課程信息
4.8
184 個評分
26 個審閱
專項課程

第 6 門課程(共 7 門)

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為15 小時

建議:4 weeks of study, 6-8 hours/week...
可選語言

英語(English)

字幕:英語(English)

您將獲得的技能

Marketing PlanMarketing ManagementMarketing MixWriting
專項課程

第 6 門課程(共 7 門)

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為15 小時

建議:4 weeks of study, 6-8 hours/week...
可選語言

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 2 小時

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course....
Reading
2 個視頻 (總計 8 分鐘), 6 個閱讀材料, 1 個測驗
Video2 個視頻
Meet Professor Hayden Noel1分鐘
Reading6 個閱讀材料
Syllabus10分鐘
About the Discussion Forums10分鐘
Glossary20分鐘
Brand Descriptions10分鐘
Updating Your Proflie10分鐘
Social Media10分鐘
Quiz1 個練習
Orientation Quiz10分鐘
完成時間(小時)
完成時間為 4 小時

Module 1: Distribution (Place)

In this module, you will learn what is meant by the term distribution and its importance for companies. We will explore the different channel strategies and channel decisions that marketers need to make based on the product or service they are offering. ...
Reading
6 個視頻 (總計 67 分鐘), 2 個閱讀材料, 2 個測驗
Video6 個視頻
What is a Distribution Channel12分鐘
Channel Decisions5分鐘
Channel Design17分鐘
Channel Management13分鐘
Disintermediation17分鐘
Reading2 個閱讀材料
Module 1 Overview10分鐘
Module 1 Readings10分鐘
Quiz1 個練習
Module 1 Quiz24分鐘
2
完成時間(小時)
完成時間為 2 小時

Module 2: Pricing Strategy (Price)

An important element of the 4 Ps is Pricing. While all the other Ps focus on creating value, pricing helps companies to extract the value created. In this module, you will learn about pricing in marketing and the different considerations and steps involved in the pricing process....
Reading
5 個視頻 (總計 67 分鐘), 2 個閱讀材料, 1 個測驗
Video5 個視頻
Pricing Approaches12分鐘
Factors Affecting Pricing Decisions11分鐘
Consumer Psychology and Pricing17分鐘
Steps in Setting Price15分鐘
Reading2 個閱讀材料
Module 2 Overview10分鐘
Module 2 Readings10分鐘
Quiz1 個練習
Module 2 Quiz24分鐘
3
完成時間(小時)
完成時間為 4 小時

Module 3: Marketing Communication (Promotion)

A strong brand allows companies to distinguish themselves from their competitors in their target market. To build a strong brand, marketers need to ensure that their messages to consumers are clear and consistent. In this module, we will learn how Integrated Marketing Communications (IMC) help companies achieve this objective....
Reading
7 個視頻 (總計 70 分鐘), 4 個閱讀材料, 2 個測驗
Video7 個視頻
The Communications Model17分鐘
The Communications Mix13分鐘
The Changing Communications Environment5分鐘
Steps in Developing a Communications Plan7分鐘
Evaluating Advertising15分鐘
Online Advertising8分鐘
Reading4 個閱讀材料
Module 3 Overview10分鐘
Module 3 Readings10分鐘
Case Memo Content Instructions10分鐘
Case Memo Format Instructions10分鐘
Quiz1 個練習
Module 3 Quiz20分鐘
4
完成時間(小時)
完成時間為 5 小時

Module 4: Consumer Behavior

In this module, we will study the meaning of consumer behavior and the factors that influence it. We will explore the various factors that impact consumer perception of a product, and those that affect the adoption of a new product. We will also learn about the different variables that influence consumer buying behavior....
Reading
13 個視頻 (總計 156 分鐘), 2 個閱讀材料, 2 個測驗
Video13 個視頻
Understanding Consumer Behavior6分鐘
Cultural Factors7分鐘
Social Factors21分鐘
Personal Factors9分鐘
Consumer Decision Making16分鐘
Consumer Behavior and New Products25分鐘
4-2.110分鐘
4-2.25分鐘
4-2.310分鐘
4-2.411分鐘
4-2.511分鐘
4-2.617分鐘
Reading2 個閱讀材料
Module 4 Overview10分鐘
Module 4 Readings10分鐘
Quiz1 個練習
Module 4 Quiz24分鐘
4.8
26 個審閱Chevron Right
職業方向

50%

完成這些課程後已開始新的職業生涯
工作福利

50%

通過此課程獲得實實在在的工作福利

熱門審閱

創建者 JNFeb 26th 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.

創建者 MSOct 8th 2018

I really appreciate professor Hayden's engaging attitude and teaching style. He is enjoyable to watch and work with.

講師

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Hayden Noel

Assistant Clinical Professor
Department of Business Administration, College of Business
Graduation Cap

立即開始攻讀碩士學位

此 課程 隸屬於 University of Illinois at Urbana-Champaign 提供的 100% 在線 Master of Business Administration (iMBA)。如果您被錄取參加全部課程,您的課程將計入您的學位學習進程。

關於 University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

關於 Value Chain Management 專項課程

The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and greater surplus for organizations. In this Specialization, you will gain competencies that are critical for managers in any functional area. You will learn to create, model, analyze, and maximize value in accounting, operations, and marketing. This Specialization is part of the University of Illinois iMBA Program. Each course fulfills a portion of the requirements for a University of Illinois course that can earn you college credit. When you complete the Value Chain Management Specialization, you will: · Understand how to apply a financial perspective of accounting for costs, understand how financial and non-financial accounting information facilitates strategic performance measurement, and integrate this information to continuously improve strategy. · Understand the role of operations management and process improvement, synthesize information to make decisions for organizational initiatives, and apply analytical techniques for tactical operations and process improvement decisions. · Understand how marketing works in the business world and how various marketing elements interact to create value for consumers and ultimately maximize value for your organization....
Value Chain Management

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