課程信息
4.1
33 個評分
7 個審閱
專項課程

第 3 門課程(共 4 門),位於

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
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中級

中級

完成時間(小時)

完成時間大約為19 小時

建議:4 weeks of study, 4-7 hours/week...
可選語言

英語(English)

字幕:英語(English)...
專項課程

第 3 門課程(共 4 門),位於

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
中級

中級

完成時間(小時)

完成時間大約為19 小時

建議:4 weeks of study, 4-7 hours/week...
可選語言

英語(English)

字幕:英語(English)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 3 小時

Getting Started and Preparing to Design a Quantitative Survey for Market Research

In this module, you will be able to identify the business objectives and assess the suitability for quantitative research. You will be able to build on qualitative findings to help inform a survey. You will be able to discuss the various types of surveys and take steps to design and implement a survey. You will also be able to recognize and avoid common survey pitfalls....
Reading
13 個視頻(共 60 分鐘), 4 個閱讀材料, 1 個測驗
Video13 個視頻
Introduction to Preparing to Design a Quantitative Survey for Market Research1分鐘
Identifying Business Objectives4分鐘
Assessing Suitability of Quantitative Research5分鐘
Building On Qualitative Findings to Inform a Quantitative Survey4分鐘
Introduction to Various Types of Quantitative Surveys1分鐘
Online Surveys4分鐘
Telephone Surveys4分鐘
In-Person Surveys4分鐘
Direct Mail Surveys3分鐘
Steps to Design and Implement a Survey - Part 17分鐘
Steps to Design and Implement a Survey - Part 24分鐘
Recognizing and Avoiding Common Pitfalls6分鐘
Reading4 個閱讀材料
A Note From UC Davis10分鐘
Back to Basics: Six Essential Skills for Telephone Interviewing15分鐘
Qualtrics: 10 Tips for Building Effective Surveys15分鐘
6 Common Survey Writing Mistakes in Market Research10分鐘
Quiz1 個練習
Module 1 Quiz30分鐘
2
完成時間(小時)
完成時間為 6 小時

Designing and Implementing a Quantitative Survey

In this module, you will be able to delineate the market segment and select your survey method. You will be able to identify the appropriate sample sources and determine appropriate sample size while maximizing your response rate. You will be able to design a questionnaire and appropriate response options. You will be able to perform quality control on survey questions and test and launch your survey....
Reading
12 個視頻(共 67 分鐘), 4 個閱讀材料, 3 個測驗
Video12 個視頻
Delineating the Market Segment6分鐘
Selecting the Survey Methods7分鐘
Maximizing Response Rates5分鐘
Maximizing Response Rates: Administering a Survey4分鐘
Maximizing Response Rates: Level of Trust4分鐘
Selecting Appropriate Sample Sources7分鐘
Determining Appropriate Sample Size5分鐘
Designing a Questionnaire5分鐘
Designing Appropriate Response Options5分鐘
Performing Quality Control8分鐘
Pre-Testing Your Survey4分鐘
Reading4 個閱讀材料
Quirk's: What Everyone Needs to Know About Sampling10分鐘
Sample Size Calculator5分鐘
7 Tips for Good Survey Questions5分鐘
Qualtrics Resources30分鐘
Quiz1 個練習
Module 2 Quiz30分鐘
3
完成時間(小時)
完成時間為 4 小時

Analyzing a Survey

In this module, you will be able to review your survey data and look for any errors. You will be able to analyze your survey conducting descriptive and inferential analysis techniques to test your hypotheses. You will be able to conduct association analysis and causal analysis with your data. Please note that this module features a fair amount of advanced statistics related math. Throughout the module, optional activities setup as practice quizzes have been provided to help reinforce what you're learning....
Reading
12 個視頻(共 59 分鐘), 3 個閱讀材料, 6 個測驗
Video12 個視頻
Reviewing Your Data and Looking for Errors4分鐘
The Importance of Scales5分鐘
Descriptive Analysis: Nominal Data6分鐘
Descriptive Analysis: Ordinal and Interval Data5分鐘
Inferential Analysis: Confidence Interval6分鐘
Testing Hypotheses, Part 1: Overview3分鐘
Testing Hypotheses, Part 2: An Example Application6分鐘
Association Analysis: Comparing Groups of People4分鐘
Association Analysis: Chi-Square Test6分鐘
Association Analysis: Correlation Analysis2分鐘
Causal Analysis6分鐘
Reading3 個閱讀材料
Making Sense of Survey Data30分鐘
Sampling and Samples45分鐘
Datasets for Module 3 Lectures10分鐘
Quiz6 個練習
Sampling Activity10分鐘
Scales Practice Activity10分鐘
Descriptive Analysis Activity20分鐘
Statistical Analysis Practice Activity20分鐘
Causal Analysis Practice Activity10分鐘
Module 3 Quiz30分鐘
4
完成時間(小時)
完成時間為 5 小時

Assess Approaches and Interpret Quantitative Study Results

In this module, you will be able to assess the various approaches for analyzing your data. You will be able to consider multiple variables throughout your analysis and be able to interpret your results. Like the last module, this module features a fair amount of advanced statistics related math. Several optional activities setup as practice quizzes have been provided to help reinforce what you're learning....
Reading
10 個視頻(共 38 分鐘), 3 個閱讀材料, 4 個測驗
Video10 個視頻
Regression and Errors6分鐘
Multiple Variables3分鐘
Using Multiple Variables3分鐘
Multiple Regressions: Understanding What Drives Pricing3分鐘
Binary Regression4分鐘
Segmentation and Cluster Analysis4分鐘
Factor Analysis4分鐘
Conjoint Analysis4分鐘
Course Summary1分鐘
Reading3 個閱讀材料
Using Multiple Variables Dataset10分鐘
Regression Analysis30分鐘
Quantitative Data Analysis Techniques for Data-Driven Marketing45分鐘
Quiz3 個練習
Anscombe's Quartet15分鐘
Multiple Regressions Practice Activity10分鐘
Module 4 Quiz30分鐘
4.1

熱門審閱

創建者 RROct 17th 2018

A good insight from this course. Hope this will help us to boost our career. Thanks for the lessons.

講師

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Susan Berman

President, Impact Research
UC Davis Division of Continuing and Professional Education
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Olivier Rubel, PhD

Associate Professor, Graduate School of Management
UC Davis

關於 University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

關於 Market Research 專項課程

"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders....
Market Research

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