課程信息

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中級
完成時間大約為13 小時
英語(English)
字幕:英語(English)

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SalesMarketingDigital MarketingEntrepreneurship
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
中級
完成時間大約為13 小時
英語(English)
字幕:英語(English)

提供方

EIT 数字  徽標

EIT 数字

教學大綱 - 您將從這門課程中學到什麼

內容評分Thumbs Up94%(1,418 個評分)Info
1

1

完成時間為 26 分鐘

"As if" this was a starting point

完成時間為 26 分鐘
2 個閱讀材料
2 個閱讀材料
And don't click here either10分鐘
Not even here10分鐘
2 個練習
Let's start with your Opinion4分鐘
Maybe you already knew2分鐘
完成時間為 3 小時

Sales – From cold calling to Facebook and Alibaba

完成時間為 3 小時
7 個視頻 (總計 45 分鐘)
7 個視頻
My best friend is a contact6分鐘
Freezing Cold Calling13分鐘
E-mailing is never e-mailing4分鐘
But Social is Media4分鐘
B2B vs B2C: Relations6分鐘
Closing the deal3分鐘
1 個練習
Framing this module6分鐘
2

2

完成時間為 3 小時

Who are these customers and what do they actually want? Analysis – Customer insights and analytics

完成時間為 3 小時
4 個視頻 (總計 24 分鐘)
4 個視頻
1000 miles in their shoes5分鐘
Context matters6分鐘
When fun becomes pain...9分鐘
1 個練習
Useful acronyms and so forth6分鐘
3

3

完成時間為 3 小時

It is better to Skate to where the puck is going: Segmentation & positioning

完成時間為 3 小時
5 個視頻 (總計 25 分鐘), 3 個閱讀材料, 2 個測驗
5 個視頻
Who's old and who's new here actually?4分鐘
Finding your own way of segmentation6分鐘
But if segmentation does not work?4分鐘
Don´t tell me a story about storys and branding6分鐘
3 個閱讀材料
Digging deeper into Segmentation principles with the help of Facebook10分鐘
Segmentation in future: As if Facebook and Google joined forces10分鐘
Really good storytelling10分鐘
1 個練習
Did I get The Segmentation and Positioning-Module?6分鐘
4

4

完成時間為 3 小時

Instead of the great plan that never will be executed: Experimental marketing and Pivoting techniques

完成時間為 3 小時
5 個視頻 (總計 25 分鐘)
5 個視頻
The reason5分鐘
And in Practice?4分鐘
When we stumble5分鐘
The Digital Feedback-loop5分鐘
The core of it4分鐘
1 個練習
Self-testing the test-module6分鐘

審閱

來自MARKETING STRATEGY FOR ENTREPRENEURS的熱門評論

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關於 Value Creation Through Innovation 專項課程

This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization....
Value Creation Through Innovation

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