In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
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- 5 stars85.37%
- 4 stars12.26%
- 3 stars1.10%
- 2 stars0.15%
- 1 star1.10%
來自DEVELOPING A MARKETING MIX FOR GROWTH的熱門評論
Exceptional course, if you want to learn about marketing this is the place. Great teacher and interesting reading.
It is great course. Prof. Noel state clearly about marketing concepts. Overall, it's a good course of those who want to have a basic understanding about marketing.
Excellent course! Really enjoyed key marketing topics. E.g. consumer behavior and psychology of marketing
Amazing professor and excellent teaching skills. He makes it very easy to understand and adapt for people from different background.
關於 价值链管理 專項課程
The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and surpluses for organizations.