
Sampling and a Sampling Frame4分鐘
Deciding on the Kind of Sampling and How Many to Sample6分鐘
Observational Research4分鐘
Surveys6分鐘
Methods and Tools in Qualitative Research5分鐘
2 個閱讀材料
Quirk's: What Everyone Needs to Know About Sampling10分鐘
Quirk's: Forget Exact Science: Drawing Conclusions from Observational Research15分鐘
1 個練習
Module 3 Quiz30分鐘
4

4

完成時間為 5 小時

Research Plan or Proposal

完成時間為 5 小時
8 個視頻 (總計 33 分鐘), 1 個閱讀材料, 2 個測驗
8 個視頻
How a Research Plan or Proposal Might be Presented4分鐘
Components of a Research Plan or Proposal (Part 1)6分鐘
Components of a Research Plan or Proposal (Part 2)6分鐘
Packaging the Research Plan or Proposal3分鐘
How to Follow Up with Your Client4分鐘
You Won the Project, Now What?5分鐘
Course Summary1分鐘
1 個閱讀材料
Six Keys to Writing a Great Proposal15分鐘
1 個練習
Module 4 Quiz30分鐘

審閱

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關於 市场调查 專項課程

"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders....
市场调查

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