Chevron Left
返回到 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

學生對 IE商学院 提供的 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的評價和反饋

4.7
670 個評分
143 個審閱

課程概述

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

熱門審閱

WR

Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

E

Nov 11, 2016

I was recommended by other to study this course. I am really appreciate his recommendation since I have developed a big picture about the advertising industry. This course is really useful to me.

篩選依據:

26 - Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的 50 個評論(共 138 個)

創建者 Jaimie W

Dec 07, 2018

Full of useful information. A must for anyone wanting to embark on a career in marketing communications.

創建者 Rajnish K

Jan 08, 2019

Professor taught giving lot of examples which helped me out to relate the theories. It was a good learning experience

創建者 Rosa A H

Sep 23, 2018

Un curso excelente, dinámico y muy interesante para aprender más sobre las comunicaciones del marketing y diversos aspectos que se guardan tras de ellas.

創建者 Rifazul B

Aug 15, 2018

im so happy to learn this course from IE business school.

創建者 Eom S H

Oct 20, 2018

it's comprehensive, well delivered instructions which we are considering it in real work places

giving me lots of intuitive theoretical supporting reference / materials moving forwards..

something learn is always fun to make myself better !! thanks for good course .

創建者 Supriya

Nov 03, 2018

This is been a phenomenal find! I wish I'd taken it ages ago. Even for someone with a very limited understanding of the marketing world, the depth in which concepts have been taught without making it complicated is very impressive.

I've signed up for many courses here, most of them have been good, but this one is my favourite. And I'm only halfway though so far! Highly recommend it.

創建者 Kevin M

Nov 06, 2018

An excellent course. The information provided was really valuable because it helped me understand where my particular skills are in the marketing mix.

創建者 Gao Y

Nov 08, 2018

i like this course, profesor performance and looking forward to the capstone project to practise my studying & learning. Meanwhile, i hope it could be have more project samplings are more better to understanding well and keep in mind the concept.

創建者 Pradeep D

Aug 03, 2018

Thanks, learned a lot!

創建者 Yashmita

Aug 04, 2018

Amazing, very informative and a mix of perfect knowledge required to understand Integrated Marketing Communication. Thanks!

創建者 Kikelomo O

Jul 20, 2018

Great learning really love

創建者 elbahar

Oct 02, 2018

perfect

創建者 Arjun K

Sep 06, 2018

Nice materials to learn from and great faculty specially Professor Eda Sayin(course instructor) who has being an inspiration to me to learn more practically than being in books...! :)

創建者 Sergey K

Aug 09, 2018

The most difficult course out of the set - but very interesting

創建者 Justas M

Aug 01, 2017

Gives a really good overview on different marketing channels and strategies. It does not go deep into any of those, though for high level understanding really recommend it!

創建者 Stavros S

Oct 04, 2016

Awesome Course. Theory, concepts and tools that can be applied in practice.

創建者 Shu Q L

Jul 18, 2016

Very interesting, up-to-date and relevant concepts on marketing and communication tools and how they relate to the fundamental goal of achieving long-term brand loyalty. I like the practical examples used as they help to illustrate the concepts well. If a little more coverage could be provided on digital marketing, it would be great. Nonetheless, this is a great course for introducing the fundamentals of traditional marketing and communication tools. Great description on the theoretical concepts related to advertising strategies especially - some psychology involved, in the context of consumer behaviour, and I appreciate these associations especially since Psychology is my undergraduate major.

創建者 igor s

Jul 01, 2016

Thank you all for an interesting look from an advertising agency´s point of view..

創建者 Summer W

Feb 19, 2018

very helpful. Hope the examples will be more up to date.

創建者 Rishi S

Sep 23, 2016

Great Course for IMC insights....i simply loved it

創建者 Abdalla A A

Sep 05, 2017

amazing course make me better in my career as graphic designer !

創建者 Paola R L

Sep 10, 2017

Recomiendo este curso. Su contenido es pertinente y actualizado. La forma en la que integra diferentes formatos (Entrevistas, gráficas, comerciales...) lo hace agradable y fácil de comprender y aplicar.

創建者 Aras A

Nov 07, 2016

well developed, and interesting... thank you very much, professor!

創建者 Vibol M

Dec 17, 2017

Very useful module. Improve my knowledge.

創建者 Boris V

Jul 31, 2017

EXCELLENT COURSE