課程信息
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第 2 門課程(共 5 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為9 小時

建議:4 weeks of study, 1-3 hours/week...

英語(English)

字幕:英語(English)

您將獲得的技能

Brand ManagementChoosing AdvisorsBrandEntrepreneurshipStrategic Management
學習Course的學生是
  • Entrepreneurs
  • Chief Financial Officers (CFOs)
  • Financial Advisors
  • Marketing Specialists
  • Risk Managers

第 2 門課程(共 5 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為9 小時

建議:4 weeks of study, 1-3 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

Preparing to Launch: Essential Components

8 個視頻 (總計 74 分鐘), 1 個閱讀材料, 1 個測驗
8 個視頻
1.1 The Lean Approach9分鐘
1.2 Minimum Viable Products (MVPs)8分鐘
1.3 Hypothesis and Preliminary Experiments4分鐘
1.4 The Pivot3分鐘
1.5 Making the Leap5分鐘
1.6 The Art of the Pitch13分鐘
(Optional) The Pitch Process: A VC's perspective. Interview with Eurie Kim, Forerunner Ventures27分鐘
1 個閱讀材料
Module 1 PDFs of Lecture Slides10分鐘
1 個練習
Module 1 Quiz: Products, Pitches and Pivots20分鐘
2
完成時間為 2 小時

Module 2: Building the Team

7 個視頻 (總計 94 分鐘), 1 個閱讀材料, 1 個測驗
7 個視頻
2.1 The Role of Early Hires8分鐘
2.2 Goals and Motivations13分鐘
2.3 Founder's Agreements14分鐘
2.4 Hiring Key Management12分鐘
2.5 Finding Technical Resources7分鐘
2.6 Allocating Equity Among Team Members25分鐘
1 個閱讀材料
Module 2 PDFs of Lecture Slides10分鐘
1 個練習
Module 2 Quiz: Building the Founding Team20分鐘
3
完成時間為 1 小時

Module 3: Networks, Professional Services, and Intellectual Property

5 個視頻 (總計 51 分鐘), 1 個閱讀材料, 1 個測驗
5 個視頻
3.1 Mentors, Advisors, and Advisory Boards5分鐘
3.2 Professional Services: Lawyers and Accountants5分鐘
3.3 Intellectual Property Overview14分鐘
3.4 Summary - Legal Forms of the Enterprise9分鐘
1 個閱讀材料
Module 3 PDFs of Lecture Slides10分鐘
1 個練習
Module 3 Quiz: Creating Networks20分鐘
4
完成時間為 2 小時

Module 4: Branding, Strategy, and Summary

7 個視頻 (總計 107 分鐘), 2 個閱讀材料, 1 個測驗
7 個視頻
4.1 About Us - Authenticity and Personality18分鐘
4.2 Bias and Meritocracy7分鐘
4.3 Incubators and Accelerators5分鐘
4.4 Entrepreneurial Strategy23分鐘
4.5 Course Wrap Up51
(Optional) The Entrepreneur's Journey: Interview with Lindsey Stewart, Co-founder, Stringer30分鐘
2 個閱讀材料
(Optional) Audio Interview with Big Ass Fans10分鐘
Module 4 PDFs of Lecture Slides10分鐘
1 個練習
Module 4 Quiz: Branding and the Entrepreneurial System20分鐘
4.8
158 個審閱Chevron Right

83%

完成這些課程後已開始新的職業生涯

73%

通過此課程獲得實實在在的工作福利

19%

加薪或升職

來自Entrepreneurship 2: Launching your Start-Up的熱門評論

創建者 IRAug 20th 2017

Thanks for providing this exceptional material, which clarifies and inspires people to launch their dreams into realities. Never is easy, but having this lectures as a tools to achieve them is great.

創建者 GESep 15th 2017

Very insightful program. I appreciate all that were taught. I encouraged my friends to take this course whether they would pursue it or get a different perspective of your their professional career.

講師

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Kartik Hosanagar

Professor
Wharton School
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Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
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David Hsu

Richard A. Sapp Professor of Management
The Wharton School
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Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School
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David Bell

President and Co-Founder at Idea Farm Ventures (IFV)
Marketing
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Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School

關於 宾夕法尼亚大学

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

關於 创业 專項課程

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
创业

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