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返回到 营收管理基础:营收策略的基石

學生對 ESSEC商学院 提供的 营收管理基础:营收策略的基石 的評價和反饋

4.6
783 個評分
189 條評論

課程概述

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

熱門審閱

YZ
2017年7月31日

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

ES
2017年11月25日

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

篩選依據:

101 - 营收管理基础:营收策略的基石 的 125 個評論(共 185 個)

創建者 Vodopyanova E V

2020年5月21日

GREAT!!!

創建者 ORJI C M

2017年2月11日

awsome

創建者 Abishek R

2020年10月15日

Great

創建者 HOJO C J

2020年9月28日

Good

創建者 David U

2016年11月12日

Course was very interesting regarding the application of revenue management and specifically reviewing "Revenue Management Terminology" within the context of past and present trends in the Hotel Industry, but the course and it's additional reading material were slightly dated due to the fact that "Rate Parity" was referenced many times and I understand those clauses non-existent on OTA contracts anymore due to their dubious legality. (It seems that most of the articles referenced were from 2013, and a handful from 2014/2015)

Also, unfortunately, Augustin Cacot was a little difficult to understand at times, and I speak French!

創建者 Jerome Y

2017年9月20日

Good course, well explained. Would love to be able to play with some revenue management platform such as Duetto.

It would be great though if some of the link to resources on the Duetto website were updated. There's a lot of dead link there... Or a general update of the additional content. Professor Peter O'connor is still very active in the industry and recently took part in the Hotel Yearbook 2017 and it would have been nice to see it listed here.

But, to wrap it up, a great course

創建者 Constantinos D

2016年2月21日

A very interesting course outlining the important of good revenue management and flexible pricing to maximize hotel revenue and profits. I would welcome a few more practical exercises DURING the course and not only on the final quiz. Also, it would be good to have the tables and presentations on .pdf or . jpg format as details are not readable behind the presenter. Looking forward to the next course in this specialization, namely Demand Management.

創建者 DANIEL R P R

2019年3月11日

Good content ! Besides it is guided by a known revenue company partner and experts.

Only 4 starts as the evaluation of the concepts seems more like a memory and find the tricky question than a practice or a sum up of highlights of the MOOC.

And also there is space to improve narrative and additional support and videos

創建者 Kima A

2020年4月3日

At first, I would like to thank you the specialists and the organizers of this course . The majority of concepts were clearly explained. I found this course rather interesting and informative. Nevertheless, it would be better to have up to date information: the majority of Reading Materials were no more available.

創建者 Sagar b

2018年9月1日

The course is a good start into revenue management. However, it does not provide "REAL" clarity on how revenue management really works in a hotel. How does a software such as Duetto fit into the hotel's scheme of things? Some more real world problem solving will helllllllllllllllllllllllllllll

創建者 Aina H R

2019年11月30日

Very instructive, interesting inside view of the hotel revenue management.

too bad most links in the "readings" sections were out of date :(

I would also suggest step-by-step explanations when giving numerical or table examples to make them easier to understand.

創建者 Karakis G

2020年11月30日

All-in-all very good introductory course. Some issues with broken links and unavailable videos. Additionally, subtitles have minor issues. I definitelyrecommend it to any anyone who wants to ease themselves in RM and get a good grasp of the fundamentals!

創建者 Khaled K

2019年11月27日

The Course is good specially that it is up to date with the new market trends for revenue management tools & techniques, however the parts where it says "comp readings & videos" are not working as there is an annoying bee always appears on the surface :)

創建者 Ramya M

2017年10月10日

Overall course content is nice, but it is very theoretical. There is no way one person learns how to do the Yield up, down or maintain in the final exam by studying this course material - Unless they have some real world hotelier experience.

創建者 Rene S

2020年1月29日

Very good course. The presenters covered the topics well, very useful for anyone wishing to get a general overview of revenue management in a short time. The only negative was the broken links to many of the topics to do further reading.

創建者 Rohan D J

2016年12月2日

I really found the course quite insightful, and was surprised with the amount of factors and variables that are taken into account when developing revenue strategy. I would have liked to see some mathematical aspect to this course.

創建者 Okoboh

2020年5月1日

I was able to understand and apply the philosophies and strategies to my position as the front office manager and also this course gave me a clearer understanding of the link between revenue management and operational team.

創建者 Abdelrahman O E

2018年8月25日

It was a good introduction to the terminology, ideas, philosophies and difficulties of revenue management.

I would like to see how this would differ further based on size of hotel and property type compared to large hotels

創建者 Olga K

2016年2月22日

Great course, lots of interesting material!

However, I wish this course was not so fast-paced. If more time was dedicated to every subject and more examples were provided, that would make a learning process more effective.

創建者 Dorah M C

2020年3月31日

I truly appreciated every detail on this particular course. I feel I needed more time to read everything provided. I was unable to open some links for Duetto. I am however glad that I can still go back to read them.

創建者 Francesco C

2018年9月17日

The course was really good an interesting. The links provided for the extra learning and deep understanding were not working. Also, I would suggest to explain a bit better the graphs shown during the course.

創建者 Daniel H

2019年2月11日

A great course with very interesting insights on Revenue Management strategies. A lot of the external and extra reading links are broken which is a shame, however, the course content itself is very good!

創建者 Andrej S

2016年11月20日

Solid course, but needs a little bit of a more practical application of the theory presented. All in all fine upgrade for people that up to now haven't had the awareness of revenue management importance.

創建者 Porche G

2019年11月15日

This is a good course for someone (like myself) to take if they do not have a revenue management background. I wish I could've taken this when I first got here in January!

創建者 Elisa R

2020年11月9日

A very good course overall, straight to the point and clearly explained, covering fundamental concepts and procedures. I would add more examples and practical exercises.