課程信息
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第 6 門課程(共 7 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為15 小時

建議:4 weeks of study, 6-8 hours/week...

英語(English)

字幕:英語(English)

您將獲得的技能

Marketing PlanMarketing ManagementMarketing MixWriting

第 6 門課程(共 7 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為15 小時

建議:4 weeks of study, 6-8 hours/week...

英語(English)

字幕:英語(English)

學習Course的學生是

  • Executive Assistants
  • Marketing Managers
  • Chief Financial Officers (CFOs)
  • Marketers
  • Risk Managers

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 1 小時

Course Orientation

2 個視頻 (總計 8 分鐘), 5 個閱讀材料, 1 個測驗
2 個視頻
Meet Professor Hayden Noel1分鐘
5 個閱讀材料
Syllabus10分鐘
About the Discussion Forums10分鐘
Glossary20分鐘
Brand Descriptions10分鐘
Updating Your Proflie10分鐘
1 個練習
Orientation Quiz10分鐘
完成時間為 4 小時

Module 1: Distribution (Place)

6 個視頻 (總計 67 分鐘), 2 個閱讀材料, 2 個測驗
6 個視頻
What is a Distribution Channel12分鐘
Channel Decisions5分鐘
Channel Design17分鐘
Channel Management13分鐘
Disintermediation17分鐘
2 個閱讀材料
Module 1 Overview10分鐘
Module 1 Readings10分鐘
1 個練習
Module 1 Quiz24分鐘
2
完成時間為 2 小時

Module 2: Pricing Strategy (Price)

5 個視頻 (總計 67 分鐘), 2 個閱讀材料, 1 個測驗
5 個視頻
Pricing Approaches12分鐘
Factors Affecting Pricing Decisions11分鐘
Consumer Psychology and Pricing17分鐘
Steps in Setting Price15分鐘
2 個閱讀材料
Module 2 Overview10分鐘
Module 2 Readings10分鐘
1 個練習
Module 2 Quiz24分鐘
3
完成時間為 4 小時

Module 3: Marketing Communication (Promotion)

7 個視頻 (總計 70 分鐘), 4 個閱讀材料, 2 個測驗
7 個視頻
The Communications Model17分鐘
The Communications Mix13分鐘
The Changing Communications Environment5分鐘
Steps in Developing a Communications Plan7分鐘
Evaluating Advertising15分鐘
Online Advertising8分鐘
4 個閱讀材料
Module 3 Overview10分鐘
Module 3 Readings10分鐘
Case Memo Content Instructions10分鐘
Case Memo Format Instructions10分鐘
1 個練習
Module 3 Quiz20分鐘
4
完成時間為 5 小時

Module 4: Consumer Behavior

13 個視頻 (總計 156 分鐘), 2 個閱讀材料, 2 個測驗
13 個視頻
Understanding Consumer Behavior6分鐘
Cultural Factors7分鐘
Social Factors21分鐘
Personal Factors9分鐘
Consumer Decision Making16分鐘
Consumer Behavior and New Products25分鐘
4-2.110分鐘
4-2.25分鐘
4-2.310分鐘
4-2.411分鐘
4-2.511分鐘
4-2.617分鐘
2 個閱讀材料
Module 4 Overview10分鐘
Module 4 Readings10分鐘
1 個練習
Module 4 Quiz24分鐘
4.8
34 個審閱Chevron Right

50%

完成這些課程後已開始新的職業生涯

67%

通過此課程獲得實實在在的工作福利

50%

加薪或升職

來自Marketing Management II的熱門評論

創建者 JNFeb 26th 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.

創建者 MSOct 8th 2018

I really appreciate professor Hayden's engaging attitude and teaching style. He is enjoyable to watch and work with.

講師

Avatar

Hayden Noel

Assistant Clinical Professor
Department of Business Administration, College of Business

立即開始攻讀碩士學位

此 課程 隸屬於 伊利诺伊大学香槟分校 提供的 100% 在線 Master of Business Administration (iMBA)。如果您被錄取參加全部課程,您的課程將計入您的學位學習進程。

關於 伊利诺伊大学香槟分校

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

關於 Value Chain Management 專項課程

The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and greater surplus for organizations. In this Specialization, you will gain competencies that are critical for managers in any functional area. You will learn to create, model, analyze, and maximize value in accounting, operations, and marketing. This Specialization is part of the University of Illinois iMBA Program. Each course fulfills a portion of the requirements for a University of Illinois course that can earn you college credit. When you complete the Value Chain Management Specialization, you will: · Understand how to apply a financial perspective of accounting for costs, understand how financial and non-financial accounting information facilitates strategic performance measurement, and integrate this information to continuously improve strategy. · Understand the role of operations management and process improvement, synthesize information to make decisions for organizational initiatives, and apply analytical techniques for tactical operations and process improvement decisions. · Understand how marketing works in the business world and how various marketing elements interact to create value for consumers and ultimately maximize value for your organization....
Value Chain Management

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