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返回到 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

學生對 IE商学院 提供的 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的評價和反饋

590 個評分
133 個審閱


Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....



Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.


Nov 11, 2016

I was recommended by other to study this course. I am really appreciate his recommendation since I have developed a big picture about the advertising industry. This course is really useful to me.


101 - Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的 125 個評論(共 128 個)

創建者 Trần K

May 27, 2019

Thanks to Coursera and Lecturers

創建者 Arslan A R

Jun 02, 2019

Great Course full of marketing information.

創建者 Abhay S S

Jun 09, 2019

amazing cource

創建者 vinay k s

Jul 03, 2019

This is a very nice course which we learn from many courses

創建者 Gabriel N G

Jul 30, 2019

Knowledge is Power. I am glad to have taken this course. The course gave me a deeper insight into the world of Advertising and Marketing. Thanks for the opportunity. Time to put the knowledge into practice.

創建者 Andrea G U

Aug 19, 2019

Very interesting course, i learned a lot.

Thank you!

創建者 Aastha S

Feb 13, 2019

More insights on the industry with CEO's and digital marketing executives would be helpful

創建者 Noor P A

Aug 24, 2018

Very helpful in learning basic concepts and testing your knowledge with the assignments is super helpful. I enjoyed the course very much.

創建者 Shashank P

Nov 01, 2016

A complete overview of the communications mix.

創建者 Suryasree R

Aug 07, 2017

The course was well structured. Theory, examples, case studies and interviews. It is quite excellent, if you are a beginner and trying to understand what exactly is Integrated Marketing Communication is all about. However, the course is a very basic introductory course, and you will need to explore more to get sufficient knowledge to practice the same.

The frameworks provided in this course, however, were quite useful in helping me develop my marketing campaigns for my startup. The same got good response.

創建者 bhavik p m

Feb 07, 2017

Simply amazing with good real life examples!

創建者 Michael D

Dec 13, 2016

The course work was clear and well organized. Sometimes I did not understand the Edna, the teacher which is fine however sometimes the corresponding transcript indicated that what I heard was correct and that the words she said did not make sense grammatically. Nothing to get hung up on as I received the idea, which is the point.

創建者 Mehul D

Oct 29, 2016

some of the audio is difficult to understand at the firms

創建者 Abrahan M G L

Mar 14, 2018

I think it's an amazing course in terms of information, because it's really complete and it gives you all the bases to understand the communication process in the Marketing Plan. It's a teorical course most of the time, so I 'd only suggest more examples in every topic to make it more dynamic, I mean, there could be more videos or images of ads, but just that. I learned a lot in this course and I definitely recommend it. Thanks a lot!

創建者 Pablo P

Jul 07, 2017

Useful and efficient way to get into these topics


Sep 10, 2016

Nice course, instructor is so pretty :p and gives all detail. But those who are weak in English , may face problem to follow. Never the less, good course from one of the best B-School in the world.(IE ranks 12 in Global MBA ranking by FT)

創建者 David C

Jun 07, 2017

Great overview of marketing principles.

創建者 Eli M

Jul 14, 2017

I liked the course but i was expecting more information on the digital module, since now digital is driving our lives and also the marketing campaigns. It´s not another tool, it should be exactly as the speaker from Sanitas said, an UMBRELLA that guides all the other communications.

創建者 William B D

Sep 03, 2017

Definitely covers fundamentals but does not feel very advanced or cutting edge. Perhaps content could be updated to 2011-2017 material. This mostly seems 1990-2000.

創建者 Robert B C

Oct 08, 2017

Not bad-Writing assignments would help a great deal!

創建者 Rian G

Jul 01, 2019

Good fundamental knowledge of communication and its elements and how it relates to each other - with the key element of integration.

創建者 FSC L 9

Jul 09, 2019


創建者 SujinJo

Nov 28, 2018

The lecture is good but it might be perfect with well-organized course material.

創建者 Amelinda J W

Dec 30, 2018

Not a very pleasant experience on listening to the professor's english. She pauses and her english isn't very great.

創建者 Claudia B

Feb 15, 2018

Interesting topics and good overview. Nevertheless I'd have wished to see more visual aid in the presentations. Sometimes the spanish speaking guests were hardly understandable.