Chevron Left
返回到 营收管理基础:营收策略的基石

學生對 ESSEC商学院 提供的 营收管理基础:营收策略的基石 的評價和反饋

4.6
783 個評分
189 條評論

課程概述

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

熱門審閱

YZ
2017年7月31日

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

ES
2017年11月25日

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

篩選依據:

76 - 营收管理基础:营收策略的基石 的 100 個評論(共 185 個)

創建者 Meng F

2020年10月24日

Really useful. The final exam is not easy.

創建者 Hubert A

2017年7月19日

Very instructive for a first course in RM

創建者 Marcelo B

2016年2月22日

Great content, valuable insights. Thanks!

創建者 Sergio

2018年6月9日

Very good, enjoyed very much this course

創建者 Parv s

2020年5月12日

amazing output thank you so much guys.

創建者 Xavier S

2017年9月2日

Excellent course, very comprehensive

創建者 Domingo M

2020年4月19日

Outstandig course! Thank you!

創建者 pretesh

2015年12月3日

overall course was very good

創建者 Marshall D

2017年8月6日

Very insightful course

創建者 Griselda C

2018年2月4日

Recomiendo el curso.

創建者 Nimish M

2020年5月16日

very knowledgeable

創建者 SAGBOHAN B A

2020年4月15日

J'ai aimé ce cours

創建者 Manish T

2016年1月14日

Excellent Course.

創建者 Al s H

2020年10月13日

Very Nice course

創建者 Zoheb K

2017年2月3日

great learning !

創建者 Kym O

2016年2月29日

Simply awesome!

創建者 John C M

2020年7月27日

Awesome course

創建者 Deleted A

2019年3月5日

great course !

創建者 Balakrishnan B

2017年9月17日

Great Learning

創建者 swapnil P

2020年5月27日

great content

創建者 Mauricio A Q M

2017年12月18日

Great Course!

創建者 Rohit K

2020年5月6日

Great course

創建者 Shamon R

2018年12月29日

This was fun

創建者 Jan K

2016年2月1日

Exepcional

創建者 Natthapon R

2020年6月9日

very good