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返回到 营收管理基础:营收策略的基石

學生對 ESSEC商学院 提供的 营收管理基础:营收策略的基石 的評價和反饋

4.6
780 個評分
188 條評論

課程概述

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

熱門審閱

YZ
2017年7月31日

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

ES
2017年11月25日

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

篩選依據:

176 - 营收管理基础:营收策略的基石 的 184 個評論(共 184 個)

創建者 Kundan S

2015年11月16日

The course is highly theoretical. Only good for coming to know the terms that are in use in the industry and their meanings. Very little take away from a practical perspective. Some live example or a case study to be incorporated where the students can apply the principles first hand.

創建者 Juan J T

2020年4月30日

The theory of the course is very general, it does not show the practical aspects and some of the links do not work.

The videos are basically of a person speaking and do not provide data or graphic support (diagrams, bullet points, data, steps to follow ...)

Has let me down

創建者 mohammed n

2020年5月12日

It would be helpful if the final exam had an answer guide with details to correct mistakes atleast after receiving the certificate.

創建者 Carmen J

2018年6月15日

the readings and articles are outdated

創建者 Michael F

2020年6月20日

This course sadly does not live up to the expectations I went in with based on the quality of the first course in the specialisation.

Presenters of course materials seem inexperienced in presenting, and while they are obviously knowledgeable in their fields, also seem unfamiliar with the scripted content - leading to unusual inflection in some parts of the video lectures. Additionally, one presenter's overuse of gesture is particularly distracting.

Links to a large portion of the supplementary materials provided are defunct. While some can still be found by searching online, others have been removed from public access by Duetto (i.e. from their website or their YouTube channel).

Additionally, given almost all of the supplementary materials are from a single source which has a business interest in promoting certain approaches to revenue management, they provide a very one-sided view of how it should be done.

The course assessment is not thorough - requiring just a single examination of only 15 questions, and which can be repeated multiple times. Signpost practice examinations at the end of each module contain typographical errors, unusual phrasing, and in one instance indicates which answer is correct before being submitted by the learner.

創建者 Eefke v D

2017年11月11日

I didn't think it was a good course. Almost everything in course 2 had already been dealt with in course 1. The presentations in course 2 lacked good examples/situations which course 1 did offer. Last, the links of course 2 were sponsored by Duetto so it's very subjective. I would have liked to see better teachers/professors in course 2. To me it just wasn't worth paying for.

創建者 Andres L I

2019年5月16日

Overall I´d say this course is not updated at all to be honest. Articles you find around the course are from 2014/2015 and part of them as some videos are not accessible anymore. But I like the way it´s structured you will also find quite interesting staff as a couple of books (from 2015) but you´ll learn the basis

創建者 ROCIO M D R

2020年5月21日

The course will be better if yo have updated the information since 2015.

Moreover the 85% of video and reading links are not working making impossible to get through all the information required to finish a module.

創建者 Vijay N M

2020年5月20日

Better lectures please.