Market Research 專項課程

Research Techniques + Data = Marketing Superhero。 Deliver valuable customer insights for your business.

本專項課程介紹

"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders.

製作方：

行業合作夥伴：

4 courses

按照建議的順序或選擇您自己的順序。

項目

旨在幫助您實踐和應用所學到的技能。

證書

在您的簡歷和領英中展示您的新技能。

項目概覽

Learners will create and scope a research proposal, conduct desk research in a proprietary data set, use two common methods for qualitative research, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a visual report to present findings with recommendations to stakeholders.

課程

Beginner Specialization.: No prior experience required.

第 1 門課程
Research Proposal: Initiating Research
課程學習時間
4 weeks of study, 2-5 hours/week
字幕
英語（English）
課程概述
Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift th
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第 2 門課程
Qualitative Research
課程學習時間
4 weeks of study, 4-7 hours/week
字幕
英語（English）
課程概述
In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it differs from quantit
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第 3 門課程
Quantitative Research
課程學習時間
4 weeks of study, 4-7 hours/week
字幕
英語（English）
課程概述
In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess me
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第 4 門課程
Research Report: Delivering Insights
課程學習時間
4 weeks of study, 3-5 hours/week
字幕
英語（English）
課程概述
You have completed all the hard work of conducting your internal, secondary, and primary research. You have analyzed all the data and are able to formulate insights and recommendations based on your research proposal. But what is the best way to pr
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製作方

University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.