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Module 2 Overview Lecture

Course video 14 of 39

The Environmental Analysis module will focus on a key aspect of business strategy – analyzing and understanding the external environment of a firm. You will learn about the macro-environment of firms and the PESTEL framework for macro-environmental analysis. You will also learn about firms’ industry environment and understand how to predict industry profitability by using the 5-forces framework.

伊利诺伊大学香槟分校
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課程 5(共 7 門,战略领导与管理 專項課程

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