Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.
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來自MARKETING: CUSTOMER NEEDS AND WANTS的熱門評論
Good understanding of methods to know what customer think and how they think.\n\nUseful for anyone doing market related activities. No indepth background needed to get into this course.
I have learned a lot. Thanks to Coursera, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU!!
It is good course for any Marketing fresher who want to know more about practical things in current market.
Content wise its very rich and a good course for marketing student...must learn from this course.
The course is well detailed thought by well vast and experience teacher in Mario Capizzani.
the course outline really equips an individual on how marketing is a core part of business
A helpful course for a beginner who doesn't have business or economic background.
Excellent course with very useful contents. Professor gives excellent examples
Thank you professor.\n\nThank you IESE School.\n\nThank you Coursera.
Exactly what i\n\nI was looking for.\n\nThank you very much.
It was a kind of confuse and lack of bibliography.
關於 Foundations of Management 專項課程