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返回到 营收管理基础:营收策略的基石

學生對 ESSEC商学院 提供的 营收管理基础:营收策略的基石 的評價和反饋

4.6
751 個評分
178 條評論

課程概述

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

熱門審閱

YZ

Aug 01, 2017

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

ES

Nov 26, 2017

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

篩選依據:

126 - 营收管理基础:营收策略的基石 的 150 個評論(共 175 個)

創建者 Sharon K

May 12, 2018

A n informative course however many of the links within the complimentary readings are not working.

創建者 Ana T S d S

Jun 14, 2020

This course is super interesting to have a good idea/ a high-level view of Revenue Management.

創建者 José M D V

Apr 12, 2020

Muy bueno, lo unico que no me gusto que en los reading list la mayoría de los link estan rotos

創建者 Shiny Z

Nov 26, 2015

You can get to know about basic points about RM, like user segments, forecasting and pricing.

創建者 Yan N C W T

Jan 21, 2018

Only Thing I have to suggest is no explanation or showing right answer for exam result. Why?

創建者 Jennifer P

May 20, 2020

Attention, les liens vers la majorité des sources de lecture contiennent une erreur 404.

創建者 Gabriela A R M

Sep 16, 2019

Excelente información. Si se implementaran más ejemplos prácticos, sería aún mejor.

創建者 Cyril G

Jan 20, 2016

Very helpful. Only wish we had more opportunity to practice on a facultative basis.

創建者 Dmitry K

May 29, 2019

The fundamentals are great, a little practical work would be greatly appreciated

創建者 Michal V C H

Sep 14, 2017

I thing there are few errors in Final Exam.... :-)

創建者 Gabriela H

May 25, 2020

Good base but needs to be updated.

創建者 Camila V E

Aug 15, 2017

Nathaniel was great to learn from.

創建者 Plamen S S

Jul 10, 2020

Good course.excellent videos

創建者 Kusuma J

Apr 17, 2020

nice

創建者 Hugo M M

Mar 14, 2016

This course is a bit repetitive and provides only a few real life examples. As well as this, the evaluation of this course is based on the result of a single quiz of 15 questions, which is not enough to prove any knowledge at all. I think it should focus on a more practice oriented course in order to master the price optimization process and see how it fluctuates in real life examples.

However, this course gives great insights and useful concepts that are of huge importance to the application of the revenue management activities.

創建者 Cassandra G

Dec 20, 2015

While I enjoyed most of the content of this course, I felt that it was one long advertisement for Duetto. I will certainly continue the course series because I enjoy the learning. Also, a note for presenters, please be aware of how distracting so many hand gestures can be. Thanks!

創建者 Damian B N

Dec 15, 2019

Interesting course as introduction to Revenue Management. It is really a shame that most additional readings and videos are no longer available. Also some of the written materials have basic grammar and spelling mistakes.

創建者 Lucio V

Jan 06, 2020

Los conceptos teóricos muy buenos. Falto aplicación practica. Sentí que las preguntas de los tests daban por supuestos conceptos y prácticas no desarrolladas. La gran mayoría de material de apoyo no estaban disponibles.

創建者 Jani N

Jul 14, 2020

Good knowledge over all. Most of the suplementary readings did not work at all. That was a bummer. Also could not watch the videos as the guys were moving theirs hands like crazy people :) but the audio was ok.

創建者 Arno P P

Aug 17, 2020

A nice and lively presentation - thank you. It is however a complex topic and will demand additional reading, which is fine. The reason for the 3 stars - a slower pace would have been great.

創建者 Polydefkis B

May 09, 2020

While the course content and execution is great, having a pdf of the content at hand would be helpful during class. Also, the course is 5 years old and most links do not work anymore

創建者 Melville J F

May 09, 2020

The content was well delivered. But the additional resources links are expired or do not exist. They need to be updated. Final Exam questions quite a task

創建者 alex s

Nov 29, 2015

Tests and quizzes don't really ask the right things and the answers given are hard to understand. Bad quizzes but lectures informative.

創建者 Nicolas P

Mar 24, 2020

This MOOC is a little hard to understand, perhaps dedicating more time to explain and unerstand terminology could be a great idea.

創建者 Viktor M

Feb 15, 2020

Its a decentt course, but most of the additional readings have experied. Would not recommend to pay for this!