課程信息
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中級

完成時間大約為11 小時

英語(English)

字幕:英語(English)

您將獲得的技能

SalesMarketingDigital MarketingEntrepreneurship

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為11 小時

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 26 分鐘

"As if" this was a starting point

2 個閱讀材料, 2 個測驗
2 個閱讀材料
And don't click here either10分鐘
Not even here10分鐘
2 個練習
Let's start with your Opinion4分鐘
Maybe you already knew2分鐘
完成時間為 3 小時

Sales – From cold calling to Facebook and Alibaba

7 個視頻 (總計 45 分鐘), 2 個測驗
7 個視頻
My best friend is a contact6分鐘
Freezing Cold Calling13分鐘
E-mailing is never e-mailing4分鐘
But Social is Media4分鐘
B2B vs B2C: Relations6分鐘
Closing the deal3分鐘
1 個練習
Framing this module6分鐘
2
完成時間為 3 小時

Who are these customers and what do they actually want? Analysis – Customer insights and analytics

4 個視頻 (總計 24 分鐘), 2 個測驗
4 個視頻
1000 miles in their shoes5分鐘
Context matters6分鐘
When fun becomes pain...9分鐘
1 個練習
Useful acronyms and so forth6分鐘
3
完成時間為 3 小時

It is better to Skate to where the puck is going: Segmentation & positioning

5 個視頻 (總計 25 分鐘), 3 個閱讀材料, 2 個測驗
5 個視頻
Who's old and who's new here actually?4分鐘
Finding your own way of segmentation6分鐘
But if segmentation does not work?4分鐘
Don´t tell me a story about storys and branding6分鐘
3 個閱讀材料
Digging deeper into Segmentation principles with the help of Facebook10分鐘
Segmentation in future: As if Facebook and Google joined forces10分鐘
Really good storytelling10分鐘
1 個練習
Did I get The Segmentation and Positioning-Module?6分鐘
4
完成時間為 3 小時

Instead of the great plan that never will be executed: Experimental marketing and Pivoting techniques

5 個視頻 (總計 25 分鐘), 2 個測驗
5 個視頻
The reason5分鐘
And in Practice?4分鐘
When we stumble5分鐘
The Digital Feedback-loop5分鐘
The core of it4分鐘
1 個練習
Self-testing the test-module6分鐘
4.3
24 個審閱Chevron Right

來自Marketing Strategy for Entrepreneurs的熱門評論

創建者 OOAug 14th 2017

Marketing Strategy for Entrepreneurs is a course that also gives an insight into Digital marketing. I would recommend for any one going into any kind of selling.

創建者 AAMar 28th 2018

more than perfect for me ,and the value added countless

講師

Avatar

Henrik Blomgren

Dr. Ass. Prof.
INDEK, Department of Industrial Economics and Management Division of Industrial Marketing and Entrepreneurship Royal Institute of Technology

關於 EIT 数字

EIT Digital is a pan-European organization whose mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future. EIT Digital provides online and blended Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 leading technical universities around Europe. The universities deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master and Doctorate programmes, and for professionals as a way to update their knowledge. EIT Digital offers an online programme in 'Internet of Things through Embedded Systems'. Achieving all certificates of the online courses and the specialization provides an opportunity to enroll in the on campus program and get a double degree. Please visit https://www.eitdigital.eu/eit-digital-academy/ ...

關於 Value Creation Through Innovation 專項課程

This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization....
Value Creation Through Innovation

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