Full of useful information. A must for anyone wanting to embark on a career in marketing communications.

Professor taught giving lot of examples which helped me out to relate the theories. It was a good learning experience

Un curso excelente, dinámico y muy interesante para aprender más sobre las comunicaciones del marketing y diversos aspectos que se guardan tras de ellas.

im so happy to learn this course from IE business school.

it's comprehensive, well delivered instructions which we are considering it in real work places

giving me lots of intuitive theoretical supporting reference / materials moving forwards..

something learn is always fun to make myself better !! thanks for good course .

This is been a phenomenal find! I wish I'd taken it ages ago. Even for someone with a very limited understanding of the marketing world, the depth in which concepts have been taught without making it complicated is very impressive.

I've signed up for many courses here, most of them have been good, but this one is my favourite. And I'm only halfway though so far! Highly recommend it.

An excellent course. The information provided was really valuable because it helped me understand where my particular skills are in the marketing mix.

i like this course, profesor performance and looking forward to the capstone project to practise my studying & learning. Meanwhile, i hope it could be have more project samplings are more better to understanding well and keep in mind the concept.

Thanks, learned a lot!

Amazing, very informative and a mix of perfect knowledge required to understand Integrated Marketing Communication. Thanks!

Great learning really love

perfect

Nice materials to learn from and great faculty specially Professor Eda Sayin(course instructor) who has being an inspiration to me to learn more practically than being in books...! :)

The most difficult course out of the set - but very interesting

Gives a really good overview on different marketing channels and strategies. It does not go deep into any of those, though for high level understanding really recommend it!

Awesome Course. Theory, concepts and tools that can be applied in practice.

Very interesting, up-to-date and relevant concepts on marketing and communication tools and how they relate to the fundamental goal of achieving long-term brand loyalty. I like the practical examples used as they help to illustrate the concepts well. If a little more coverage could be provided on digital marketing, it would be great. Nonetheless, this is a great course for introducing the fundamentals of traditional marketing and communication tools. Great description on the theoretical concepts related to advertising strategies especially - some psychology involved, in the context of consumer behaviour, and I appreciate these associations especially since Psychology is my undergraduate major.

Thank you all for an interesting look from an advertising agency´s point of view..

very helpful. Hope the examples will be more up to date.

Great Course for IMC insights....i simply loved it

amazing course make me better in my career as graphic designer !

Recomiendo este curso. Su contenido es pertinente y actualizado. La forma en la que integra diferentes formatos (Entrevistas, gráficas, comerciales...) lo hace agradable y fácil de comprender y aplicar.

well developed, and interesting... thank you very much, professor!

Very useful module. Improve my knowledge.

EXCELLENT COURSE