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學生對 伊利诺伊大学香槟分校 提供的 Digital Media and Marketing Strategies 的評價和反饋

2,816 個評分


The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at




I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices



The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.


576 - Digital Media and Marketing Strategies 的 600 個評論(共 670 個)

創建者 John M


This was a great course and works hard to give students every opportunity to succeed! Thank you Professor Clifton and Coursera!

創建者 Karen D N G


I really like it since this was very helpful to lean all the general basis of Digital Marketing and the strategies to follow.

創建者 Arturo L B


The course is a comprehensive refresher on Digital Marketing. It also provides a plethora of references for further learning.

創建者 Azhar A R


Very informative, easy to apply, a lot of additional reading materials that can be used to enhance students knowledge!

創建者 Rody S


This course helped me to build my skills in Digital media and Marketing! I highly recommend people to get this course.

創建者 Jesse K K


The class was great and the instructor knows what he is talking about. It was beyond my expectation. Good job indeed.

創建者 Sumana M


An extremely good course, highly recommended for those who want to build up a career in the Digital media world.

創建者 Davenia N F R


The quiz is tricky so its more challenging than the course that ive been attended but over all very insightful

創建者 Ella N


The course is informative and helpful to me. I can have a clearer vision for the whole picture of digital era.

創建者 Rafay Z


V​ery helpful for learners to know the basics of strategizing digital media campaigns. Loved every bit of it.

創建者 Nick B


Very interesting information. Thank you for this course, I enjoyed learning more about digital marketing.

創建者 Sybille S


very interesting and with an absolut logic structure to follow both content and strategy of the course.



the course has really opened my eyes and motivated my interest in learning furthering the interest.

創建者 Jorge S


Great course for anyone in the marketing and or social media field. Content extremely helpful.

創建者 Glory O


This course is the best ever, I strongly recommend this course for all digital marketers

創建者 Safinaz A A


Thanks for the opportunity. Professor Mike has amazing way to simplify the information.

創建者 Hitesh K J


Insightful and practical course to help one upgrade one's skills for digital marketing.

創建者 Haridaran S


I highly recommended this course to all those who willing to learn Digital media.

創建者 Romesh K B L


Great course. Gave a whole new insight on Digital Media and Marketing Strategies.

創建者 Thu N


Super insightful, well-structured modules. The lessons are all very captivating.



I have learned very important things from this cource thank you for teaching me

創建者 Halide V M


I love the course! I learned very important things about marketing strategies.

創建者 Tushar A


Very well recorded lectures & improving my skills in this particular field...

創建者 Hritik R


​it provides great insight and a deep understanding of marketing strategies.

創建者 Masoumeh j


It was a great course. So useful for today's businesses. I really enjoy it