課程信息
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第 2 門課程(共 5 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

Some familiarity with business is helpful, but not required.

完成時間大約為13 小時

建議:4 weeks of study, 2-6 hours/week...

英語(English)

字幕:英語(English), 韓語, 阿拉伯語(Arabic)

您將學到的內容有

  • Check

    The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption

  • Check

    Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment

  • Check

    How businesses compete across industries, the value of being in different markets, and the right degree of diversification

  • Check

    Stakeholder management and how engaging with non-capital stakeholders can create value

您將獲得的技能

Strategic ManagementStrategic ThinkingBusiness Strategybusiness competition

第 2 門課程(共 5 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

Some familiarity with business is helpful, but not required.

完成時間大約為13 小時

建議:4 weeks of study, 2-6 hours/week...

英語(English)

字幕:英語(English), 韓語, 阿拉伯語(Arabic)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 小時

Dynamic Strategy

9 個視頻 (總計 58 分鐘), 5 個閱讀材料, 1 個測驗
9 個視頻
The Dynamic Capabilities Perspective6分鐘
Introduction to the Competitive Life Cycle8分鐘
Competitive Life Cycle: Common Patterns9分鐘
Why Incumbent Firms Fail or Survive8分鐘
Competitive Life Cycle Analysis7分鐘
Module Lessons1分鐘
Strategist's Toolkit: Competitive Life Cycle Analysis3分鐘
Sony PlayStation 4 Case Debrief8分鐘
5 個閱讀材料
Course Overview10分鐘
Course Requirements10分鐘
Get to Know Your Classmates10分鐘
Using the Discussion Forums10分鐘
Sony PlayStation 4: Aim and Fire20分鐘
1 個練習
Dynamic Strategy40分鐘
2
完成時間為 2 小時

International Strategy

10 個視頻 (總計 60 分鐘), 1 個閱讀材料, 1 個測驗
10 個視頻
Patterns of Internationalization7分鐘
Where to Compete4分鐘
Entering Foreign Markets: Exporting5分鐘
Entering Foreign Markets: Licensing and Alliances5分鐘
Entering Foreign Markets: Foreign Direct Investment4分鐘
Foreign Direct Investment: Entry Mode5分鐘
Module Lessons4分鐘
Strategist's Toolkit: Internationalization Analysis8分鐘
Orascom Telecom Holding Case Debrief6分鐘
1 個閱讀材料
Orascom Telecom Holding: Wind and Weather20分鐘
1 個練習
International Strategy40分鐘
3
完成時間為 2 小時

Diversification Strategy

10 個視頻 (總計 51 分鐘), 1 個閱讀材料, 1 個測驗
10 個視頻
Financial Reasons to Diversify5分鐘
Operational Reasons to Diversify4分鐘
Strategic Reasons to Diversify6分鐘
Why Firms Exist: Theory of the Firm7分鐘
Limits on Firm Scope4分鐘
The Right Degree of Diversification2分鐘
Module Lessons1分鐘
Strategist's Toolkit: Diversification Matrices3分鐘
Walt Disney Co Case Debrief9分鐘
1 個閱讀材料
Walt Disney Co: Mickey Mouse or Media Mammoth?6分鐘
1 個練習
Diversification Strategy40分鐘
4
完成時間為 6 小時

Stakeholder Strategy

9 個視頻 (總計 58 分鐘), 2 個閱讀材料, 3 個測驗
9 個視頻
Creating Value for Stakeholders5分鐘
Aligning Key Stakeholders5分鐘
Aligning Secondary Stakeholders6分鐘
Sources of Institutional Pressure9分鐘
Value Creation and Your Values3分鐘
Module Lessons3分鐘
Strategist's Toolkit: Stakeholder Analysis4分鐘
GE Healthcare India Case Debrief15分鐘
2 個閱讀材料
GE Healthcare in India: An (Ultra)Sound Strategy?15分鐘
Assignment Overview20分鐘
2 個練習
Stakeholder Strategy40分鐘
Practice Reviewing an Assignment30分鐘
4.7
104 個審閱Chevron Right

36%

通過此課程獲得實實在在的工作福利

20%

加薪或升職

來自高级企业战略的熱門評論

創建者 ASNov 11th 2017

Great Course and excellent insight about strategy approach for any business. Its has really given a full overview about business strategy approach.\n\nThanks for professors to design such module.

創建者 MMMay 26th 2016

Really advanced thinking in strategy, excellent work by Darden Business School. Particular appreciation for Prof. Jared D. Harris and Mike Lenox for their competency in the subject matter.

講師

Avatar

Michael Lenox

Senior Associate Dean and Chief Strategy Officer
Darden School of Business
Avatar

Jared Harris

Samuel L. Slover Research Chair in Business Administration
Darden School of Business

關於 弗吉尼亚大学

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

關於 商业战略 專項課程

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
商业战略

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