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學生對 伊利诺伊大学香槟分校 提供的 Digital Media and Marketing Strategies 的評價和反饋

2,818 個評分


The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at




The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.



great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!


551 - Digital Media and Marketing Strategies 的 575 個評論(共 670 個)

創建者 Aakash G


Nice Course, From this Course I get lot of knowledge about Marketing Strategies, Content Creating and Marketing , WEB Analytics ,Data Research , Social Media Marketing . So, The Course was really Worth it for me.

Thanks to Coursera for Giving Me a Opportunity for Learn it.

創建者 Sharon A R


The course was well structured, with in-depth insights. Was very relevant to the current marketing trends. Thank you for compiling such an insightful course. I am sure this could help many budding marketing professionals.

創建者 Farzad K


A true guide to now and practice the basics of Digital Media and Digital Marketing Strategy. Before this studying this course I was confused about the main theory behind Digital Marketing concepts. It is truly valuable.

創建者 Dieni F


The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

創建者 Maan S


Thanks Professor Yao! I've learned so much from this course and it's amazing how it's entirely applicable to my current job. Will definitely help me land a promotion in the future. Thanks again

創建者 Vivian N


A very good course. The lecturer explained very clearly about the strategies and how to apply them. I hope I could get further financial aids to attend all course in this specialization.

創建者 Camila F


Excellent course to learn about the creative aspects of Marketing, including social media and website strategies. Well developed and straight to the point. I highly recommend it!

創建者 yakoub a


course was very good , i had enjoyed each session and learned a-lot , which i will make sure i can use all what i learn in my career path . a huge thanks to Professor Mike Yao

創建者 Naphatsorn D


Professor teach very clear. However, Prof. talk a bit fast for me. The detail of the course is quite up to date. I learn a lot of new knowledge from this course.

創建者 Tiff H


Learned a lot . This course was well made, pretty easy to follow, and the Dr. Yao is straight forward. Good exampled and the readings are helpful.

創建者 SOL K


Your lecture is very interesting & It was very impressive of your teaching ability as you were born in white ppl fact that just fluent native 🎊

創建者 Heidi L


This course was excellent. It was jam-packed with valuable information that will really help me move my career forward. Thanks Prof. Yao!

創建者 Aqib m


I learned so much as I kept completing my assignments. the reading material and explanation was also full of knowledge and understandings.

創建者 Vaibhav A


Excellent Course material and very efficiently delivered by Prof. Mike. I was able to learn and keep in mind most of the things. Thank You

創建者 Jennifer H


This was an excellent course that really outlined and provided examples of how to apply digital media and develop marketing strategies.

創建者 vernon148


Learnt a lot of new measures and terminologies when looking at social media marketing and assessing a brand's strength and weaknesses.



A wide variety of topics were covered. This has allowed me to understand the customer behavior better and how to use it to my benefit.

創建者 Andres P


I like that this course reinforce the principles and strategies of the previous courses and challenge us to face a real case! Amazing.

創建者 Beatriz B


The best course so far in the Digital Marketing Specialization. Highly engaging and with up-to-date information and required readings.



Very useful, got lots of tips and noted a lot of things down that i think i will use when i get into work after university. Thank you

創建者 Beril P


This course amazing very informative for who interested in digital marketing. Also instructor is amazing I appreciate for everything.

創建者 surabhi s


One of the best courses in digital marketing. Appropriate mix of theory & application of theory. Thanks for making lectures relevant.

創建者 Marco C


It's a great course for people with basic marketing skills. The emarketing textbook is very useful and its a must read for beginners

創建者 Md A R S


An excellent course to take for anyone keen on digital marketing or anyone in a startup.Beginner-friendly and very Informative.

創建者 Muhammad A R


Good Content ... One area of improvement would be related to some more case studies, where the tool and techniques are applied.