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返回到 Meaningful Marketing Insights

Meaningful Marketing Insights, 艾莫利大学

122 個評分
25 個審閱


With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The included exercises are conducted using Microsoft Excel, ensuring that learners will have the tools they need to extract information from the data available to them. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices). To successfully complete the assignments in this course, you will require Microsoft Excel. If you do not have Excel, you can download a free 30-day trial here:


創建者 HK

Jan 03, 2017

Excellent course! Very hands on with right level of theory and application. Prof. Schweidel is obviously an expert in this field.

創建者 JD

Aug 29, 2017

This course went in depth into some excel functions used for analyzing sales and marketing data, really thought it was useful.


23 個審閱

創建者 David Wilson

Nov 01, 2018

Really enjoyed the class. I like that the examples and data files were on topics that someone in marketing might use in their daily work.

Only suggestion would be to update the readings, Most of them were at least two years old.

創建者 Arjun Singh

Oct 19, 2018

an excellent start to marketing analytics

創建者 Monique Sherrett

Aug 21, 2018

Helpful, practical assignments and tutorials.

創建者 Mahdi Tushar Chowdhury

Jul 13, 2018

love this course

創建者 Sejan Rahman Chowdhury

Jul 12, 2018

I love this course.

創建者 Christian Kern

May 25, 2018

There's barely enough content or involvement, here, to qualify this as a course. The video lessons drill in on incredibly simple concepts while breezing right over complex terms, formulas, and practical knowledge which is then tested. There are very few reference documents. There are no ways to cross-reference our methodology/problem solving in excel.

To top it all off, the 'teacher' and assistants are completely non-existent. Any questions posed in the last 3-4 years have gone completely unanswered.

To say I'm disappointed is an understatement.

創建者 Melanie Mancía

Nov 12, 2017

The last 2 video lectures: Customer Valuation Excel Demonstration and Inventory Management Excel Demonstrationm were very well explained and taught me something new and useful.

創建者 Steve Yoon

Sep 05, 2017

I wish solutions for probabilities related questions were very detailed, for people who are still learning statistics, or forgot.

創建者 Juliana DeMarici

Aug 29, 2017

This course went in depth into some excel functions used for analyzing sales and marketing data, really thought it was useful.

創建者 Elena Wood

Aug 23, 2017

This course provided practical hands-on approach to understanding basics of marketing forecasting.