In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
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來自MARKETING MANAGEMENT II的熱門評論
Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.
Amazing professor and excellent teaching skills. He makes it very easy to understand and adapt for people from different background.
I really appreciate professor Hayden's engaging attitude and teaching style. He is enjoyable to watch and work with.
Exceptional course, if you want to learn about marketing this is the place. Great teacher and interesting reading.
關於 Value Chain Management 專項課程