With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price.
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酒店管理：分销、营收和需求管理 專項課程ESSEC商学院課程信息
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第 2 門課程（共 4 門）
完成時間大約為11 小時
英語（English）
字幕：法語（French）, （歐洲人講的）葡萄牙語, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
您將獲得的技能
- Pricing
- Revenue Management
- Forecasting
- Segmentation Analysis
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 2 門課程（共 4 門）
完成時間大約為11 小時
英語（English）
字幕：法語（French）, （歐洲人講的）葡萄牙語, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
提供方
ESSEC商学院
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
授課大綱 - 您將從這門課程中學到什麼
完成時間為 3 小時
Getting Started with Revenue Management
Welcome! In this first module, you will understand what revenue management is, why it’s important, simple steps to get started, how revenue management can increase profit through booking curve management and how effective yielding can improve a hotel’s profits. Moving forward, we’ll share best practices and better prepare you for today’s complex digital age.
完成時間為 3 小時
11 個視頻 （總計 52 分鐘）, 4 個閱讀材料, 3 個測驗
完成時間為 2 小時
Introduction to Segmentation
In this second module we will discuss segmentation 101, four things to consider while determining segmentation, as well as our best practices in regards to working with properties who need to go through a re-segmentation exercise, and presenting you with some key takeaways.
完成時間為 2 小時
9 個視頻 （總計 57 分鐘）, 2 個閱讀材料, 2 個測驗
完成時間為 3 小時
Introduction to Forecasting & Budgeting
In this third module, you will have an overview of forecasting and its basic terminology, explore forecasting goals, trends and tools, and understand how to link forecasting and budgeting together.
完成時間為 3 小時
11 個視頻 （總計 55 分鐘）, 3 個閱讀材料, 3 個測驗
完成時間為 3 小時
Introduction to Pricing
This last module should help tie together concepts from the previous three modules to give you a practical understanding of the fundamentals of revenue management. You will understand why pricing is important, the difference between common pricing strategies, and what are the 7 most common pricing mistakes. After that we will revisit the topic of Big Data, automated systems, and system connectivity as it and discuss best practices for pricing.
完成時間為 3 小時
7 個視頻 （總計 54 分鐘）, 3 個閱讀材料, 3 個測驗
審閱
- 5 stars70.08%
- 4 stars21.47%
- 3 stars5.66%
- 2 stars1.38%
- 1 star1.38%
來自营收管理基础：营收策略的基石的熱門評論
由 YY 提供2021年3月3日
Exceptional Course; should be followed by any professional at hotel/ hospitality sector who aim to deliver at hotel revenue management field. Highly recommended!
由 TP 提供2019年7月7日
It has been a great learning experience. Learnt a lot of new things. Thank you Coursera, Essec Business School and Duetto for guiding me. Have a wonderful day ahead!
由 TM 提供2018年3月22日
Being new to the Hospitality industry and revenue management, I learned a lot of new concepts. It is a very good course without lengthy assignments.
由 T 提供2021年4月23日
Overall pretty clear and very informative. However a lot of the extra reading materials were links that no longer work. Otherwise, very concise introduction to this topic.
關於 酒店管理：分销、营收和需求管理 專項課程
Market hospitality services, manage demand, and optimize revenue.
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