In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner.
提供方
酒店管理：分销、营收和需求管理 專項課程ESSEC商学院課程信息
18,076 次近期查看
學生職業成果
33%
完成這些課程後已開始新的職業生涯
25%
通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 4 門課程（共 4 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為9 小時
英語（English）
字幕：英語（English）
學生職業成果
33%
完成這些課程後已開始新的職業生涯
25%
通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 4 門課程（共 4 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為9 小時
英語（English）
字幕：英語（English）
提供方
ESSEC商学院
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 3 小時
Situational analysis
In the module we will examine the very interesting case of Hotel de l’Etoile, a family owned, internationally branded, 300-bedroom hotel in the heart of Paris France. Although outwardly very successful, the property is struggling with profitability - something that owner Greg Sayer feels might be connected with its distribution, revenue management and demand management strategy....More information will be released progressively as you complete the assignments. Please, see the "Resources" tab of the videos unlocked after you will have done our peer assessment.
完成時間為 3 小時
6 個視頻 （總計 22 分鐘）, 5 個閱讀材料, 1 個測驗
6 個視頻
Situational Analysis: Peter O'Connor3分鐘
First Interview with Greg Sayer, Owner of the hotel3分鐘
Interview with Gabriella Bidewell, General Manager6分鐘
Discussion between Sally Smith and Fred Adam, Revenue Mangers3分鐘
Set up by Peter O'Connor and reaction from the owner of the hotel about this analysis3分鐘
5 個閱讀材料
Hotel de l'étoile income statement10分鐘
Hotel de l'étoile Distribution Report10分鐘
Hotel de l'Etoile market segmentation report10分鐘
Smith Travel Research Report: Trend report10分鐘
Hotel location map10分鐘
完成時間為 2 小時
Questionning the brand?
Having completed your analysis, you should make a clear recommendation as to what the owners should do with regard to the brand in order to improve performance.
完成時間為 2 小時
1 個視頻 （總計 4 分鐘）
完成時間為 2 小時
Recommendations to the board Family
Having completed your analysis and had feedback from your peers, it’s now time to make your recommendation as to what the hotel should actually do.
完成時間為 2 小時
1 個視頻 （總計 1 分鐘）
完成時間為 2 小時
Implementation of the strategy
Assuming that the board approves your recommendation, and having had feedback from your peer, you next need to assess the operational implications of implementing your strategy.
完成時間為 2 小時
1 個視頻 （總計 2 分鐘）
1 個視頻
審閱
來自HÔTEL “DE L'ÉTOILE” - A HOTEL IN CRISIS? 的熱門評論
由 DK 提供2017年10月17日
I have learned so much through this Capstone project. How to apply the RM in a hotel scenario from concept to analyzing to implementation. Thank you Coursera for this wonderful learning platform.
由 DR 提供2019年6月18日
Good introduction and interesting practical exercises during the last week. A lot of good content, lot of work and good reward at the end!
由 CG 提供2017年7月3日
Not that many people gave helpful feedback to me about my project, but I would still recommend this course.
由 II 提供2019年8月10日
A course that makes your brain works. You analytical skills will be tested at maximum. Well done!
關於 酒店管理：分销、营收和需求管理 專項課程
Market hospitality services, manage demand, and optimize revenue.
This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends.
常見問題
我什么时候能够访问课程视频和作业？
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
如果订阅，您可以获得 7 天免费试听，在此期间，您可以取消课程，无需支付任何罚金。在此之后，我们不会退款，但您可以随时取消订阅。请阅读我们完整的退款政策。
有助学金吗？
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
完成课程后，我会获得大学学分吗？
此课程不提供大学学分，但部分大学可能会选择接受课程证书作为学分。查看您的合作院校，了解详情。Coursera 上的在线学位和 Mastertrack™ 证书提供获得大学学分的机会。
還有其他問題嗎？請訪問 學生幫助中心。
