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返回到 需求管理:分解当今商业世界的孤岛

學生對 ESSEC商学院 提供的 需求管理:分解当今商业世界的孤岛 的評價和反饋

4.8
289 個評分
39 條評論

課程概述

The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability. This course, spread over 4 key modules: Asset Management Demand Generation Digital Marketing Demand Optimisation aims to break down these commercial silos and reveal the journey from long-term asset development through to short-term profit tactics and how commercial teams can align themselves throughout the organisation. Created by SnapShot, this course is hosted by a group of experienced Industry guest lecturers in their fields of expertise and includes an ideal mix of accessible theory and practical exercises and simulations. SnapShot is a Hotel Demand Management company that specializes in helping hotels aggregate and use their data. We provide useful tools as well as innovative education and coaching services to empower hotels to take informed decisions in managing their demand to increase profits....

熱門審閱

CR
2015年12月15日

Absolutely brilliant course with a variety of speakers from different backgrounds - loved it!

SP
2020年8月2日

Excellent course materials and methods of teaching\n\nOutstanding quality of assignments

篩選依據:

1 - 需求管理:分解当今商业世界的孤岛 的 25 個評論(共 38 個)

創建者 michele f

2020年5月27日

I can't give 5 stars just because some of the content (and the material) is a bit outdated. Some additional readings from 2014 are not available anymore and some youtube videos have been deleted. For the rest, I am very happy with the overall experience and the learnings. Definitely recommended for someone new on the Hotel Industry

創建者 Neil M

2019年2月24日

Good, overall video lectures, though it can be very "demanding" course if you do not have an accounting background. I learned about the process of demand management, and through a bit more time invested in understanding numbers in the data collection and their relationship, it was possible to complete the course. Thank you Essec

創建者 Erica A

2020年5月27日

Demand Management: Oh wow what an eye opener. I have worked in the tourism industry all my work life of more than 18 years. Preparing reports and not completely sure why they are necessary. Now i have a better understanding of Forecasting and Optimizing. I will encourage anyone who is looking for a career in tourism, revenue management please do this course. You will speak and give directives in confidence.

創建者 Pedro F

2020年4月21日

O conteúdo segue como sempre muito bom.Aulas diretas e fáceis de se perceber.A minha única questão a ser levantada é sobre a metodologia de avaliação.Mais uma vez repetiam a metodologia de fazer um exercício e o mesmo ser corrigido por um colega do curso.Continuo a não ser totalmente favorável a isto.Mas de resto o curso está sendo muito bom e agradável de ser fazer.

創建者 Isabel E

2016年5月26日

Excellent industry knowledge coupled with engaging video tutorials. Great intermediate course to further your knowledge on the way traditional hotel departments have developed into the intertwined entities we see today.

創建者 Denarie C

2016年1月11日

A really interesting course, complete yet condensed to understand most of the future of Revenue Management: the comprehensive Demand Management. Accessible to most and really well made. Will recommend!

創建者 Christian D l C l

2019年2月14日

Excellent course, I really enjoyed learn about topic each week, especially the last one, I'd been looking for explanation about Revenue Management analysis, and finally I've gotten it. Thank you!

創建者 Svetlana G

2019年1月26日

Amazingly useful and interesting course. It is also very practical throughout each lesson and you feel like you are practicing as you learn the theory with the teacher. Enjoyed it!

創建者 Ibán M T

2015年12月31日

High quality professionals spreading their knowledges about marketing , channels and resources in hospitality and IT business. Update issues in current matters. Thanks!!

創建者 HUBAU J

2016年11月3日

Just a great course to get the big picture of Demand Management & permits to be able to get the base to go further & in detail. Definetly a great course.

創建者 Thomas G

2016年3月7日

Excellent course for intermediate level, with good explanations and highly relevant topics. Well presented, too.

創建者 Caroline R

2015年12月16日

Absolutely brilliant course with a variety of speakers from different backgrounds - loved it!

創建者 Sunil P

2020年8月3日

Excellent course materials and methods of teaching

Outstanding quality of assignments

創建者 DODO J

2020年4月24日

I like this course...... The Last evaluation is very important but bit difficult...

創建者 Yulia S

2018年11月22日

Thank you for interesting course, full of useful information and practice!

創建者 Shamon R

2019年2月19日

This was fun and educational Thank you so much for putting this together

創建者 Vladislav Z

2020年5月3日

Brendan May and Alex are great teachers. others are a bit boring

創建者 Mohamed M

2020年5月29日

Wonderful course and very useful, it will help me in my career.

創建者 Nicolas P

2020年3月30日

Challenging, very interesting and excellent professors

創建者 Ayodele A A

2017年11月11日

Learnt so much, much more than I expected!

創建者 Yann S

2019年3月19日

Pretty interesting. Very good speaker!

創建者 Akshay K

2020年6月22日

Excellent content and assignments

創建者 Griselda C

2019年6月4日

Increíble. Altamente recomendado

創建者 Jason R

2016年2月15日

Comprehensive and very thorough.

創建者 Claudia C

2017年10月29日

rEALLY HELPFUL AND PRACTICAL!