Avoid the pitfalls of strategy planning and execution with the tools and skills from this course. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you'll learn the pillars of strategy execution--analysis, formulation, and implementation--and how to use the 4A model to effectively approach strategy execution. Finally, a panel of leaders from entrepreneurs, nonprofits, and industry, share their expertise gleaned from years of successful strategy planning and execution.
提供方
商业战略 專項課程弗吉尼亚大学課程信息
44,123 次近期查看
學生職業成果
50%
完成這些課程後已開始新的職業生涯
33%
通過此課程獲得實實在在的工作福利
12%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 4 門課程（共 5 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為10 小時
英語（English）
字幕：法語（French）, 巴西葡萄牙語, 越南語, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
您將獲得的技能
Strategy ImplementationStrategy FormulationBusiness StrategyBusiness hypothesis testing
學生職業成果
50%
完成這些課程後已開始新的職業生涯
33%
通過此課程獲得實實在在的工作福利
12%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 4 門課程（共 5 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為10 小時
英語（English）
字幕：法語（French）, 巴西葡萄牙語, 越南語, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
提供方
弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 2 小時
Strategy Analysis
This week, you'll connect strategic analysis to strategy execution. You'll walk through a series of questions to frame your analysis and ground your approach using the strategist's toolkit--and you'll learn a new tool, Hypothesis Testing, to unearth key assumptions related to choosing a strategy and assessing the validity of those assumptions. You'll also review data sources and how to "make the data speak" to guide your strategy decisions.
完成時間為 2 小時
8 個視頻 （總計 40 分鐘）, 2 個閱讀材料, 1 個測驗
8 個視頻
Strategic Analysis3分鐘
Strategic Analysis: Steps 1-34分鐘
Strategic Analysis: Step 45分鐘
Strategist'sToolkit: Hypothesis Testing4分鐘
Strategy Research8分鐘
Strategy Analytics7分鐘
Module Lessons1分鐘
2 個閱讀材料
Course Overview & Requirements10分鐘
Get to Know Your Classmates in Discussion Forums10分鐘
1 個練習
Strategy Analysis40分鐘
完成時間為 2 小時
Strategy Formulation
This week you'll learn about how strategy gets set and implemented in organizations. You'll discuss factors key to effective strategy formulation--and common challenges and pitfalls of strategy execution. You'll explore four different approaches to strategy formulation and how governance ties into effective strategy formulation.
完成時間為 2 小時
11 個視頻 （總計 71 分鐘）
11 個視頻
Strategy in Organizations7分鐘
Strategy Formulation: The Strategic War Room7分鐘
Strategy Formulation: Rapid Prototyping4分鐘
Strategy Formulation: Design Thinking6分鐘
Strategy Formulation: Business Model Canvas7分鐘
Corporate Governance8分鐘
The Human Factor9分鐘
Common Strategy Execution Mistakes7分鐘
Key Strategy Execution Questions4分鐘
Module Lessons4分鐘
1 個練習
Strategy Formulation40分鐘
完成時間為 2 小時
Strategy Implementation
We welcome Professor Scott Snell to the course this week! He's a global specialist in strategy execution, and he shares his 4A Model for effective strategy execution: alignment, ability, agility, and architecture. This framework will help you ensure the human and organizational resources are in place to effectively execute your strategy.
完成時間為 2 小時
13 個視頻 （總計 88 分鐘）
13 個視頻
The 4A Model of Strategy Execution7分鐘
Introduction to Alignment6分鐘
Achieving Alignment8分鐘
Introduction to Ability9分鐘
Investing in Talent9分鐘
Introduction to Architecture6分鐘
How Architecture Drives Performance8分鐘
Architecture Best Practices4分鐘
Introduction to Agility6分鐘
Agility through Organizational Learning6分鐘
Agility through Unity and Fluidity5分鐘
Module Lessons2分鐘
1 個練習
Strategy Implementation40分鐘
完成時間為 5 小時
Practical Perspectives
This week we welcome guest speakers from a range of industries, from startups to nonprofits, to share their expertise from years of successful strategy development and execution. They'll communicate their best tips to help you develop your strategist's toolkit. We're also fortunate to be joined by Darden's Dean Scott Beardsley, whose 26 years with McKinsey informs the concrete tips he shares to improve strategy development and execution.
完成時間為 5 小時
14 個視頻 （總計 87 分鐘）
14 個視頻
Shannon Smith, CEO Abundant Power2分鐘
Byrne Murphy, DigiPlex9分鐘
Carolyn Miles, Save the Children8分鐘
Rick Edmunds, Strategy& PwC10分鐘
Bob Hugin, Celgene7分鐘
Rick Paschal, Darden '895分鐘
Sunil Ghatnekar, The Coca-Cola Company2分鐘
Jerry Peng, Tranlin, Inc.10分鐘
Dean Scott Beardsley: Background2分鐘
Dean Scott Beardsley: Perspective14分鐘
Dean Scott Beardsley: Process6分鐘
Dean Scott Beardsley: Advice4分鐘
Conclusion38
審閱
來自战略计划与执行的熱門評論
由 S 提供2019年10月30日
I must recommend this to those who want to understand the Strategy Planning and its Execution. This course helps them a lot to understand the basic structure of developing a strategy.
由 JI 提供2020年4月14日
This was a good course, and though challenging to do for an online course - I really enjoyed the final assignment. It really helped tie all of the ideas and course content together.
由 TK 提供2020年9月8日
Amazing to see all the sharings from different successful people starting from all those CEOs, chairman, CFO, dean. All great to listen and understand more of real life experiences
由 KB 提供2020年6月29日
A decent course. Though, this course didn't have any frameworks to learn. Also, this course was mostly theory, void of practical knowledge this time. Still a good enough course.
關於 商业战略 專項課程
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
常見問題
我什么时候能够访问课程视频和作业？
讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程，则可以免费查看大多数课程资料。要访问评分作业并获得证书，您需要在旁听期间或之后购买证书体验。如果看不到旁听选项：
- 课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
- 课程可能会改为提供'完整课程，没有证书'。通过此选项，您可以查看所有课程材料、提交所要求的作业，以及获得最终成绩。这也意味着您将无法购买证书体验。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
Is financial aid available?
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
完成课程后，我会获得大学学分吗？
此课程不提供大学学分，但部分大学可能会选择接受课程证书作为学分。查看您的合作院校，了解详情。Coursera 上的在线学位和 Mastertrack™ 证书提供获得大学学分的机会。
還有其他問題嗎？請訪問 學生幫助中心。
