課程信息
4.8
489 個評分
80 個審閱
專項課程

第 3 門課程(共 6 門),位於

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

Some familiarity with business is helpful, but not required.

完成時間(小時)

完成時間大約為13 小時

建議:4 weeks of study, 2-6 hours/week...
可選語言

英語(English)

字幕:英語(English), 韓語, 阿拉伯語(Arabic)...

您將學到的內容有

  • Check

    The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption

  • Check

    Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment

  • Check

    How businesses compete across industries, the value of being in different markets, and the right degree of diversification

  • Check

    Stakeholder management and how engaging with non-capital stakeholders can create value

您將獲得的技能

Strategic ManagementStrategic ThinkingBusiness Strategybusiness competition
專項課程

第 3 門課程(共 6 門),位於

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

Some familiarity with business is helpful, but not required.

完成時間(小時)

完成時間大約為13 小時

建議:4 weeks of study, 2-6 hours/week...
可選語言

英語(English)

字幕:英語(English), 韓語, 阿拉伯語(Arabic)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 3 小時

Dynamic Strategy

Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis and apply this tool in a case study of Sony. Let's get started....
Reading
9 個視頻(共 58 分鐘), 5 個閱讀材料, 1 個測驗
Video9 個視頻
The Dynamic Capabilities Perspective6分鐘
Introduction to the Competitive Life Cycle8分鐘
Competitive Life Cycle: Common Patterns9分鐘
Why Incumbent Firms Fail or Survive8分鐘
Competitive Life Cycle Analysis7分鐘
Module Lessons1分鐘
Strategist's Toolkit: Competitive Life Cycle Analysis3分鐘
Sony PlayStation 4 Case Debrief8分鐘
Reading5 個閱讀材料
Course Overview10分鐘
Course Requirements10分鐘
Get to Know Your Classmates10分鐘
Using the Discussion Forums10分鐘
Sony PlayStation 4: Aim and Fire20分鐘
Quiz1 個練習
Dynamic Strategy40分鐘
2
完成時間(小時)
完成時間為 2 小時

International Strategy

Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis and apply this tool to a case study about Orascom Telecom....
Reading
10 個視頻(共 60 分鐘), 1 個閱讀材料, 1 個測驗
Video10 個視頻
Patterns of Internationalization7分鐘
Where to Compete4分鐘
Entering Foreign Markets: Exporting5分鐘
Entering Foreign Markets: Licensing and Alliances5分鐘
Entering Foreign Markets: Foreign Direct Investment4分鐘
Foreign Direct Investment: Entry Mode5分鐘
Module Lessons4分鐘
Strategist's Toolkit: Internationalization Analysis8分鐘
Orascom Telecom Holding Case Debrief6分鐘
Reading1 個閱讀材料
Orascom Telecom Holding: Wind and Weather20分鐘
Quiz1 個練習
International Strategy40分鐘
3
完成時間(小時)
完成時間為 2 小時

Diversification Strategy

Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix and apply this tool in a case study about Disney. ...
Reading
10 個視頻(共 51 分鐘), 1 個閱讀材料, 1 個測驗
Video10 個視頻
Financial Reasons to Diversify5分鐘
Operational Reasons to Diversify4分鐘
Strategic Reasons to Diversify6分鐘
Why Firms Exist: Theory of the Firm7分鐘
Limits on Firm Scope4分鐘
The Right Degree of Diversification2分鐘
Module Lessons1分鐘
Strategist's Toolkit: Diversification Matrices3分鐘
Walt Disney Co Case Debrief9分鐘
Reading1 個閱讀材料
Walt Disney Co: Mickey Mouse or Media Mammoth?6分鐘
Quiz1 個練習
Diversification Strategy40分鐘
4
完成時間(小時)
完成時間為 6 小時

Stakeholder Strategy

How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis and apply this tool in a case study about GE Healthcare. ...
Reading
9 個視頻(共 58 分鐘), 2 個閱讀材料, 3 個測驗
Video9 個視頻
Creating Value for Stakeholders5分鐘
Aligning Key Stakeholders5分鐘
Aligning Secondary Stakeholders6分鐘
Sources of Institutional Pressure9分鐘
Value Creation and Your Values3分鐘
Module Lessons3分鐘
Strategist's Toolkit: Stakeholder Analysis4分鐘
GE Healthcare India Case Debrief15分鐘
Reading2 個閱讀材料
GE Healthcare in India: An (Ultra)Sound Strategy?15分鐘
Assignment Overview20分鐘
Quiz2 個練習
Stakeholder Strategy40分鐘
Practice Reviewing an Assignment30分鐘
4.8
80 個審閱Chevron Right
工作福利

83%

通過此課程獲得實實在在的工作福利
職業晉升

25%

加薪或升職

熱門審閱

創建者 ASNov 11th 2017

Great Course and excellent insight about strategy approach for any business. Its has really given a full overview about business strategy approach.\n\nThanks for professors to design such module.

創建者 MMMay 26th 2016

Really advanced thinking in strategy, excellent work by Darden Business School. Particular appreciation for Prof. Jared D. Harris and Mike Lenox for their competency in the subject matter.

講師

Avatar

Michael Lenox

Senior Associate Dean and Chief Strategy Officer
Darden School of Business
Avatar

Jared Harris

Samuel L. Slover Research Chair in Business Administration
Darden School of Business

關於 University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

關於 Business Strategy 專項課程

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
Business Strategy

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