Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. Learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions. Apply these concepts in case studies of industry leaders JetBlue, Starbucks, Intel Corporate Venturing and Tata Motors.
課程信息
8,337
8,337您將學到的內容有
How to identify and evaluate opportunities to scale an organization
How to enter new markets and apply game theory to analyze, assess, and respond to competitors
How to assess the impact of a potential merger and acquisition and avoid common pitfalls of this type of growth
How to unlock the keys to innovation, from building an innovative capability to adding value from innovation to determining an innovation strategy
您將獲得的技能
Mergers And Acquisitions (M&A)innovation strategyStrategic ThinkingBusiness Strategygrowth strategy
教學大綱 - 您將從這門課程中學到什麼
週
1完成時間為 3 小時
Growth through Scaling
Strategic growth is intentional, proactive, and consistent with a company's purpose. Taking advantage of economies of scale--growing a business by doing more of what it's already doing--is a conceptually easy but operationally complex approach to business growth. In this module, you will learn the Scenario Planning tool to identify and evaluate opportunities to scale an organization. With this tool, you'll have an effective means to understand when and where to grow and how to get there. The Starbucks case provides an opportunity for you to practice this tool and apply key concepts.
13 個視頻 （總計 86 分鐘）, 5 個閱讀材料, 1 個測驗
13 個視頻
Why Grow?9分鐘
Strategy and Growth3分鐘
Growth Alternatives7分鐘
Growth Risks7分鐘
Growth through Scaling9分鐘
Scenario Planning5分鐘
Scenario Planning Step 15分鐘
Scenario Planning Steps 2 and 37分鐘
Scenario Planning Steps 4 and 56分鐘
Module Lessons2分鐘
Strategist's Toolkit: Scenario Planning7分鐘
Starbucks Case Debrief8分鐘
5 個閱讀材料
Course Overview10分鐘
Course Requirements10分鐘
Get to Know Your Classmates10分鐘
Using the Discussion Forums10分鐘
Starbucks Corporation25分鐘
1 個練習
Growth through Scaling40分鐘
週
2完成時間為 2 小時
Growth through Entry
Growth through entry--whether by offering new products in existing markets or offering the same products in new markets--doesn't happen in isolation. Multiple firms compete for these markets and so any discussion of growth through entry has to look at the impact of rivalry. In this module, you'll learn how to apply game theory to analyze, assess, and respond to competitors. With the payoff matrices tool, you'll be able to evaluate options and determine an effective position. The JetBlue vs. American Airlines case gives you an opportunity to apply this tool and deepen your understanding of how to identify potential rivals and determine an appropriate response.
9 個視頻 （總計 54 分鐘）, 1 個閱讀材料, 1 個測驗
9 個視頻
Using Game Theory to Understand Rivalry8分鐘
Using Game Theory to Understand Cooperation7分鐘
Identifying Potential Rivals8分鐘
Pre-entry Strategies5分鐘
Post-entry Strategies7分鐘
Module Lessons1分鐘
Strategist's Toolkit: Payoff Matrices2分鐘
JetBlue vs. American Airlines Case Debrief6分鐘
1 個閱讀材料
The Battle for Logan Airport: JetBlue versus American Airlines20分鐘
1 個練習
Growth through Entry40分鐘
週
3完成時間為 2 小時
Growth through Acquisition
Mergers and acquisitions (M&A) are common--but rarely successful--ways firms attempt to grow their business. In this module, we'll show you the pros and cons of M&A, suggest valid alternatives, and outline effective M&A strategies. Using the Acquisitions Analysis tool, you'll be able to assess the impact of a potential M&A and avoid common pitfalls of this type of growth. Through an analysis of the Tata Motors case, you'll have a chance to apply this tool to determine an effective growth strategy.
13 個視頻 （總計 74 分鐘）, 1 個閱讀材料, 1 個測驗
13 個視頻
Pros and Cons of Acquisitions5分鐘
Pitfalls of Growth Through Acquisition7分鐘
Why Firms Overpay for Acquisitions5分鐘
Alternatives to Acquisition7分鐘
Identifying Successful Acquisition Opportunities3分鐘
Acquisition Analysis5分鐘
Strategic Benefit: Value of the Target2分鐘
Avoiding Overpaying4分鐘
Acquisition Analysis: Opportunity Costs6分鐘
Module Lessons4分鐘
Strategist's Toolkit: Acquisition Analysis5分鐘
Tata Motors Case Debrief9分鐘
1 個閱讀材料
Tata Motors Limited: Ratan's Next Step15分鐘
1 個練習
Growth through Acquisition40分鐘
週
4完成時間為 5 小時
Growth through Innovation
Introducing new ideas, processes, and products that disrupt the market is another common growth strategy. In this module, we'll unlock the keys to innovation, from building an innovative capability to appropriating value from innovation to determining an innovation strategy. Using the Real Options Analysis tool, we'll show you how to grow through innovation and good practices for doing so. The Intel Corporate Venturing case provides an opportunity for you to practice this tool and apply course concepts to a real-world scenario.
12 個視頻 （總計 58 分鐘）, 2 個閱讀材料, 2 個測驗
12 個視頻
Innovation Strategies3分鐘
Developing an Innovative Capability6分鐘
Keys to Innovation3分鐘
Organizing for Innovation6分鐘
Appropriating Value from Innovations2分鐘
Intellectual Property Protection7分鐘
Complementary Assets4分鐘
Determining an Innovation Strategy5分鐘
Module Lessons1分鐘
Strategist's Toolkit: Real Options Analysis2分鐘
Intel Case Debrief7分鐘
2 個閱讀材料
Intel Corporate Venturing15分鐘
Assignment Overview15分鐘
1 個練習
Growth through Innovation40分鐘
4.7
53 個審閱67%
完成這些課程後已開始新的職業生涯
67%
通過此課程獲得實實在在的工作福利
熱門審閱
really interesting but also really difficult to finish the assignment. it would have been great to get a sample assignment just to get an idea of how it could look like
This is a solid strategy course where you'll learn about grown through scaling, new market entry, acquisition, innovation and performance excellence.
講師
Michael Lenox
Senior Associate Dean and Chief Strategy OfficerDarden School of Business
Jared Harris
Samuel L. Slover Research Chair in Business AdministrationDarden School of Business
關於 弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
關於 商业战略 專項課程
This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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