課程信息
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第 3 門課程(共 5 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為9 小時

建議:4 weeks of study, 1-2 hours/week...

英語(English)

字幕:英語(English), 阿拉伯語(Arabic)

您將獲得的技能

Strategic ManagementGrowth StrategiesMarketingEntrepreneurship

第 3 門課程(共 5 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為9 小時

建議:4 weeks of study, 1-2 hours/week...

英語(English)

字幕:英語(English), 阿拉伯語(Arabic)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

Module 1: Acquiring Customers and Forecasting Demand

5 個視頻 (總計 78 分鐘), 1 個閱讀材料, 1 個測驗
5 個視頻
Overview of Demand Generation, Customer Acquisition23分鐘
Two-Sided Markets14分鐘
Diffusion and Adoption15分鐘
Forecasting Demand23分鐘
1 個閱讀材料
Acquiring Customers and Forecasting Demand Slides10分鐘
1 個練習
Acquiring Customers and Forecasting Demand Quiz20分鐘
2
完成時間為 2 小時

Module 2: Marketing and PR

5 個視頻 (總計 69 分鐘), 1 個閱讀材料, 1 個測驗
5 個視頻
Social Media14分鐘
SEO7分鐘
Digital Advertising19分鐘
PR19分鐘
1 個閱讀材料
Digital Marketing, Social Media, SEO, Digital Ads and PR Slides10分鐘
1 個練習
Marketing and PR Quiz20分鐘
3
完成時間為 2 小時

Module 3: Cost Structures, Pricing, and Tracking

5 個視頻 (總計 84 分鐘), 1 個閱讀材料, 1 個測驗
5 個視頻
How to Price the Product or Service27分鐘
Performance Measurement, KPIs, Dashboard, Reporting11分鐘
Sales Partnerships9分鐘
Make-Buy Decision in Operations14分鐘
1 個閱讀材料
Cost Structures, Pricing, and Tracking Slides10分鐘
1 個練習
Cost Structures, Pricing, and Tracking Quiz20分鐘
4
完成時間為 2 小時

Module 4: Creating and Scaling Company Culture

5 個視頻 (總計 63 分鐘), 1 個閱讀材料, 1 個測驗
5 個視頻
Building the Right Culture for Growth15分鐘
Scaling the Organization15分鐘
Venture Scope and Expansion Strategy16分鐘
Course Wrap-Up58
1 個閱讀材料
Creating and Scaling Company Culture Slides10分鐘
1 個練習
Creating and Scaling Company Culture Quiz20分鐘
4.7
95 個審閱Chevron Right

75%

完成這些課程後已開始新的職業生涯

67%

通過此課程獲得實實在在的工作福利

38%

加薪或升職

來自Entrepreneurship 3: Growth Strategies的熱門評論

創建者 HAJul 28th 2019

To all the professors: My Hearty thanks for developing this course. Got a vast knowledge on how to grow & scale the new found venture. Looking forward complete the certification & capston project

創建者 YLAug 22nd 2018

Useful techniques to thoroughly introspect one's organization, no matter one is an entrepreneur, a manager in an established firm, or even a college student.

講師

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Kartik Hosanagar

Professor
Wharton School
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Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
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David Hsu

Richard A. Sapp Professor of Management
The Wharton School
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Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School
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David Bell

President and Co-Founder at Idea Farm Ventures (IFV)
Marketing
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Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School

關於 宾夕法尼亚大学

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

關於 创业 專項課程

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
创业

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