課程信息
4.8
1,040 個評分
133 個審閱
專項課程

第 2 門課程(共 5 門)

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為8 小時

建議:4 weeks of study, 1-3 hours/week...
可選語言

英語(English)

字幕:英語(English)

您將獲得的技能

Brand ManagementChoosing AdvisorsBrandEntrepreneurshipStrategic Management
專項課程

第 2 門課程(共 5 門)

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為8 小時

建議:4 weeks of study, 1-3 hours/week...
可選語言

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 1 小時

Preparing to Launch: Essential Components

This module was created to give you the information you need to begin to take your validated opportunity, build an MVP, and begin to design a winning pitch. Smart entrepreneurs can avoid wasting time by designing an initial product that only serves the core needs of its customers, and may be able to avoid an unnecessary pivot by finding the right product-market fit early on. By the end of this module, you'll understand if your product is truly minimally viable, know why an MVP is a good strategy, be able to design a strategy to validate your hypothesis, identify the key components of a successful pitch, and decide whether or not to quit your day job....
Reading
8 個視頻 (總計 58 分鐘), 1 個閱讀材料, 1 個測驗
Video8 個視頻
1.1 The Lean Approach5分鐘
1.2 MVP: Minimum Viable Product4分鐘
1.3 The Lean Approach: Hypotheses and Preliminary Experiments4分鐘
1.4 The Pivot3分鐘
1.5 Taking the Leap: Quitting Your Day Job5分鐘
1.6 The Art of the Pitch6分鐘
(Optional) The Pitch Process: A VC's perspective. Interview with Eurie Kim, Forerunner Ventures27分鐘
Reading1 個閱讀材料
Module 1 PDFs of Lecture Slides10分鐘
Quiz1 個練習
Module 1 Quiz: Products, Pitches and Pivots20分鐘
2
完成時間(小時)
完成時間為 2 小時

Module 2: Building the Team

This module was designed to give you critical insights into the often-overlooked dynamics of founding team formation, early hires, and allocation of equity. You'll examine the research that shows why the composition of the founding team can be an important indicator of future revenue, why some motivations of the team are more profitable than others, how to get the right hires for your team, common mistakes in hiring key players, and why equity allocation is so vital to a start-up's survival. By the end of this module, you'll be better prepared to position your start-up for success by making data-driven decisions about your founding partners, your early hires, your first managers, and equity allocation....
Reading
7 個視頻 (總計 85 分鐘), 1 個閱讀材料, 1 個測驗
Video7 個視頻
2.1 The Role of Early Hires8分鐘
2.2 Goals and Motivations13分鐘
2.3 Founder's Agreements14分鐘
2.4 Hiring Key Management3分鐘
2.5 Finding Technical Resources7分鐘
2.6 Allocating Equity Among Team Members25分鐘
Reading1 個閱讀材料
Module 2 PDFs of Lecture Slides10分鐘
Quiz1 個練習
Module 2 Quiz: Building the Founding Team20分鐘
3
完成時間(小時)
完成時間為 1 小時

Module 3: Networks, Professional Services, and Intellectual Property

In this module, you'll learn about your external team: the advisors, mentors, and professionals you'll need to give your start-up the best possible chance for success. Many start-ups either ignore or over-invest in professional advisors, accountants, and lawyers. You'll explore what kinds of professionals you should hire, when to do so, and for how long. You'll also cover the differences between patents, intellectual property, and trade secrets so that you know what kind of protection you need. And you'll examine the various legal entities your enterprise may assume, so you can choose the appropriate entity for your venture. By the end of this module, you'll be able to define the legal form of your enterprise, the best way to protect your idea, how to determine what professional services will be most useful, and how to apply theories of social networks to make the most suitable choices for your set of advisors....
Reading
5 個視頻 (總計 51 分鐘), 1 個閱讀材料, 1 個測驗
Video5 個視頻
3.1 Mentors, Advisors and Advisory Boards4分鐘
3.2 Professional Services: Lawyers and Accountants5分鐘
3.3 Intellectual Property Overview14分鐘
3.4 Summary - Legal Forms of the Enterprise9分鐘
Reading1 個閱讀材料
Module 3 PDFs of Lecture Slides10分鐘
Quiz1 個練習
Module 3 Quiz: Creating Networks20分鐘
4
完成時間(小時)
完成時間為 2 小時

Module 4: Branding, Strategy, and Summary

In this module, you'll examine a variety of proven strategies to set your venture up for success. You'll learn a proven process for choosing a name for your venture, and explore successful strategies for developing a brand personality. You'll also explore existing resources in the entrepreneurial ecosystem, and dive deeply into entrepreneurial strategies. By the end of this module, you'll be able to take your product or service to market with a name, a brand, a strategy that positions your venture for success. ...
Reading
7 個視頻 (總計 106 分鐘), 2 個閱讀材料, 1 個測驗
Video7 個視頻
4.1 About Us - Authenticity and Personality18分鐘
4.2 Bias and Meritocracy in Entrepreneurship7分鐘
4.3 Incubators and Accelerators4分鐘
4.4 Entrepreneurial Strategy23分鐘
4.5 Course Wrap Up51
(Optional) The Entrepreneur's Journey: Interview with Lindsey Stewart, Co-founder, Stringer30分鐘
Reading2 個閱讀材料
(Optional) Audio Interview with Big Ass Fans10分鐘
Module 4 PDFs of Lecture Slides10分鐘
Quiz1 個練習
Module 4 Quiz: Branding and the Entrepreneurial System20分鐘
4.8
133 個審閱Chevron Right
職業方向

78%

完成這些課程後已開始新的職業生涯
工作福利

79%

通過此課程獲得實實在在的工作福利
職業晉升

33%

加薪或升職

熱門審閱

創建者 IRAug 20th 2017

Thanks for providing this exceptional material, which clarifies and inspires people to launch their dreams into realities. Never is easy, but having this lectures as a tools to achieve them is great.

創建者 NGOct 4th 2018

Loved this course. The quiz was a little more challenging and I highly recommend reviewing the videos twice and adding to your notes. Overall, this course of the specialization was very informative.

講師

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Kartik Hosanagar

Professor
Wharton School
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Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
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David Hsu

Richard A. Sapp Professor of Management
The Wharton School
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Laura Huang

Assistant Professor
Management
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Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School
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David Bell

Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing
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Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School

關於 University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

關於 Entrepreneurship 專項課程

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This four-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
Entrepreneurship

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