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返回到 需求管理:分解当今商业世界的孤岛

需求管理:分解当今商业世界的孤岛, ESSEC商学院

186 個評分
25 個審閱


The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability. This course, spread over 4 key modules: Asset Management Demand Generation Digital Marketing Demand Optimisation aims to break down these commercial silos and reveal the journey from long-term asset development through to short-term profit tactics and how commercial teams can align themselves throughout the organisation. Created by SnapShot, this course is hosted by a group of experienced Industry guest lecturers in their fields of expertise and includes an ideal mix of accessible theory and practical exercises and simulations. SnapShot is a Hotel Demand Management company that specializes in helping hotels aggregate and use their data. We provide useful tools as well as innovative education and coaching services to empower hotels to take informed decisions in managing their demand to increase profits....


創建者 CR

Dec 16, 2015

Absolutely brilliant course with a variety of speakers from different backgrounds - loved it!

創建者 SR

Feb 19, 2019

This was fun and educational Thank you so much for putting this together


24 個審閱


Apr 03, 2019

Great Content ! It is a course to enjoy and consume in a slow pace. A lot to learn !~

創建者 Yann Sypniewski

Mar 19, 2019

Pretty interesting. Very good speaker!

創建者 Neil Marcello

Feb 24, 2019

Good, overall video lectures, though it can be very "demanding" course if you do not have an accounting background. I learned about the process of demand management, and through a bit more time invested in understanding numbers in the data collection and their relationship, it was possible to complete the course. Thank you Essec

創建者 Shamon Rolle

Feb 19, 2019

This was fun and educational Thank you so much for putting this together

創建者 Christian de la Cruz

Feb 15, 2019

Excellent course, I really enjoyed learn about topic each week, especially the last one, I'd been looking for explanation about Revenue Management analysis, and finally I've gotten it. Thank you!

創建者 Svetlana Gurevich

Jan 26, 2019

Amazingly useful and interesting course. It is also very practical throughout each lesson and you feel like you are practicing as you learn the theory with the teacher. Enjoyed it!

創建者 Yulia Seeger

Nov 22, 2018

Thank you for interesting course, full of useful information and practice!

創建者 Yan Nyein Chan Win Thein

Feb 23, 2018

Great lessons and only thing is questions in review should be explanation for being wrong or right

創建者 Mauricio Alberto Quant Mejia

Jan 08, 2018

Great course!

創建者 Ayodele Adewole Awoyo

Nov 11, 2017

Learnt so much, much more than I expected!