Marketing Strategy 專項課程

於 Sep 20 開始

Marketing Strategy 專項課程

Develop Your Marketing Strategy。 Learn the fundamentals of market research, positioning, the marketing mix and campaign planning.

本專項課程介紹

Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start? Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan. In the final capstone project you will develop a Marketing Plan for a product or service.

製作方:

courses
5 courses

按照建議的順序或選擇您自己的順序。

projects
項目

旨在幫助您實踐和應用所學到的技能。

certificates
證書

在您的簡歷和領英中展示您的新技能。

課程
Beginner Specialization.
No prior experience required.
  1. 第 1 門課程

    Market Research and Consumer Behavior

    課程學習時間
    4 weeks of study, 1-2 hours/week
    字幕
    English, Spanish

    課程概述

    Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techn
  2. 第 2 門課程

    Positioning: What you need for a successful Marketing Strategy

    課程學習時間
    4 weeks of study, 1-2 hours/week
    字幕
    English

    課程概述

    Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or seg
  3. 第 3 門課程

    Marketing Mix Fundamentals

    字幕
    English

    課程概述

    Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Plac
  4. 第 4 門課程

    The Marketing Plan

    課程學習時間
    4 weeks of study, 4-7 hours/week
    字幕
    English

    課程概述

    Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you wi
  5. 第 5 門課程

    Marketing Strategy Capstone Project

    計劃開課班次:Nov 12
    字幕
    English

    畢業項目介紹

    The Capstone Project will require you to take the knowledge you’ve acquired throughout this specialization and put it into practice. Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketin

製作方

  • IE Business School

    IE Business School - a global leader

    IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.

  • Ignacio Gafo

    Ignacio Gafo

    Professor
  • Ramon Diaz-Bernardo

    Ramon Diaz-Bernardo

    Associate Professor
  • Maria Teresa Aranzabal

    Maria Teresa Aranzabal

    Professor
  • Shameek Sinha

    Shameek Sinha

    Professor
  • Fernando Cortiñas

    Fernando Cortiñas

    Professor

FAQs