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學生對 弗吉尼亚大学 提供的 Digital Product Management: Modern Fundamentals 的評價和反饋

4.7
1,204 個評分
360 條評論

課程概述

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

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LK

Jun 25, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

NK

Dec 24, 2018

This course covers all the necessary and much required fundamentals about the product management. The course structure is very well balanced and covers all the aspects of product management. Thanks

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276 - Digital Product Management: Modern Fundamentals 的 300 個評論(共 359 個)

創建者 Alexey P

Jan 17, 2018

The great course!

創建者 Marios S M

Nov 13, 2019

Excellent course

創建者 Urmila S

Dec 12, 2017

Awesome Training

創建者 Tarun K

Aug 25, 2019

Great Learning

創建者 Aamina R

Jul 29, 2019

really like

創建者 Christopher J

Oct 11, 2017

Well done

創建者 Ibrahem A M A

Feb 28, 2019

Awesome!

創建者 Jayme C

Jan 28, 2019

Amazing

創建者 Alexander S

Jan 26, 2019

thank u

創建者 Irina E

Dec 31, 2017

Love it

創建者 MASOOTH A

Nov 24, 2019

good

創建者 용재 조

Aug 02, 2017

Good

創建者 Idris O A

Feb 06, 2020

V

創建者 Shivani C

Jun 04, 2019

Pros: It is great course to take before starting out your journey as product managers. It touches upon all most all important topics and terminologies used by PMs. I personally can feel the difference between how I articulate my problem now having taken this course vs how I used to do it earlier. Alex is a great professor and speaks in a manner that is easy to understand and comprehend for every learer type. Cons: Some topics i think deserves more attention, like actinable analytics. Eventhough I work for an analytics solution firm, I found it hard and little bit confusing. The matter may either need restructuring or more content to understand the what, why and how.

All in all it was great course, I look forward to taking more such courses on Coursera.

創建者 Christoph G

May 19, 2019

Great course with a lot of fresh ideas and smart approaches. 2 areas to improve from my personal point of view:

1)Pay some more attention to Week 2's structure of the content. W2 was PACKED with too many approaches and ideas (design thinking, agile, HOOK, Lean Startup, prototyping and more) which became a bit messy. More structure hear would have helped.

2) Make Quizzed more relevant by letting us students USE the tools we just learned. For example we answere what a BMC is good for, but we did not fill out one in any quiz although this would have been possible with one of the example companies included.

創建者 Ryan M

Nov 25, 2019

Very useful if you're new to the game or transferring from a technical background into product management and need a place to start to put everything into perspective while picking up areas to focus on for new skills growth. The only gaps I see are in the area of consulting. Maybe brining in a new section or chat outlining product management from a consulting firm that provides consulting services perspective would be a great addition. (i.e. how to determine successful alignment with a clients processes or things to consider when attempting to plug consultants into product management lifecycles)

創建者 Sergey L

Sep 22, 2019

The course gives a great fundamental vision to the field of Product Management. I, personally, got the abstract vision what kind of information I should seek for. A small disadvantage to me as international non-English speaking student is quite little amount of examples. If there would be more specific and visual examples, it would be much more easier to understand and expand the vision of the PM profession.

Despite that minor minus, the course is well structured and gives the major fundamental view to the topic, thanks to Alex.

創建者 Ralitsa

Jan 03, 2020

The course is a nice blend of theory and practical examples and what I loved about it was the shared view and experience of experts who work for some of the major corporations where all said is actually a way of work. What I assume could be improved is related to the logical sequance of the contect since I feel that there was a lot of valuable information, but I somehow have it messy in my head and I need to go back to some of the videos to recall. Thank you, all in all, I enjoyed it very much! ;)

創建者 Michael K

Feb 02, 2020

The content of the course is really exceptionally good. The methods are explained fantastically and even experienced product managers really learn a lot here. For all those who have a lot of experience in dealing with agility, there is a lot of room for reflection, especially when dividing PM and PO. In the test questions, some answers unfortunately do not belong to the questions.

創建者 Andy M

Oct 18, 2019

Good course, with a great grounding with - as advertised - the 'fundamentals' of product management. It would be nice, as others said, to have more hands-on examples or applications given, but if you are able to translate the concepts and learnings into your daily work, then it's well worthwhile.

創建者 Kanwar.d S

Jun 04, 2019

This course was super helpful and I learned a lot of new techniques for new product development and adding features to existing products from a product manager's perspective. I will be trying to apply these in my job incrementally and I hope to achieve a lot of value out of these.

創建者 Piyush M

Jan 09, 2020

Good overview of subject matter. Provides sufficient coverage to get started for deep dives. Content is well organized, although week 4 is stretched thin, trying to cover too many topics. Students will also benefit from detailed discussions of selected PM tools.

創建者 Anindita M P

Jun 10, 2019

Could have been much better if the contents were organized in a more structured way. It was great to know a lot of thing for a product manager. but a Structured diagrams sometimes acts like a memory refresher to implement these into real life

創建者 Jonathan T

Jan 08, 2019

It would be great to see more interactivity in some way to allow the learner a chance to apply the content learned before moving on. The course was great and included tons of great info and resources that I intend to reflect back on.

創建者 Harshal S

Feb 04, 2019

This course will provide you the skeleton for setting up your product team and their cross-functional interaction. Enough corroboration of business models and frameworks by industry professionals who are trusting those methods.