課程信息
4.8
515 個評分
99 個審閱

第 5 門課程(共 7 門)

開始攻讀學位

嘗試觀看 Master of Business Administration (iMBA) 學位的課程視頻、閱讀課程以及完成自主學習作業

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為18 小時

建議:4 weeks of study, 4-6 hours/week...

英語(English)

字幕:英語(English), 韓語

您將獲得的技能

Strategic ManagementBusiness ModelStrategic ThinkingBusiness Strategy

第 5 門課程(共 7 門)

開始攻讀學位

嘗試觀看 Master of Business Administration (iMBA) 學位的課程視頻、閱讀課程以及完成自主學習作業

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為18 小時

建議:4 weeks of study, 4-6 hours/week...

英語(English)

字幕:英語(English), 韓語

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course....
1 個視頻 (總計 9 分鐘), 6 個閱讀材料, 1 個測驗
1 個視頻
6 個閱讀材料
Syllabus20分鐘
About the Discussion Forums10分鐘
Glossary10分鐘
Description of Organizations and Brands10分鐘
Updating Your Profile10分鐘
Social Media10分鐘
1 個練習
Orientation Quiz10分鐘
完成時間為 4 小時

Module 1: Leading Strategically

The Leading Strategically module will lay the foundation of business strategy course. You will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy. ...
12 個視頻 (總計 73 分鐘), 4 個閱讀材料, 2 個測驗
12 個視頻
1-1.1: Mission, Vision & Values8分鐘
Executive Expert Introductions5分鐘
Executive Expertise: Mission and Values6分鐘
1-2.1: Introduction to Business Models5分鐘
1-2.2: The V.A.R.S. Framework, Part 16分鐘
1-2.3: The V.A.R.S. Framework, Part 210分鐘
Executive Expertise: Business Models7分鐘
1-3.1: Coherence, Fit and SWOT7分鐘
Case Introduction – Uber7分鐘
Uber Case Study Summary5分鐘
Like this course? Learn more with the iMBA! (optional)1分鐘
4 個閱讀材料
Module 1 Overview10分鐘
Module 1 Readings10分鐘
Instructions for Case Study Analysis – Uber10分鐘
Module 1 Discussions10分鐘
1 個練習
Module 1 Quiz10分鐘
2
完成時間為 4 小時

Module 2: External Analysis

The Environmental Analysis module will focus on a key aspect of business strategy – analyzing and understanding the external environment of a firm. You will learn about the macro-environment of firms and the PESTEL framework for macro-environmental analysis. You will also learn about firms’ industry environment and understand how to predict industry profitability by using the 5-forces framework....
9 個視頻 (總計 83 分鐘), 4 個閱讀材料, 2 個測驗
9 個視頻
2-1.1 The PESTEL Framework9分鐘
Executive Expertise: The External Environment5分鐘
2-2.1 Structure, Conduct and Performance16分鐘
2-2.2 Introducing the 5 Forces Framework16分鐘
2-2.3 Applying the 5 Forces Framework5分鐘
2-3.1 Dynamic Industry Analysis12分鐘
Case Introduction – The Soft Drink Industry8分鐘
The Soft Drink Industry Case Study Summary4分鐘
4 個閱讀材料
Module 2 Overview10分鐘
Module 2 Readings10分鐘
Instructions for Case Study Analysis – The Soft Drink Industry10分鐘
Module 2 Discussions10分鐘
1 個練習
Module 2 Quiz10分鐘
3
完成時間為 4 小時

Module 3: Internal Analysis and Competitive Advantage

The module on Internal Analysis and Competitive Advantage will provide an in-depth understanding of the origins of unique company strengths and how they can produce a competitive advantage. You will learn about the origins and consequences of fundamental internal differences among firms using the analytical viewpoints of activities, resources, and capabilities. You will be introduced to the strategic tools of value chains, value networks, and the V-R-I framework to help you analyze the implications of these within-firm differences for (sustained) competitive advantage....
8 個視頻 (總計 64 分鐘), 4 個閱讀材料, 2 個測驗
8 個視頻
3-1.1 Competitive Advantage & Firm Performance9分鐘
3-2.1 Activities of the Firm11分鐘
3-2.2 Resources and Capabilities10分鐘
3-3.1 Sustained Competitive Advantage10分鐘
Executive Expertise: Competitive Advantage7分鐘
Case Introduction – Starbucks Corporation7分鐘
Starbucks Case Study Summary2分鐘
4 個閱讀材料
Module 3 Overview10分鐘
Module 3 Readings10分鐘
Instructions for Case Study Analysis – Starbucks10分鐘
Module 3 Discussions10分鐘
1 個練習
Module 3 Quiz10分鐘
4
完成時間為 4 小時

Module 4: Strategic Positioning and Strategic Renewal

The Strategic Positioning and Strategic Renewal module brings together the internal and external aspects of strategic analysis to formulate an overall strategy for the firm. You will learn about the two main “generic strategies” that businesses can pursue, which can be complemented by broad or narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm's strategy must be adapted to strategically renew its positioning....
9 個視頻 (總計 62 分鐘), 4 個閱讀材料, 2 個測驗
9 個視頻
4-1.1 Generic Business Strategies12分鐘
Executive Expertise: Strategic Positioning8分鐘
4-2.1 Dual Strategies9分鐘
4-3.1 Strategic Renewal8分鐘
Executive Expertise: Strategic Renewal9分鐘
Case Introduction – Lego Group4分鐘
Lego Case Study Summary2分鐘
Course Conclusion2分鐘
4 個閱讀材料
Module 4 Overview10分鐘
Module 4 Readings10分鐘
Instructions for Case Study Analysis – Lego10分鐘
Module 4 Discussions10分鐘
1 個練習
Module 4 Quiz10分鐘
4.8
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通過此課程獲得實實在在的工作福利

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創建者 HLAug 26th 2018

I am really honored to review this course. The course and the Professor was really having a high practical approach. 4th Module was little bit confusion although it was a great time doing the course.

創建者 TWAug 11th 2016

I really enjoyed the case studies in this course and the education on various frameworks felt like I could immediately use the material in real world scenarios. Highly recommended course materials.

講師

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Deepak Somaya

Professor of Business Administration
University of Illinois, Urbana-Champaign College of Business Department of Business Administration

領先獲取學位

此 課程 隸屬於 伊利诺伊大学香槟分校 提供的 100% 在線 Master of Business Administration (iMBA)。立即開始學習開放課程或專項課程,觀看 iMBA 教師的課程並完成自主學習作業。 完成每門課程後,您將獲得一個證書,您可以添加到 LinkedIn 和簡歷中。 如果申請並被錄取參加全部課程,您的課程將計入您的學位學習進程。

關於 伊利诺伊大学香槟分校

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

關於 战略领导与管理 專項課程

Enhance leadership and business skills for immediate impact. Practice everyday leadership, manage people, learn and apply concepts and techniques to effectively manage organizations through organizational design, and formulate and implement strategy. Through the courses in this specialization, you will learn the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop strategies. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage – including how to manage people and organizations, analyze the competition, and develop strategies both within a business and across a portfolio of businesses. The capstone is a strategic leadership and management plan where you’ll apply what you will learn to an actual business situation with participation by one or more focal companies. The deliverable will be designed to create value from the perspective of potential employers while achieving pedagogical and experiential goals for learners. This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here and how your Coursera work can be leveraged if accepted into the program. You can also start with for-credit courses within the Illinois iMBA degree program....
战略领导与管理

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