課程信息
4.6
387 個評分
71 個審閱
專項課程
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
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可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為10 小時

建議:5 hours/week...
可選語言

英語(English)

字幕:英語(English)...

您將獲得的技能

PricingRevenue ManagementForecastingSegmentation Analysis
專項課程
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為10 小時

建議:5 hours/week...
可選語言

英語(English)

字幕:英語(English)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 2 小時

Getting Started with Revenue Management

Welcome! In this first module, you will understand what revenue management is, why it’s important, simple steps to get started, how revenue management can increase profit through booking curve management and how effective yielding can improve a hotel’s profits. Moving forward, we’ll share best practices and better prepare you for today’s complex digital age....
Reading
11 個視頻(共 52 分鐘), 4 個閱讀材料, 3 個測驗
Video11 個視頻
Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy3分鐘
EDC and the importance of Revenue Management2分鐘
History of Revenue Management4分鐘
Shift in consumer behavior6分鐘
Overview of Revenue Management3分鐘
Introduction to Segmentation5分鐘
Introduction to Forecasting and Budgeting5分鐘
Introduction to Pricing6分鐘
How Revenue Management can increase Bottom line6分鐘
Effective Yielding5分鐘
Reading4 個閱讀材料
Complementary Readings10分鐘
Complementary Reading10分鐘
Complementary Readings10分鐘
Complementary Readings10分鐘
Quiz3 個練習
Practice Lesson 120分鐘
Practice Lesson 220分鐘
Practice Lesson 310分鐘
2
完成時間(小時)
完成時間為 2 小時

Introduction to Segmentation

In this second module we will discuss segmentation 101, four things to consider while determining segmentation, as well as our best practices in regards to working with properties who need to go through a re-segmentation exercise, and presenting you with some key takeaways....
Reading
9 個視頻(共 57 分鐘), 2 個閱讀材料, 2 個測驗
Video9 個視頻
What is Segmentation?6分鐘
Evolution in Segmentation17分鐘
Evolution in Segmentation26分鐘
Types of Segmentation6分鐘
Strategic Segmentation11分鐘
Considerations of Determining Segmentation8分鐘
Re-segmentation Process5分鐘
Industry Best Practices2分鐘
Reading2 個閱讀材料
Complementary Reading10分鐘
Complementary Readings10分鐘
Quiz2 個練習
Practice Lesson 116分鐘
Practice lesson 220分鐘
3
完成時間(小時)
完成時間為 2 小時

Introduction to Forecasting & Budgeting

In this third module, you will have an overview of forecasting and its basic terminology, explore forecasting goals, trends and tools, and understand how to link forecasting and budgeting together....
Reading
11 個視頻(共 55 分鐘), 3 個閱讀材料, 3 個測驗
Video11 個視頻
Basic terminology8分鐘
What is Forecasting?3分鐘
Why Forecast?4分鐘
Start with Reservation and Market Data5分鐘
Competitor Pricing & Online Review Data5分鐘
Air Traffic and Weather Data4分鐘
Revenue System vs Excel4分鐘
Evaluating Forecast accuracy5分鐘
Budgeting3分鐘
Best Practices3分鐘
Reading3 個閱讀材料
Complementary Readings and Videos10分鐘
Complementary Readings and Videos10分鐘
Complementary Readings and Videos10分鐘
Quiz3 個練習
Practice lesson 118分鐘
Practice lesson 216分鐘
Practice lesson 316分鐘
4
完成時間(小時)
完成時間為 3 小時

Introduction to Pricing

This last module should help tie together concepts from the previous three modules to give you a practical understanding of the fundamentals of revenue management. You will understand why pricing is important, the difference between common pricing strategies, and what are the 7 most common pricing mistakes. After that we will revisit the topic of Big Data, automated systems, and system connectivity as it and discuss best practices for pricing. ...
Reading
7 個視頻(共 54 分鐘), 3 個閱讀材料, 3 個測驗
Video7 個視頻
Hotel Pricing Strategies9分鐘
How to increase Rates6分鐘
Seven most common Pricing mistakes5分鐘
BAR vs Open Pricing11分鐘
Revenue Strategy: key to optimizing profit9分鐘
Conclusion2分鐘
Reading3 個閱讀材料
Complementary Readings and Videos10分鐘
Complementary Readings and Videos10分鐘
If you want to go further...10分鐘
Quiz3 個練習
Practice lesson 122分鐘
Practice lesson 216分鐘
Final Exam30分鐘
4.6
71 個審閱Chevron Right
工作福利

83%

通過此課程獲得實實在在的工作福利
職業晉升

25%

加薪或升職

熱門審閱

創建者 YZAug 1st 2017

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

創建者 ESNov 26th 2017

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

講師

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Peter O'Connor

Professor of information systems, Director of the MBA in Hospitality Management
Information systems
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Augustin Cacot

Director of Customer Success, EMEA
DUETTO
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Nathaniel Green

Senior Global Solutions Engineer
DUETTO

關於 ESSEC Business School

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all. ...

關於 Hotel Management: Distribution, Revenue and Demand Management 專項課程

Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends....
Hotel Management: Distribution, Revenue and Demand Management

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