Introduction

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您將學習的技能

Revenue Management, Forecasting, Demand Management, Asset Management

審閱

4.7(246 個評分)
  • 5 stars
    80%
  • 4 stars
    16%
  • 3 stars
    3%
  • 2 stars
    1%
  • 1 star
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VZ

May 03, 2020

Brendan May and Alex are great teachers. others are a bit boring

MM

May 29, 2020

Wonderful course and very useful, it will help me in my career.

從本節課中
Demand Generation
In this module, you will understand what demand generation means, and explore the key factors that ensure that you can achieve your goals in terms of the hotel's positioning in the market place, the profitability of the operation and its long term valuation.

教學方

  • Peter O'Connor

    Peter O'Connor

    Professor of information systems, Director of the MBA in Hospitality Management
  • Alex Slors

    Alex Slors

    Independent Hotel Asset Manager & Development Consultant
  • David Turnbull

    David Turnbull

    Co-Founder and CCO
  • Brendan May

    Brendan May

    COO Livabout
  • Martin Soler

    Martin Soler

    Independent Marketing Consultant
  • Lennert De Jong

    Lennert De Jong

    Commercial Director

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