關於此 專項課程

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"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data.

Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders.

學生職業成果
60%
完成此 專項課程 後開始了新的職業。
20%
加薪或升職。
可分享的證書
完成後獲得證書
100% 在線課程
立即開始,按照自己的計劃學習。
靈活的計劃
設置並保持靈活的截止日期。
初級
完成時間大約為4 個月
建議 4 小時/週
英語(English)
字幕:英語(English), 阿拉伯語(Arabic)
學生職業成果
60%
完成此 專項課程 後開始了新的職業。
20%
加薪或升職。
可分享的證書
完成後獲得證書
100% 在線課程
立即開始,按照自己的計劃學習。
靈活的計劃
設置並保持靈活的截止日期。
初級
完成時間大約為4 個月
建議 4 小時/週
英語(English)
字幕:英語(English), 阿拉伯語(Arabic)

此專項課程包含 4 門課程

課程1

課程 1

Research Proposal: Initiating Research

4.5
397 個評分
79 條評論
課程2

課程 2

定量研究

4.6
188 個評分
30 條評論
課程3

課程 3

Quantitative Research

4.3
128 個評分
24 條評論
課程4

課程 4

Research Report: Delivering Insights

4.5
80 個評分
19 條評論

提供方

加州大学戴维斯分校 徽標

加州大学戴维斯分校

其中一位行業合作夥伴的徽標

常見問題

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

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