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學生對 伊利诺伊大学香槟分校 提供的 Digital Media and Marketing Strategies 的評價和反饋

4.6
2,818 個評分

課程概述

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

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JJ

2020年8月30日

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

DR

2022年7月4日

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

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601 - Digital Media and Marketing Strategies 的 625 個評論(共 670 個)

創建者 kit f

2021年6月29日

I have learned a lot from this course plus the resources are really great!

創建者 Frelga Y

2022年4月2日

V​ery insightful and help me to know more about digital marketing clearly

創建者 Cempaka R

2021年4月19日

this course is amazing, i've learned a new things about digital marketing

創建者 Khorosh N

2021年6月25日

interesting course: allows you to systematize knowledge on this issue

創建者 Fayia F

2022年8月8日

This course is so much informative and very much learning friendly.

創建者 Santiago M C

2021年11月22日

A very structured and practical way to learn about the topic.

創建者 Genius

2022年6月13日

I really Love this course, The teacher is also amazing...

創建者 Phero V

2021年9月22日

Great course. It's amazing to learn about Website KPIS

創建者 Akansha K

2020年4月11日

Great course! The assignments were thought-provoking.

創建者 Wendy J

2019年9月29日

Great course, outstanding content, amazing professor!

創建者 Elizabeth N M

2020年9月30日

I have learnt some very good digital marketing tips.

創建者 Charles

2017年2月17日

So much information in this course. It's been great!

創建者 Michael L

2021年7月3日

Challenging courses, Thank you for the explanation.

創建者 S S J R

2020年4月21日

The course was very effective and extremely useful.

創建者 Maria J G d C

2021年8月7日

Just awesome. Great professor. Thank you so much.

創建者 Carolyn G

2022年3月25日

Very informative class with useful assignments.

創建者 AMIN G

2021年4月23日

after course i couldnt receive my certification

創建者 JAMEELA A I M

2022年7月19日

Practical knowledge learned from this course.

創建者 Ajayi M D

2022年6月20日

The course was good and educative. thank you

創建者 Warawut G

2022年4月5日

Thank you for The Digital Marketing course.

創建者 Md. M H

2021年10月2日

One of the best courses of marketing.

創建者 Chinnala v k

2021年3月27日

very good course , easy to understand

創建者 Kwai Y L

2022年3月11日

Compreshensive and practical course.

創建者 RUKHSANA G G

2020年8月4日

Excellent course and instructor.

創建者 María d l Á Á P

2021年10月4日

Great content and evaluations!