課程信息

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學生職業成果

25%

通過此課程獲得實實在在的工作福利

50%

加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 5 門課程(共 5 門)
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為10 小時
英語(English)
字幕:英語(English)

學生職業成果

25%

通過此課程獲得實實在在的工作福利

50%

加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 5 門課程(共 5 門)
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為10 小時
英語(English)
字幕:英語(English)

提供方

西班牙IESE商学院 徽標

西班牙IESE商学院

教學大綱 - 您將從這門課程中學到什麼

1

1

完成時間為 4 小時

Course Overview and Week 1-Analysis of Business Problems: Capstone

完成時間為 4 小時
12 個視頻 (總計 53 分鐘), 3 個閱讀材料, 1 個測驗
12 個視頻
What is Gas Gas? Company Promo Video3分鐘
1. Week 1 Intro1分鐘
2. The Role of the Manager3分鐘
3. Structured vs. Unstructured Problems7分鐘
4. Finding Solutions to Unstructured Problems7分鐘
5. Introducing Six Steps to Solving Problems7分鐘
6. Criteria and Alternatives6分鐘
7. From Analysis to Action4分鐘
8. Hamlet & Othello3分鐘
9. What’s Next2分鐘
Interview with Ramon Puente5分鐘
3 個閱讀材料
Course Overview & Syllabus5分鐘
Required Reading: IESE's Six-Step Process10分鐘
Required Reading: GAS GAS Case1 小時 30 分
2

2

完成時間為 1 小時

Week 2: GAS GAS Marketing Problem

完成時間為 1 小時
4 個視頻 (總計 14 分鐘), 1 個閱讀材料, 1 個測驗
4 個視頻
2. Consumer Considerations and Branding3分鐘
3. Pricing and Channel Considerations3分鐘
Interview with Ramon Puente: The Marketing Problem5分鐘
1 個閱讀材料
About Week 2: GAS GAS Marketing Problem2分鐘
3

3

完成時間為 1 小時

Week 3: GAS GAS Finance Problem

完成時間為 1 小時
5 個視頻 (總計 19 分鐘), 1 個閱讀材料, 1 個測驗
5 個視頻
2. Understand GAS GAS5分鐘
3. The Financial Effect of Partnering with KTM4分鐘
4. Integrate Finance in Strategy4分鐘
Interview with Ramon Puente: The Finance Problem2分鐘
1 個閱讀材料
About Week 3: GAS GAS Finance Problem2分鐘
4

4

完成時間為 2 小時

Week 4: GAS GAS Organizational Behavior Problem

完成時間為 2 小時
5 個視頻 (總計 30 分鐘), 1 個閱讀材料, 1 個測驗
5 個視頻
2. Degree of Teamness on Board5分鐘
3. GAS GAS Employees7分鐘
4. Week 4 Recap2分鐘
Interview with Ramon Puente: The Managing People Problem6分鐘
1 個閱讀材料
About Week 4: GAS GAS Organizational Behavior Problem2分鐘

審閱

來自ANALYSIS OF BUSINESS PROBLEMS的熱門評論

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關於 Foundations of Management 專項課程

Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company. This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma. This Specialization will provide you with the skill set needed to help achieve the next step in your career....
Foundations of Management

常見問題

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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