In this Capstone project, you will be assembling a pitch deck for a new venture, including the key deliverables (e.g., customer needs, concept description, financials, and so forth). You will review your peers' projects according to a rubric develop by Wharton Entrepreneurship and practice applying the same criteria VC’s use in evaluating potential investments. The learners with the top-scoring projects will be introduced to the most appropriate VC firms in Wharton Entrepreneurship’s network, according to region and sector.
教學大綱 - 您將從這門課程中學到什麼
週
1完成時間為 2 小時
Start Here
Welcome to the Entrepreneurship Capstone Project! This project-based course is designed to provide you with the resources and tools you need to develop a pitch deck for a start-up, which you will submit as your Capstone Project. Please study the readings below, which provide you with the resources and timeline you need to complete a successful pitch deck. Then, please take the Project Scope Quiz. You must score 100% to pass the quiz, but you have multiple opportunities to retake the quiz until you score 100%. If you're looking for some inspiration, you can learn about how some entrepreneurs got their ideas off the ground. We've also reposted lectures from the courses that will be particularly helpful for you to review.
5 個視頻 （總計 75 分鐘）, 4 個閱讀材料, 1 個測驗
5 個視頻
Competitive Analysis (Entrepreneurship 1)9分鐘
Testing Your Ideas - Surveys (Entrepreneurship 1)17分鐘
Planning - Assumptions (Entrepreneurship 1)11分鐘
Entrepreneurial Strategy (Entrepreneurship 2)23分鐘
4 個閱讀材料
Project Prompt and Scope10分鐘
Pitch Deck Examples10分鐘
Turning Ideas into Businesses10分鐘
Lecture Slide PDFs10分鐘
1 個練習
Project Scope Quiz8分鐘
週
2完成時間為 4 小時
Building Your Pitch Deck
This week, you will spend time assembling the elements of your pitch deck so that you can submit it for preliminary review next week. Good pitch decks vary in length, but they are all impactful. Take the time this week to put together all the sections of your deck, making sure that each one is supported by evidence, analysis, and/or research when applicable. Watch Professor Mollick's video on pitch decks. As a refresher, we've also included some key videos from the Specialization courses talking about pitch decks or the components you are to include in your project. The videos and guidelines below will help you assemble your deck.
6 個視頻 （總計 88 分鐘）, 5 個閱讀材料, 1 個測驗
6 個視頻
The Art of the Pitch (Entrepreneurship 2)6分鐘
Executive Summary and Pitch Deck (Entrepreneurship 4)12分鐘
Branding and Naming (Entrepreneurship 2)20分鐘
The Importance of the Founding Team (Entrepreneurship 2)12分鐘
How to Price the Product or Service (Entrepreneurship 3)27分鐘
5 個閱讀材料
Pitch Deck Guidelines from a VC10分鐘
Professor Mollick's Video on Pitch Decks10分鐘
Choosing the Right Name10分鐘
About Your Intellectual Property10分鐘
Lecture Slide PDFs10分鐘
週
3完成時間為 3 小時
Preliminary Pitch Deck
This week, you will submit your pitch deck for preliminary review. Your peers will have a chance to give you feedback on where your pitch succeeds and where it needs work. You'll also have the opportunity to review the work of your peers and to give feedback. Evaluating the work of your peers will provide you with a new way of looking at your own work, which you may see differently after providing feedback. You might also want to spend some time this week brushing up on the financing and financial statement coursework you completed.
2 個視頻 （總計 39 分鐘）, 2 個閱讀材料, 1 個測驗
2 個視頻
Financing Pathways (Entrepreneuship 4)20分鐘
2 個閱讀材料
The Importance of Feedback10分鐘
Lecture Slide PDFs10分鐘
週
4完成時間為 2 小時
Revision Week
This week, you will spend time revising your pitch deck for final submission next week. Review the rubric to make sure you have all the required elements, and that each of those elements is backed by evidence, analysis, and research. You may also want to look at Reid Hoffman's comments on his own pitch deck for LinkedIn for an example of evaluating your own work. In thinking about your revisions, you may also want to consider this question - does my pitch deck tell a story?
2 個閱讀材料, 1 個測驗
2 個閱讀材料
LinkedIn Pitch and Revisions10分鐘
Does Your Pitch Deck Tell a Story?10分鐘
4.8
32 個審閱80%
完成這些課程後已開始新的職業生涯
86%
通過此課程獲得實實在在的工作福利
33%
加薪或升職
熱門審閱
Wharton Entrepreneurship Specialization, Advance your career. Accelerate your startup entrepreneur. Faster, flexible, free to try. — Danai Srijunchai, Bangkok, Thailand
Great exercise. This module really help you frame your idea, and evaluate if it is a good opportunity.
講師
Kartik Hosanagar
ProfessorWharton School
Lori Rosenkopf
Vice Dean and Director, Wharton Undergraduate DivisionSimon and Midge Palley Professor of Management
David Hsu
Richard A. Sapp Professor of ManagementThe Wharton School
Laura Huang
Assistant ProfessorManagement
Ethan Mollick
Associate ProfessorAssociate Professor of Management- Wharton School
David Bell
Xinmei Zhang and Yongge Dai Professor, Professor of MarketingMarketing
Karl T. Ulrich
Vice Dean of Entrepreneurship and InnovationThe Wharton School
關於 宾夕法尼亚大学
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
關於 创业 專項課程
Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This four-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization.
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