This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.
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來自INTERNATIONAL B2B (BUSINESS TO BUSINESS) MARKETING的熱門評論
This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.
Excellent One, better if we could have more live examples in the lessons. But I like the way the material has been created with more crisp and to the point material.
The course in this specialization was awesome and the contents were very clear.\n\nExamples given were very much useful, relevant and easily understandable.
Dae Ryun Chang sir is phenomenal, the way he teaches and explain theories is really good i would like him to teach more topics. Great work sir.
Yonsei University was established in 1885 and is the oldest private university in Korea.
關於 国际营销与跨行业发展 專項課程