課程信息
7,018 次近期查看

Learner Career Outcomes

33%

完成這些課程後已開始新的職業生涯

33%

通過此課程獲得實實在在的工作福利

14%

加薪或升職

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為16 小時

建議:4 weeks, 4 - 5 hours per week...

英語(English)

字幕:英語(English)

您將獲得的技能

Revenue ManagementForecastingDemand ManagementAsset Management

Learner Career Outcomes

33%

完成這些課程後已開始新的職業生涯

33%

通過此課程獲得實實在在的工作福利

14%

加薪或升職

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為16 小時

建議:4 weeks, 4 - 5 hours per week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

Asset Management

13 個視頻 (總計 64 分鐘), 2 個閱讀材料, 4 個測驗
13 個視頻
Introduction7分鐘
Introduction2分鐘
The Asset Management Triangle4分鐘
Development and Planning5分鐘
Types of Management8分鐘
Construction and (Pre)opening4分鐘
Operation and Asset Management3分鐘
Asset Cycle5分鐘
Valuation6分鐘
Exit Strategy3分鐘
Conclusion3分鐘
Q&A3分鐘
2 個閱讀材料
Mooc Glossary10分鐘
Complementary Readings10分鐘
4 個練習
Practice Lesson 16分鐘
Practice Lesson 210分鐘
Practice Lesson 312分鐘
Module 1 Assessment20分鐘
2
完成時間為 4 小時

Demand Generation

11 個視頻 (總計 74 分鐘), 1 個閱讀材料, 5 個測驗
11 個視頻
Product Offering6分鐘
Price Value Theory9分鐘
Segmentation10分鐘
Creating a Pricing Strategy7分鐘
Pricing by Segment7分鐘
Business Mix7分鐘
Technology and Distribution7分鐘
Cost of Distribution and Acquisition6分鐘
Conclusion2分鐘
Q&A4分鐘
1 個閱讀材料
Complementary Readings10分鐘
4 個練習
Practice Lesson 112分鐘
Practice Quiz Lesson 210分鐘
Practice Lesson 36分鐘
Module 2. Assessment20分鐘
3
完成時間為 2 小時

Online Marketing

11 個視頻 (總計 58 分鐘), 1 個閱讀材料, 4 個測驗
11 個視頻
The customer journey6分鐘
Make the hotel stand out5分鐘
Capture the visitors on your website6分鐘
Emotion3分鐘
Navigation and Reviews7分鐘
Third party and intermediary optimization: OTAs9分鐘
Third party and intermediary optimization: other channels of distribution3分鐘
The Net Contribution Approach6分鐘
Advertising Attribution Model3分鐘
Q&A3分鐘
1 個閱讀材料
Complementary Readings10分鐘
4 個練習
Practice Lesson 110分鐘
Practice Lesson 216分鐘
Practice Lesson 38分鐘
Module 3. Assessment20分鐘
4
完成時間為 4 小時

Revenue Management

14 個視頻 (總計 73 分鐘), 1 個閱讀材料, 2 個測驗
14 個視頻
Why is Revenue Management Important?8分鐘
Revenue Management Bingo7分鐘
Demand Optimization4分鐘
Data Collection and Aggregation8分鐘
Analysis I: Benchmarking8分鐘
Analysis II: Booking Curves2分鐘
Analysis: Forecasting7分鐘
Decisions8分鐘
Profit Decision Making4分鐘
Conclusion1分鐘
Q&A3分鐘
Conclusion2分鐘
Wrap-Up2分鐘
1 個閱讀材料
Complementary Readings10分鐘
1 個練習
Module 4. Assessment20分鐘
4.7
26 條評論Chevron Right

來自需求管理:分解当今商业世界的孤岛的熱門評論

創建者 CRDec 16th 2015

Absolutely brilliant course with a variety of speakers from different backgrounds - loved it!

創建者 SRFeb 19th 2019

This was fun and educational Thank you so much for putting this together

講師

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Peter O'Connor

Professor of information systems, Director of the MBA in Hospitality Management
Information systems
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Alex Slors

Independent Hotel Asset Manager & Development Consultant
Asset Management
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David Turnbull

Co-Founder and CCO
SnapShot
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Brendan May

COO Livabout
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Martin Soler

Independent Marketing Consultant
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Lennert De Jong

Commercial Director
Citizen Hotels

關於 ESSEC商学院

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all. ...

關於 酒店管理:分销、营收和需求管理 專項課程

Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends....
酒店管理:分销、营收和需求管理

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