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返回到 营收管理基础:营收策略的基石

學生對 ESSEC商学院 提供的 营收管理基础:营收策略的基石 的評價和反饋

4.6
810 個評分
195 條評論

課程概述

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

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YZ
2017年7月31日

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

ES
2017年11月25日

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

篩選依據:

126 - 营收管理基础:营收策略的基石 的 150 個評論(共 192 個)

創建者 Olga K

2016年2月22日

Great course, lots of interesting material!

However, I wish this course was not so fast-paced. If more time was dedicated to every subject and more examples were provided, that would make a learning process more effective.

創建者 Dorah M C

2020年3月31日

I truly appreciated every detail on this particular course. I feel I needed more time to read everything provided. I was unable to open some links for Duetto. I am however glad that I can still go back to read them.

創建者 Francesco C

2018年9月17日

The course was really good an interesting. The links provided for the extra learning and deep understanding were not working. Also, I would suggest to explain a bit better the graphs shown during the course.

創建者 Daniel H

2019年2月11日

A great course with very interesting insights on Revenue Management strategies. A lot of the external and extra reading links are broken which is a shame, however, the course content itself is very good!

創建者 Andrej S

2016年11月20日

Solid course, but needs a little bit of a more practical application of the theory presented. All in all fine upgrade for people that up to now haven't had the awareness of revenue management importance.

創建者 Porche G

2019年11月15日

This is a good course for someone (like myself) to take if they do not have a revenue management background. I wish I could've taken this when I first got here in January!

創建者 Elisa R

2020年11月9日

A very good course overall, straight to the point and clearly explained, covering fundamental concepts and procedures. I would add more examples and practical exercises.

創建者 Pitanu B

2020年4月14日

I would recommend that people take this series of courses, I definitely learned quite a bit from it, even though I have worked in the tourism industry for 20 plus years.

創建者 Hugo D L

2020年4月6日

nice course expect the final exams, the 15 cases where really hard to understand base on the sentences construction. Maybe it's a English translation end's up mixed.

創建者 Rafael L d S

2019年3月18日

Curso muito bacana, ficou a desejar apenas nos materiais de apoio, onde alguns links não funcionam mais e alguns videos já não estão ativos no Youtube.

創建者 Barbara H d N G

2020年6月16日

I really enjoyed the classes, learned a lot, but unfortunately most of the links for complementary reading were not working properly.

創建者 Gianluigi B

2015年12月5日

Last lessons were a bit repetetives. I suggest to introduce more real case studies or revenue strategy building process simulation.

創建者 Fernando R

2017年8月7日

A very good course. I learned so much about revenue management.

Is a good start for people who want to enter the hotel industry.

創建者 Uxia B M

2020年3月30日

Thank you for this course, the content is appropriate however I have missed some more practical cases, like in the final exam.

創建者 James C

2017年6月9日

Good for fundamental level.

But the exam is a bit difficult as there was no similar examples in the course.

創建者 Mario J F

2020年6月21日

Great course, the only bad thing I can say is that some of the extra reading materials were not available

創建者 Sharon K

2018年5月11日

A n informative course however many of the links within the complimentary readings are not working.

創建者 Ana T S d S

2020年6月14日

This course is super interesting to have a good idea/ a high-level view of Revenue Management.

創建者 José M D V

2020年4月12日

Muy bueno, lo unico que no me gusto que en los reading list la mayoría de los link estan rotos

創建者 Shiny Z

2015年11月25日

You can get to know about basic points about RM, like user segments, forecasting and pricing.

創建者 Yan N C W T

2018年1月21日

Only Thing I have to suggest is no explanation or showing right answer for exam result. Why?

創建者 Jolita S

2020年10月18日

There was a lot of video and reading materials not acceptable from complementary readings

創建者 Jennifer P

2020年5月20日

Attention, les liens vers la majorité des sources de lecture contiennent une erreur 404.

創建者 Gabriela A R M

2019年9月16日

Excelente información. Si se implementaran más ejemplos prácticos, sería aún mejor.

創建者 Cyril G

2016年1月20日

Very helpful. Only wish we had more opportunity to practice on a facultative basis.