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學生對 西班牙IESE商学院 提供的 Marketing: Customer Needs and Wants 的評價和反饋

4.4
373 個評分
85 條評論

課程概述

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy...

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RT
2017年5月1日

Good understanding of methods to know what customer think and how they think.\n\nUseful for anyone doing market related activities. No indepth background needed to get into this course.

AT
2020年4月13日

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.

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76 - Marketing: Customer Needs and Wants 的 83 個評論(共 83 個)

創建者 David V R

2017年2月17日

Teacher has difficulties speaking English and is really distracting that has bad audio in some of the lessons. Poor quality overall.

創建者 Riccardo D

2019年3月12日

Very interesting topic but the lectures did not live up to it. A bit monotone and not engaging. I had to push through it.

創建者 Timothy K

2020年9月1日

Professor is not very engaging and awkward pauses in talking make it hard to listen.

創建者 Cristobal C

2018年4月2日

Did not provide me with the knowledge that

創建者 Graham W

2018年3月19日

G

創建者 Rayhan A

2020年6月4日

Could not learn anything useful. The final assignment was also irrelevant to the topics I learned. The instructor is also not fluent. Could not keep my attention to the video lectures.

創建者 Moaaz S E A

2016年7月14日

bad coarse unclear one

創建者 Javier

2016年11月24日

anodino