Emory University

Meaningful Marketing Insights

This course is part of Foundations of Marketing Analytics Specialization

Taught in English

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David Schweidel

Instructor: David Schweidel

33,110 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.3

(276 reviews)

|

91%

Intermediate level
Some related experience required
10 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

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Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.3

(276 reviews)

|

91%

Intermediate level
Some related experience required
10 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Foundations of Marketing Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
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There are 5 modules in this course

In this module, students will be introduced to the instructor, Dr. David Schweidel and get and overview of the course.

What's included

1 video2 readings1 discussion prompt

Modules 2 and 3 focus on identifying appropriate descriptive statistics (measures of central tendency and dispersion) for different types of data, as well as recoding data using reference commands to prepare it for analysis. Additionally, you will manipulate and summarize data using pivot tables in Excel, produce visualizations that are appropriate based on the type of data being analyzed, and interpret statistics and visualizations to draw conclusions to address relevant marketing questions.

What's included

4 videos3 readings1 quiz1 discussion prompt

Modules 2 and 3 focus on identifying appropriate descriptive statistics (measures of central tendency and dispersion) for different types of data, as well as recoding data using reference commands to prepare it for analysis. Additionally, you will manipulate and summarize data using pivot tables in Excel, produce visualizations that are appropriate based on the type of data being analyzed, and interpret statistics and visualizations to draw conclusions to address relevant marketing questions.

What's included

5 videos3 readings1 quiz1 discussion prompt

In this module, you will be asked to determine the appropriate type of regression for different types of marketing data and will perform regression analysis to assess the impact of marketing actions on outcomes of interest, such as sales, traffic, and brand choices. You will also be asked to interpret regression output to understand overall model performance and importance of different predictors, as well as make predictions using the appropriate regression model.

What's included

4 videos2 readings1 quiz1 discussion prompt

This final module will connect the results of regression analysis to marketing decisions. You will learn to build tools that allow users to evaluate outcomes based on different marketing decisions, as well as characterize the extent of uncertainty in outcomes based on the selected marketing decisions.

What's included

2 videos3 readings1 quiz1 peer review1 discussion prompt

Instructor

Instructor ratings
4.5 (35 ratings)
David Schweidel
Emory University
6 Courses61,688 learners

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Recommended if you're interested in Marketing

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4.3

276 reviews

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MM
5

Reviewed on Nov 11, 2017

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5

Reviewed on Nov 16, 2023

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Reviewed on Jun 8, 2020

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