Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you will learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions.
提供方
商业战略 專項課程弗吉尼亚大学課程信息
40,539 次近期查看
學生職業成果
67%
完成這些課程後已開始新的職業生涯
57%
通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 3 門課程（共 5 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為11 小時
英語（English）
字幕：英語（English）, 韓語, 阿拉伯語（Arabic）
您將學到的內容有
How to identify and evaluate opportunities to scale an organization
How to enter new markets and apply game theory to analyze, assess, and respond to competitors
How to assess the impact of a potential merger and acquisition and avoid common pitfalls of this type of growth
How to unlock the keys to innovation, from building an innovative capability to adding value from innovation to determining an innovation strategy
您將獲得的技能
Mergers And Acquisitions (M&A)innovation strategyStrategic ThinkingBusiness Strategygrowth strategy
學生職業成果
67%
完成這些課程後已開始新的職業生涯
57%
通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 3 門課程（共 5 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為11 小時
英語（English）
字幕：英語（English）, 韓語, 阿拉伯語（Arabic）
提供方
弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 3 小時
Growth through Scaling
Strategic growth is intentional, proactive, and consistent with a company's purpose. Taking advantage of economies of scale--growing a business by doing more of what it's already doing--is a conceptually easy but operationally complex approach to business growth. In this module, you will learn the Scenario Planning tool to identify and evaluate opportunities to scale an organization. With this tool, you'll have an effective means to understand when and where to grow and how to get there.
完成時間為 3 小時
12 個視頻 （總計 78 分鐘）, 4 個閱讀材料, 1 個測驗
12 個視頻
Why Grow?9分鐘
Strategy and Growth3分鐘
Growth Alternatives7分鐘
Growth Risks7分鐘
Growth through Scaling9分鐘
Scenario Planning5分鐘
Scenario Planning Step 15分鐘
Scenario Planning Steps 2 and 37分鐘
Scenario Planning Steps 4 and 56分鐘
Module Lessons2分鐘
Strategist's Toolkit: Scenario Planning7分鐘
4 個閱讀材料
Course Overview10分鐘
Course Requirements10分鐘
Get to Know Your Classmates10分鐘
Using the Discussion Forums10分鐘
1 個練習
Growth through Scaling40分鐘
完成時間為 1 小時
Growth through Entry
Growth through entry--whether by offering new products in existing markets or offering the same products in new markets--doesn't happen in isolation. Multiple firms compete for these markets and so any discussion of growth through entry has to look at the impact of rivalry. In this module, you'll learn how to apply game theory to analyze, assess, and respond to competitors. With the payoff matrices tool, you'll be able to evaluate options and determine an effective position.
完成時間為 1 小時
8 個視頻 （總計 48 分鐘）
8 個視頻
Using Game Theory to Understand Rivalry8分鐘
Using Game Theory to Understand Cooperation7分鐘
Identifying Potential Rivals8分鐘
Pre-entry Strategies5分鐘
Post-entry Strategies7分鐘
Module Lessons1分鐘
Strategist's Toolkit: Payoff Matrices2分鐘
1 個練習
Growth through Entry40分鐘
完成時間為 2 小時
Growth through Acquisition
Mergers and acquisitions (M&A) are common--but rarely successful--ways firms attempt to grow their business. In this module, we'll show you the pros and cons of M&A, suggest valid alternatives, and outline effective M&A strategies. Using the Acquisitions Analysis tool, you'll be able to assess the impact of a potential M&A and avoid common pitfalls of this type of growth.
完成時間為 2 小時
12 個視頻 （總計 65 分鐘）
12 個視頻
Pros and Cons of Acquisitions5分鐘
Pitfalls of Growth Through Acquisition7分鐘
Why Firms Overpay for Acquisitions5分鐘
Alternatives to Acquisition7分鐘
Identifying Successful Acquisition Opportunities3分鐘
Acquisition Analysis5分鐘
Strategic Benefit: Value of the Target2分鐘
Avoiding Overpaying4分鐘
Acquisition Analysis: Opportunity Costs6分鐘
Module Lessons4分鐘
Strategist's Toolkit: Acquisition Analysis5分鐘
1 個練習
Growth through Acquisition40分鐘
完成時間為 5 小時
Growth through Innovation
Introducing new ideas, processes, and products that disrupt the market is another common growth strategy. In this module, we'll unlock the keys to innovation, from building an innovative capability to appropriating value from innovation to determining an innovation strategy. Using the Real Options Analysis tool, we'll show you how to grow through innovation and good practices for doing so. The Intel Corporate Venturing case provides an opportunity for you to practice this tool and apply course concepts to a real-world scenario.
完成時間為 5 小時
11 個視頻 （總計 51 分鐘）, 1 個閱讀材料, 2 個測驗
11 個視頻
Innovation Strategies3分鐘
Developing an Innovative Capability6分鐘
Keys to Innovation3分鐘
Organizing for Innovation6分鐘
Appropriating Value from Innovations2分鐘
Intellectual Property Protection7分鐘
Complementary Assets4分鐘
Determining an Innovation Strategy5分鐘
Module Lessons1分鐘
Strategist's Toolkit: Real Options Analysis2分鐘
1 個閱讀材料
Assignment Overview15分鐘
1 個練習
Growth through Innovation40分鐘
審閱
來自企业成长战略的熱門評論
由 DD 提供2020年4月21日
Essential Business Concepts and Growth Strategies provides an enhanced vision for the learners to look for a strategic growth opportunity of any firm in the competitive and non-competitive market.
由 SP 提供2017年7月29日
really interesting but also really difficult to finish the assignment. it would have been great to get a sample assignment just to get an idea of how it could look like
由 PP 提供2020年7月12日
It was pleasure and helpful to know the strategies of the business world. Anew picture all together for the students like us which will be helpful to gain knowledge.
由 KB 提供2020年6月11日
Gave a brief understanding about the ways to grow for a business and the frameworks associated with them. Also, the peer reviewed assignments are very nice.
關於 商业战略 專項課程
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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- 课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
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您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
如果订阅，您可以获得 7 天免费试听，在此期间，您可以取消课程，无需支付任何罚金。在此之后，我们不会退款，但您可以随时取消订阅。请阅读我们完整的退款政策。
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完成课程后，我会获得大学学分吗？
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