Chevron Left
返回到 Marketing: Customer Needs and Wants

學生對 西班牙IESE商学院 提供的 Marketing: Customer Needs and Wants 的評價和反饋

4.3
277 個評分
66 條評論

課程概述

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy...

熱門審閱

RT

May 02, 2017

Good understanding of methods to know what customer think and how they think.\n\nUseful for anyone doing market related activities. No indepth background needed to get into this course.

AT

Apr 14, 2020

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.

篩選依據:

51 - Marketing: Customer Needs and Wants 的 66 個評論(共 66 個)

創建者 Eduardo M

May 05, 2020

I felt a lot of the content was covered too fast not allowing enough time for learners to properly retain information/knowledge. It seemed like certain topics were explained in a very theoretical and high level way.

Other than that, it was a great intro to marketing.

創建者 Mohamed M A Z A

Mar 10, 2019

It's a general course about marketing giving very basic points about what is marketing, consumer needs and marketing process. It's a good start for beginners but the curriculum is very basic.

創建者 Carolin M

Jun 05, 2019

I was missing summaries at the end of each lesson and the case should rather be part of the quiz in week four since I read it before week 2 but didn't need it before end of week 4

創建者 Riana G

Feb 05, 2018

Great content. Easy to grasp. Make sure to stay ahead of the schedule to avoid not completing the final peer-graded assignment on time.

創建者 Elisa H

Oct 17, 2016

The course content was mostly great and clear, but on occasion it lacked proper elaboration and definition of subjects discussed.

創建者 Patrick K

Mar 11, 2019

Even after recapturing the content, I have the feeling I only got a loosely coupled heap of markting lingo. I'm not sure I could use the given information in any practical scenario. The concepts are clear, but I'd have liked to get more examples and additional literature to go a little deeper.

創建者 Ahmed E

Jun 10, 2020

The course doesn't have a practical application and examples. The information is not classified well. and there are no many useful details, not as much as of the other courses in the specialization. moreover, the course is lacking reading material.

創建者 Melody K C

Jun 25, 2019

Too many concepts not explained in depth. I had a hard time doing the final exam as there was an expectation that we understood beyond what was shared.

創建者 David V R

Feb 17, 2017

Teacher has difficulties speaking English and is really distracting that has bad audio in some of the lessons. Poor quality overall.

創建者 Riccardo D

Mar 12, 2019

Very interesting topic but the lectures did not live up to it. A bit monotone and not engaging. I had to push through it.

創建者 Timothy K

Sep 01, 2020

Professor is not very engaging and awkward pauses in talking make it hard to listen.

創建者 Cristobal C

Apr 02, 2018

Did not provide me with the knowledge that

創建者 Graham W

Mar 19, 2018

G

創建者 Rayhan A

Jun 05, 2020

Could not learn anything useful. The final assignment was also irrelevant to the topics I learned. The instructor is also not fluent. Could not keep my attention to the video lectures.

創建者 Moaaz S E A

Jul 14, 2016

bad coarse unclear one

創建者 Javier

Nov 24, 2016

anodino