Chevron Left
返回到 Marketing: Customer Needs and Wants

學生對 西班牙IESE商学院 提供的 Marketing: Customer Needs and Wants 的評價和反饋

4.4
331 個評分
77 條評論

課程概述

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy...

熱門審閱

RT
2017年5月1日

Good understanding of methods to know what customer think and how they think.\n\nUseful for anyone doing market related activities. No indepth background needed to get into this course.

AT
2020年4月13日

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.

篩選依據:

1 - Marketing: Customer Needs and Wants 的 25 個評論(共 75 個)

創建者 Harshini E

2020年3月10日

I have learned a lot. Thanks to Coursera, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU!!

創建者 MARISSA A

2020年9月22日

The course is very educational and it is allowing you to know how to deal with customer and also how to brand your product

創建者 Dhaval B S

2018年12月28日

It is good course for any Marketing fresher who want to know more about practical things in current market.

創建者 Guillermo M T

2016年10月26日

This is not a bad quality-price course but after working Accounting and Finance IESE courses I have to say that this one does not have the same level. To improve specially content organization: firt week is very heavy comparing with the others. The first and the last videos of the course, in Starbucks, in a very windy day, they have a very bad audio. The fourth week exam doesn't offers the pdf of the results. In final exam results they say 3,8 is 45% of 15,3 ¿?... Anyway, I expect more quality in the next course of the program "Managing people"...

創建者 Satyaveer P

2016年7月31日

The course give a wide perspective about how to understand our customers, pricing the product, creating the value and capturing the value back from them. The course explains the concept with simple case studies relevant in to the market and how did the great companies adopted those strategies to accomplish their goals.

創建者 Mario J R M

2018年4月16日

The course was excellent, to know this science of Advertising, Marketing a very structured area and built to Give Value and Justify The Company, The Brand, The Product, The service.

May God bless you and support you in your wonderful educational work.

創建者 Rohan M T

2017年5月2日

Good understanding of methods to know what customer think and how they think.

Useful for anyone doing market related activities. No indepth background needed to get into this course.

創建者 Ava T

2020年4月13日

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.

創建者 CaSerran S

2020年10月20日

Great course. This was an excellent opportunity to learn about marketing and how it helps the companies to be more successful.

創建者 said h a

2018年8月31日

This course is concise and well explained. I can even challenge people with a bachelor of markteing after taking this course.

創建者 Ruchi M

2020年8月17日

It is a great course for beginners. Simple & easy to understand. Case studies are really interesting.

創建者 Megha P

2018年3月9日

Content wise its very rich and a good course for marketing student...must learn from this course.

創建者 Maria C d J

2020年8月9日

Great course! Good case studies and helpful strategic frameworks on core tenets in marketing

創建者 Abiodun A

2016年11月18日

The course is well detailed thought by well vast and experience teacher in Mario Capizzani.

創建者 Gustiningdiah P

2019年2月8日

A helpful course for a beginner who doesn't have business or economic background.

創建者 Daniel L R

2016年7月14日

Excellent course with very useful contents. Professor gives excellent examples

創建者 Sahar E

2020年11月12日

Amazing course with excellent material. Excellent professor, Prof. Mario.

創建者 Ulduz

2020年4月22日

Thank you for explaining everything so clearly and in an exciting way!

創建者 Prokofev A D

2020年9月25日

I liked the course. The basics of marketing are well presented.

創建者 Kasule A

2020年8月17日

Very good essential for any one about to venture into business

創建者 Martin L

2016年7月19日

Robust and clear course on marketing. Great explanation!

創建者 Stephen B

2020年6月16日

The course provided a lot of examples and explanation.

創建者 christian o

2016年11月20日

Exactly what i

I was looking for.

Thank you very much.

創建者 leonel n

2020年2月27日

Well structured course! Thanks for the opportunity

創建者 Marta T D

2018年10月3日

Thourough, detailed and systematic ! Excellent!