In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand economic value creation and value appropriation, and learn the tools to analyze both competition and cooperation from a corporate level perspective, (e.g., through vertical integration, diversification, and geographic scope decisions).
You will:
• Understand how corporations create, capture, and sustain competitive advantage.
• Analyze business situations and create a coherent corporate strategy.
• Understand the fit between corporate strategy and organization structure to improve economic performance.
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
課程信息
16,229
16,229您將獲得的技能
Strategic ManagementCorporate Social ResponsibilityBusiness StrategyCorporate Governance
教學大綱 - 您將從這門課程中學到什麼
週
1完成時間為 1 小時
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
1 個視頻 （總計 2 分鐘）, 6 個閱讀材料, 1 個測驗
1 個視頻
6 個閱讀材料
Syllabus10分鐘
About the Discussion Forums10分鐘
Glossary10分鐘
Description of Organizations and Brands10分鐘
Updating Your Profile10分鐘
Social Media10分鐘
1 個練習
Orientation Quiz16分鐘
完成時間為 5 小時
Module 1: Vertical Integration and Diversification
This module focuses on corporate strategy with particular emphasis on vertical integration and diversification. It seeks to explain when vertical integration and diversification can create a competitive advantage.
7 個視頻 （總計 88 分鐘）, 3 個閱讀材料, 4 個測驗
7 個視頻
1-1.2: Backward and Forward Integration14分鐘
1-1.3: Benefits and Costs of Integration13分鐘
1-2.1: Diversification and Economic Value14分鐘
1-2.2: Corporate Portfolio11分鐘
1-2.3: Acquisition Process15分鐘
Like this course? Learn more with the iMBA! (optional)1分鐘
3 個閱讀材料
Module 1 Overview10分鐘
Module 1 Readings10分鐘
MIT Case 1 - Resolute Marine Energy10分鐘
3 個練習
Lesson 1-1 Practice Quiz6分鐘
Lesson 1-2 Practice Quiz6分鐘
Module 1 Graded Quiz20分鐘
週
2完成時間為 4 小時
Module 2: Global Strategy
This module focuses on corporate strategy with particular emphasis on global strategy and competing around the world. It seeks to explain why multinational enterprises adopt different global strategies.
4 個視頻 （總計 27 分鐘）, 3 個閱讀材料, 4 個測驗
4 個視頻
2-1.2: The Modes of Foreign Market Entry7分鐘
2-2.1: The Four Types of Global Strategy7分鐘
2-2.2: The Diamond Model of National Competitive Advantage7分鐘
3 個閱讀材料
Module 2 Overview10分鐘
Module 2 Readings10分鐘
MIT Case 2 - CX Technology10分鐘
3 個練習
Lesson 2-1 Practice Quiz6分鐘
Lesson 2-2 Practice Quiz6分鐘
Module 2 Graded Quiz20分鐘
週
3完成時間為 4 小時
Module 3: Strategy and Structure
This module focuses on the fit between corporate strategy and organizational structure with particular emphasis on diversification strategy and multidivisional structure. It seeks to explain why we observe patterns in the matching of corporate-level strategy and organizational structure.
5 個視頻 （總計 42 分鐘）, 3 個閱讀材料, 4 個測驗
5 個視頻
3-1.2: Functional Structure7分鐘
3-1.3: Multidivisional Structure7分鐘
3-2.1: Matching Corporate Level Strategy and Organizational Structure10分鐘
3-2.2: Matrix Structure8分鐘
3 個閱讀材料
Module 3 Overview10分鐘
Module 3 Readings10分鐘
MIT Case 3 - CEMEX10分鐘
3 個練習
Lesson 3-1 Practice Quiz6分鐘
Lesson 3-2 Practice Quiz6分鐘
Module 3 Graded Quiz20分鐘
週
4完成時間為 4 小時
Module 4: Corporate Governance
This module focuses first on the characteristics of public firms. Second, it considers stakeholder impact analysis and corporate social responsibility. Third, it emphasizes corporate governance and the mitigation of agency problems.
3 個視頻 （總計 38 分鐘）, 3 個閱讀材料, 3 個測驗
3 個視頻
4-1.2: Corporate Social Responsibility13分鐘
4-1.3: Mechanisms of Corporate Governance13分鐘
3 個閱讀材料
Module 4 Overview10分鐘
Module 4 Readings10分鐘
MIT Case 4 - BP10分鐘
2 個練習
Lesson 4-1 Practice Quiz6分鐘
Module 4 Graded Quiz20分鐘
4.5
45 個審閱熱門審閱
Brilliant course, really well structured and presented. I particularly enjoyed the different videos which clearly give a more practical approach to the concepts taught during the course.
Very insightful, well packaged and presented course by all standard. All the topics will move you to continually read over and over again. Practically oriented.
講師
Joe Mahoney
Professor of Business AdministrationUniversity of Illinois, Urbana-Champaign College of Business Department of Business Administration
立即開始攻讀碩士學位
此 課程 隸屬於 伊利诺伊大学香槟分校 提供的 100% 在線 Master of Business Administration (iMBA)。如果您被錄取參加全部課程，您的課程將計入您的學位學習進程。
關於 伊利诺伊大学香槟分校
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
關於 战略领导与管理 專項課程
Enhance leadership and business skills for immediate impact. Practice everyday leadership, manage people, learn and apply concepts and techniques to effectively manage organizations through organizational design, and formulate and implement strategy.
Through the courses in this specialization, you will learn the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop strategies. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage – including how to manage people and organizations, analyze the competition, and develop strategies both within a business and across a portfolio of businesses.
The capstone is a strategic leadership and management plan where you’ll apply what you will learn to an actual business situation with participation by one or more focal companies. The deliverable will be designed to create value from the perspective of potential employers while achieving pedagogical and experiential goals for learners.
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here and how your Coursera work can be leveraged if accepted into the program. You can also start with for-credit courses within the Illinois iMBA degree program.
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