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返回到 营收管理基础:营收策略的基石

學生對 ESSEC商学院 提供的 营收管理基础:营收策略的基石 的評價和反饋

4.6
810 個評分
195 條評論

課程概述

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

熱門審閱

YZ
2017年7月31日

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

ES
2017年11月25日

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

篩選依據:

151 - 营收管理基础:营收策略的基石 的 175 個評論(共 192 個)

創建者 Dmitry K

2019年5月29日

The fundamentals are great, a little practical work would be greatly appreciated

創建者 Michal V C H

2017年9月14日

I thing there are few errors in Final Exam.... :-)

創建者 Gabriela H

2020年5月25日

Good base but needs to be updated.

創建者 Camila V E

2017年8月14日

Nathaniel was great to learn from.

創建者 Plamen S S

2020年7月10日

Good course.excellent videos

創建者 Kusuma J

2020年4月17日

nice

創建者 Hugo M M

2016年3月14日

This course is a bit repetitive and provides only a few real life examples. As well as this, the evaluation of this course is based on the result of a single quiz of 15 questions, which is not enough to prove any knowledge at all. I think it should focus on a more practice oriented course in order to master the price optimization process and see how it fluctuates in real life examples.

However, this course gives great insights and useful concepts that are of huge importance to the application of the revenue management activities.

創建者 Cassandra G

2015年12月19日

While I enjoyed most of the content of this course, I felt that it was one long advertisement for Duetto. I will certainly continue the course series because I enjoy the learning. Also, a note for presenters, please be aware of how distracting so many hand gestures can be. Thanks!

創建者 Damian B N

2019年12月15日

Interesting course as introduction to Revenue Management. It is really a shame that most additional readings and videos are no longer available. Also some of the written materials have basic grammar and spelling mistakes.

創建者 Lucio V

2020年1月6日

Los conceptos teóricos muy buenos. Falto aplicación practica. Sentí que las preguntas de los tests daban por supuestos conceptos y prácticas no desarrolladas. La gran mayoría de material de apoyo no estaban disponibles.

創建者 Jani N

2020年7月14日

Good knowledge over all. Most of the suplementary readings did not work at all. That was a bummer. Also could not watch the videos as the guys were moving theirs hands like crazy people :) but the audio was ok.

創建者 Arno P P

2020年8月17日

A nice and lively presentation - thank you. It is however a complex topic and will demand additional reading, which is fine. The reason for the 3 stars - a slower pace would have been great.

創建者 Polydefkis B

2020年5月9日

While the course content and execution is great, having a pdf of the content at hand would be helpful during class. Also, the course is 5 years old and most links do not work anymore

創建者 Melville J F

2020年5月9日

The content was well delivered. But the additional resources links are expired or do not exist. They need to be updated. Final Exam questions quite a task

創建者 alex s

2015年11月29日

Tests and quizzes don't really ask the right things and the answers given are hard to understand. Bad quizzes but lectures informative.

創建者 Nicolas P

2020年3月24日

This MOOC is a little hard to understand, perhaps dedicating more time to explain and unerstand terminology could be a great idea.

創建者 Viktor M

2020年2月15日

Its a decentt course, but most of the additional readings have experied. Would not recommend to pay for this!

創建者 Mohammad. A A

2020年6月23日

complementary reading items are not available and the segmentation part is quite vague to understand.

創建者 Gwenael C

2019年9月23日

Too many links and references are broken or out to date... should be properly updated

創建者 andres p c

2020年6月3日

Almost 90% of the complementary readings and videos are no longer available.

創建者 Romain G

2020年5月17日

Some complementary articles and videos links are unavailable

創建者 Paula v O

2018年5月5日

I found a lot of the questions 'misleading' or confusing.

創建者 Nagraj N

2019年1月23日

This section was not that impressive as the first one.

創建者 Fabiola M

2020年4月30日

Creo que el curso es muy teórico y poco práctico.

創建者 Priyanka J

2020年8月21日

Reading material and videos were not available.