課程信息
4.8
1,706 個評分
382 個審閱
專項課程

第 1 門課程(共 5 門),位於

100% online

100% online

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為12 小時

建議:4 weeks of study, 1-2 hours/week...
可選語言

英語(English)

字幕:英語(English), 越南語, 阿拉伯語(Arabic)...

您將獲得的技能

Discovery-Driven PlanningElevator PitchPlanningEntrepreneurship
專項課程

第 1 門課程(共 5 門),位於

100% online

100% online

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為12 小時

建議:4 weeks of study, 1-2 hours/week...
可選語言

英語(English)

字幕:英語(English), 越南語, 阿拉伯語(Arabic)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 21 分鐘

Introduction and Course Materials

This module was designed to introduce you to the team of Wharton professors who are teaching this course and others in the Entrepreneurship Specialization. You will also discover that entrepreneurship has different applications and even different definitions in academia and in practice. By the end of this short module, you'll know what entrepreneurship means to you and others, and understand some of the common arguments about entrepreneurship as a field of study....
Reading
3 個視頻(共 21 分鐘)
Video3 個視頻
0.2 What Is Entrepreneurship?5分鐘
0.3 Can You Teach Entrepreneurship?6分鐘
完成時間(小時)
完成時間為 3 小時

Module 1: Introduction to Entrepreneurship

This module was designed to introduce you to the broad definition of the diverse topic of entrepreneurship and to give you an overview of the field. You'll learn the types of entrepreneurs, the most common categories of entrepreneurial ventures, and their key differentiating factors. Using real world examples, you'll see entrepreneurship in action in a wide variety of environments, from small businesses to social enterprises to large corporations. At the end of this module, you'll be able to define what entrepreneurship means to you, whether or not you fit the profile of the entrepreneur, and how to classify your venture to others. You'll also be able to cite current examples of successful entrepreneurial enterprises to support your own venture....
Reading
9 個視頻(共 141 分鐘), 2 個閱讀材料, 1 個測驗
Video9 個視頻
1.2 Profile of the Entrepreneur5分鐘
1.3 Entrepreneurship in Established Firms18分鐘
1.4 Venture Creation's Role in Society8分鐘
1.5 Types of Enterprises9分鐘
1.6 Technology Entrepreneurship14分鐘
1.7 Impact Entrepreneurship13分鐘
(Optional) The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital15分鐘
(Optional) Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom32分鐘
Reading2 個閱讀材料
PDFs of Lecture Slides10分鐘
Audio Interviews with the Founders of Terrafugia and Wanderu10分鐘
Quiz1 個練習
Module 1: Introduction to Entrepreneurship Quiz20分鐘
2
完成時間(小時)
完成時間為 2 小時

Module 2: Opportunity Analysis

In this module, you'll learn how to discover, develop, and assess opportunities, so you can choose one that has the best potential for success. Starting an enterprise is uncertain by nature, but you can increase certainty and decrease some risk by evaluating potential opportunities using thoughtful processes proven to help you decide which opportunities are better positioned for growth. You'll learn how to determine a market need, develop a solution, evaluate your solution using a variety of methods, and pressure test your idea. You'll also learn several methods of evaluating opportunity, including using customers, the VIDE model, and the tournament method. You'll see these processes applied to real world examples of both opportunities which were ultimately successful and those that failed. By the end of this module, you'll be able to apply these evaluation process to your own opportunities, and/or use them to discover new ones with greater potential for growth....
Reading
7 個視頻(共 91 分鐘), 2 個閱讀材料, 1 個測驗
Video7 個視頻
2.2 Push and Pull and the Sources of Innovation13分鐘
2.3 Customers as Sources of Opportunities16分鐘
2.4 Importance of the Idea (VIDE Model)13分鐘
2.5 Assessing Opportunities7分鐘
2.6 The Tournament Approach7分鐘
(Optional) From Idea to Opportunity: Interview with Amy Errett24分鐘
Reading2 個閱讀材料
PDFs of Lecture Slides10分鐘
Audio Interviews with Founders of TemperPack and Of Mercer10分鐘
Quiz1 個練習
Module 2: Opportunity Analysis Quiz20分鐘
3
完成時間(小時)
完成時間為 2 小時

Module 3: Markets, Need-Finding and Planning

This module will help you define your market, identify your user, harness the wisdom of the crowd, and come up with an informed plan for your venture. You'll learn market segmentation, how to determine user needs, how to use the competitive landscape as well as potential users to refine your idea, and how to create a simple but powerful plan for your start-up that will allow you to avoid common mistakes and pitfalls. By the end of this module, you'll be able to refine your own pitch, develop a clearer picture of your user, and develop a useful model for your own enterprise....
Reading
8 個視頻(共 99 分鐘), 2 個閱讀材料, 1 個測驗
Video8 個視頻
3.2 Understanding User Needs26分鐘
3.3 Competitive Analysis9分鐘
3.4 Generating Ideas with Individuals and Groups4分鐘
3.5 Planning: Assumptions11分鐘
3.6 Planning: Discovery Driven Planning17分鐘
3.7 Planning: Discovery Driven Planning Worksheet8分鐘
(Optional) Talent Management and Development: Interview with Jackie Reses15分鐘
Reading2 個閱讀材料
PDFs of Lecture Slides and Better Desk Spreadsheet10分鐘
Audio Interview with Founders of Minibar and Relay Rides10分鐘
Quiz1 個練習
Module 3: Markets, Need Finding and Plannning Quiz20分鐘
4
完成時間(小時)
完成時間為 2 小時

Module 4: Pitching, Testing, and Prototyping

In this module, you'll learn how to pitch your idea, test it, and create a prototype. You'll learn why there's no single formula for a successful pitch, the best techniques for formulating good surveys, and strategies for creating prototypes for physical goods, software, and services. By the end of this module, you'll be be able to identify the key components of a successful pitch, know how to use surveys effectively to test your idea, and come up with a plan for building a prototype of your own product or service....
Reading
8 個視頻(共 98 分鐘), 2 個閱讀材料, 1 個測驗
Video8 個視頻
4.2 Testing your Idea: Customer Interviews9分鐘
4.3 Testing your Idea: Surveys17分鐘
4.4 Creating a Prototype: Physical Goods19分鐘
4.5 Creating a Prototype: Software17分鐘
4.6 Creating a Prototype: Services4分鐘
4.7 Summary and What's Ahead1分鐘
(Optional) Launching a Start-up: Interview with Co-founders of Prayas Analytics20分鐘
Reading2 個閱讀材料
PDF's of Lecture Slides10分鐘
Audio Interview with Founders of Caviar10分鐘
Quiz1 個練習
Module 4: Pitching, Testing and Prototype Quiz20分鐘
4.8
382 個審閱Chevron Right
職業方向

67%

完成這些課程後已開始新的職業生涯
工作福利

83%

通過此課程獲得實實在在的工作福利

熱門審閱

創建者 AGMay 5th 2017

'Entrepreneurship 1: Developing the Opportunity' made me believe that i had all that one should know before starting up. I would recommend this course to all those looking to build the next big thing.

創建者 CPOct 25th 2018

The lectures are indispensable for anybody embarking into new business ventures whether on a start-up or an established corporation. Great advice from world class faculty that has industry relevance.

講師

Avatar

Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
Avatar

Laura Huang

Assistant Professor
Management
Avatar

Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School
Avatar

Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School
Avatar

David Bell

Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing
Avatar

Kartik Hosanagar

Professor
Wharton School
Avatar

David Hsu

Richard A. Sapp Professor of Management
The Wharton School

關於 University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

關於 Entrepreneurship 專項課程

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This four-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
Entrepreneurship

常見問題

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

還有其他問題嗎?請訪問 學生幫助中心