Chevron Left
返回到 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

學生對 IE商学院 提供的 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的評價和反饋

4.7
668 個評分
143 個審閱

課程概述

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

熱門審閱

WR

Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

E

Nov 11, 2016

I was recommended by other to study this course. I am really appreciate his recommendation since I have developed a big picture about the advertising industry. This course is really useful to me.

篩選依據:

76 - Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的 100 個評論(共 138 個)

創建者 Aras A

Nov 07, 2016

well developed, and interesting... thank you very much, professor!

創建者 Saurabh M

Jan 15, 2018

It's one of the most effective courses on marketing communication. Various aspects of the integrated marketing communication are explained in a very crisp and clear approach. The course content and the presentation by Prof Eda Sayin make it very engaging.

創建者 Winnie R

Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

創建者 irene s

Mar 13, 2017

MUY BUENO

創建者 ANKUSH A

Apr 17, 2018

LOVED IT.

創建者 Hirendra M

Mar 04, 2018

Amazing course for a very good info on IMC. Even a beginner can take this course. Very well put together. Though I would suggest a little prior experience or exposure to advertising/marketing would help immensely.

創建者 Boris V

Jul 31, 2017

EXCELLENT COURSE

創建者 Shweta C

Jun 26, 2017

Very informative course...I recommend this course to every Brand Manager.

創建者 Adekola F

Oct 09, 2017

Amazing Course!! I'm

創建者 Rashi A

Oct 31, 2016

I liked this course very much. The instructor was very concise, precise as well as effective in imparting the required theoretical knowledge. Added to it was the industry relevant lecture from the working professionals which made the course even more comprehensive. Thank you Miss Eda for the knowledge you shared.

創建者 ADEBISI O A

Apr 04, 2018

I have been well informed on Integrated Marketing Communication. The knowledge will help me get better at my job and also position me for a better opportunities. Thank you IE BUSINESS SCHOOL AND COURSERA for an impacting knowledge.

創建者 Krzysztof L

Sep 04, 2017

Good content, very well done videos.

Too many interruptions during the some videos, even every 30 seconds, video is loosing its flow

創建者 Kikelomo O

Jul 20, 2018

Great learning really love

創建者 Yashmita

Aug 04, 2018

Amazing, very informative and a mix of perfect knowledge required to understand Integrated Marketing Communication. Thanks!

創建者 Pradeep D

Aug 03, 2018

Thanks, learned a lot!

創建者 Arjun K

Sep 06, 2018

Nice materials to learn from and great faculty specially Professor Eda Sayin(course instructor) who has being an inspiration to me to learn more practically than being in books...! :)

創建者 Rosa A H

Sep 23, 2018

Un curso excelente, dinámico y muy interesante para aprender más sobre las comunicaciones del marketing y diversos aspectos que se guardan tras de ellas.

創建者 Eom S H

Oct 20, 2018

it's comprehensive, well delivered instructions which we are considering it in real work places

giving me lots of intuitive theoretical supporting reference / materials moving forwards..

something learn is always fun to make myself better !! thanks for good course .

創建者 Sergey K

Aug 09, 2018

The most difficult course out of the set - but very interesting

創建者 Rifazul B

Aug 15, 2018

im so happy to learn this course from IE business school.

創建者 Gao Y

Nov 08, 2018

i like this course, profesor performance and looking forward to the capstone project to practise my studying & learning. Meanwhile, i hope it could be have more project samplings are more better to understanding well and keep in mind the concept.

創建者 Supriya

Nov 03, 2018

This is been a phenomenal find! I wish I'd taken it ages ago. Even for someone with a very limited understanding of the marketing world, the depth in which concepts have been taught without making it complicated is very impressive.

I've signed up for many courses here, most of them have been good, but this one is my favourite. And I'm only halfway though so far! Highly recommend it.

創建者 Kevin M

Nov 06, 2018

An excellent course. The information provided was really valuable because it helped me understand where my particular skills are in the marketing mix.

創建者 elbahar

Oct 02, 2018

perfect

創建者 vinay k s

Jul 03, 2019

This is a very nice course which we learn from many courses