Chevron Left
返回到 Research Proposal: Initiating Research

Research Proposal: Initiating Research, 加州大学戴维斯分校

4.5
106 個評分
16 個審閱

課程信息

Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field. In this course, you will be able to define market research and identify some tools used in the industry. You will be able to discuss the importance of secondary and internal research in terms of the planning process. You will be able to define what primary research is and identify the various ways to conduct primary research. You will be able to focus on an actual research plan or proposal for your peer review project. You will be able to compose a response to a request for a proposal or research plan and be able to address the various components of the proposal and package it in a professional manner....

熱門審閱

創建者 MA

Nov 20, 2018

It's my pleasure to have this course. It help me to accelerate my potentiality to design a proposal with all the knowledge along the 4 weeks. Thanks very much for this opportunity.

創建者 MG

Aug 15, 2018

This is a very good introduction to initiating a research proposal. I am really grateful to Jim Fong and his team for the valuable insights.

篩選依據:

14 個審閱

創建者 Gilbert Caluya

Jan 24, 2019

This is a good overview of research design and research proposal writing that is useful for people with little knowledge of the research process. As a lecturer who already holds a PhD and teaches similar introductions at Honours, Masters and PhD level I should know.

However, the assessment is not well explained or aligned with the course content and the options in the assessment allow students to choose an easier path for the same marks. It also assumes a lot of extra knowledge not covered in the course about day-to-day business interactions, which may differ in various cultural contexts. It doesn't test students' knowledge of the course material so much as test their recognition of 'issues', which is fine if that's what you're looking for.

Note that instructors and mentors rarely respond to enquiries and you are entirely dependent on peer reviews to pass. This means that you are dependent on your peers not only to be fair and to be competent reviewers, it also means you are dependent on their timing so you cannot complete the course at your own pace.

創建者 Mahmoud Afifi

Nov 20, 2018

It's my pleasure to have this course. It help me to accelerate my potentiality to design a proposal with all the knowledge along the 4 weeks. Thanks very much for this opportunity.

創建者 Pierina Andújar Díez

Oct 24, 2018

I would like to see more assignments during the process not just quizzes.

創建者 Dawn Qian

Sep 05, 2018

Overall experience was good, and I am sure that I would go watch it for a second time, but during the learning process, all I get was the vague structure and concept which were pretty hard to internalize, maybe I should combine them with actual practice in some real working senario....

So I would say it is not what I expected in terms of starting my senior market research project in a academic way....

創建者 Melvin Goh

Aug 15, 2018

This is a very good introduction to initiating a research proposal. I am really grateful to Jim Fong and his team for the valuable insights.

創建者 Manish Kumar Mahto

Jul 22, 2018

It was a great experience to learn market research methods from Coursera.

創建者 Rudyanto

Jun 06, 2018

Insightful

創建者 Anna Katanugina

Mar 12, 2018

Excellent course, the author inspires to learn more about the subject. Thank you!

創建者 Sushant Kumar

Feb 25, 2018

It is really good for better understanding of the basics of Market research.

創建者 Stevan Jovanovic

Jan 19, 2018

Great info