Good understanding of methods to know what customer think and how they think.\n\nUseful for anyone doing market related activities. No indepth background needed to get into this course.
This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.
創建者 Sanya C
•easy to understand especially for beginners.
創建者 Syed N F
•Amazing course and perfectly illustrated
創建者 Ana R P
•A very informative course.
Ana Pelayo.
創建者 Dr. V P G
•very good and knowledge based course
創建者 Salvator O
•Insightful course content.
創建者 Luka Z
•Truly fantastic course!
創建者 José L O E
•Thank you from Mexico
創建者 Mokhidil S
•very helpfull course
創建者 Joseph O A
•Detailed overview of
創建者 Girmaji K
•Marketing is great
創建者 Namrata R
•Extremely good
創建者 Prashant R
•Nice learning
創建者 HAMID S
•thank you.
創建者 Anis C
•Excellent
創建者 Fabio A d S
•Wonderful
創建者 Jose M R M
•Very Good
創建者 Javier C
•Very good
創建者 Badal k s
•Awesome
創建者 Bhumika. P
•Good
創建者 Christopher D
•Overall excellent course for introducing laymen to marketing (I thought the course was better than Wharton's marketing fundamentals--Wharton's was too academic and highfalutin for laymen). I do have a business degree, but I think that these type of courses should be approachable to everyone; for this, I thought IESE did a better job.
The intro and outro music every 5 minutes is unnecessary and annoying I thought, it wastes time. Plus, when playing the videos, the music was way louder, so every few minutes I needed to adjust the volume.
創建者 Daniel S R
•I liked the content of this course. I found it useful.
However, I missed some readable material, as in previous IESE courses, I would like to have some documentation to read on parallel with the videos. It may be a pdf, ppt, etc.
創建者 Alberto P
•Me parece un curso muy completo, bien estructurado y correctamente explicado, en el que hay un buen equilibrio entre la parte teórica y la parte práctica con bastantes y variados ejemplos. Enhorabuena IESE por otro gran curso!
創建者 Shivani g
•I have learned a lot. Thanks to coursera, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU !!
創建者 Laureen S
•the course outline really equips an individual on how marketing is a core part of business
創建者 Mario E A
•Muy buen curso, bien estructurado, ideas claras, ejemplos didácticos y buen profesor.