課程信息
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第 1 門課程(共 5 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為12 小時

建議:4 weeks of study, 1-2 hours/week...

英語(English)

字幕:英語(English), 越南語, 阿拉伯語(Arabic)

您將獲得的技能

Discovery-Driven PlanningElevator PitchPlanningEntrepreneurship

第 1 門課程(共 5 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為12 小時

建議:4 weeks of study, 1-2 hours/week...

英語(English)

字幕:英語(English), 越南語, 阿拉伯語(Arabic)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 21 分鐘

Introduction and Course Materials

3 個視頻 (總計 21 分鐘)
3 個視頻
0.2 What Is Entrepreneurship?5分鐘
0.3 Can You Teach Entrepreneurship?6分鐘
完成時間為 3 小時

Module 1: Introduction to Entrepreneurship

9 個視頻 (總計 137 分鐘), 2 個閱讀材料, 1 個測驗
9 個視頻
1.2 Profile of the Entrepreneur5分鐘
1.3 Entrepreneurship in Established Firms18分鐘
1.4 Venture Creation's Role in Society8分鐘
1.5 Types of Enterprises5分鐘
1.6 Technology Entrepreneurship14分鐘
1.7 Impact Entrepreneurship13分鐘
(Optional) The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital15分鐘
(Optional) Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom32分鐘
2 個閱讀材料
PDFs of Lecture Slides10分鐘
Audio Interviews with the Founders of Terrafugia and Wanderu10分鐘
1 個練習
Module 1: Introduction to Entrepreneurship Quiz20分鐘
2
完成時間為 2 小時

Module 2: Opportunity Analysis

7 個視頻 (總計 91 分鐘), 2 個閱讀材料, 1 個測驗
7 個視頻
2.2 Push and Pull and the Sources of Innovation13分鐘
2.3 Customers as Sources of Opportunities16分鐘
2.4 Importance of the Idea (VIDE Model)13分鐘
2.5 Assessing Opportunities7分鐘
2.6 The Tournament Approach7分鐘
(Optional) From Idea to Opportunity: Interview with Amy Errett24分鐘
2 個閱讀材料
PDFs of Lecture Slides10分鐘
Audio Interviews with Founders of TemperPack and Of Mercer10分鐘
1 個練習
Module 2: Opportunity Analysis Quiz20分鐘
3
完成時間為 2 小時

Module 3: Markets, Need-Finding and Planning

8 個視頻 (總計 107 分鐘), 2 個閱讀材料, 1 個測驗
8 個視頻
3.2 Understanding User Needs26分鐘
3.3 Competitive Analysis9分鐘
3.4 Generating Ideas with Individuals and Groups4分鐘
3.5 Planning: Assumptions11分鐘
3.6 Planning: Discovery Driven Planning17分鐘
3.7 Planning: Discovery Driven Planning Worksheet8分鐘
(Optional) Talent Management and Development: Interview with Jackie Reses15分鐘
2 個閱讀材料
PDFs of Lecture Slides and Better Desk Spreadsheet10分鐘
Audio Interview with Founders of Minibar and Relay Rides10分鐘
1 個練習
Module 3: Markets, Need Finding and Plannning Quiz20分鐘
4
完成時間為 2 小時

Module 4: Pitching, Testing, and Prototyping

8 個視頻 (總計 97 分鐘), 2 個閱讀材料, 1 個測驗
8 個視頻
4.2 Testing your Idea: Customer Interviews9分鐘
4.3 Testing your Idea: Surveys17分鐘
4.4 Creating a Prototype: Physical Goods19分鐘
4.5 Creating a Prototype: Software17分鐘
4.6 Creating a Prototype: Services4分鐘
4.7 Summary and What's Ahead1分鐘
(Optional) Launching a Start-up: Interview with Co-founders of Prayas Analytics20分鐘
2 個閱讀材料
PDF's of Lecture Slides10分鐘
Audio Interview with Founders of Caviar10分鐘
1 個練習
Module 4: Pitching, Testing and Prototype Quiz20分鐘
4.8
481 個審閱Chevron Right

67%

完成這些課程後已開始新的職業生涯

62%

通過此課程獲得實實在在的工作福利

來自Entrepreneurship 1: Developing the Opportunity的熱門評論

創建者 GGDec 4th 2018

Even as I had started with a fragmented idea about entrepreneurship, this course kind of helped to articulate and build a structure of thought process around it. Looking forward for the courses ahead.

創建者 AGMay 5th 2017

'Entrepreneurship 1: Developing the Opportunity' made me believe that i had all that one should know before starting up. I would recommend this course to all those looking to build the next big thing.

講師

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Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
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Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School
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Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School
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David Bell

President and Co-Founder at Idea Farm Ventures (IFV)
Marketing
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Kartik Hosanagar

Professor
Wharton School
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David Hsu

Richard A. Sapp Professor of Management
The Wharton School

關於 宾夕法尼亚大学

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

關於 创业 專項課程

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
创业

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