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返回到 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

學生對 IE商学院 提供的 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的評價和反饋

696 個評分
150 條評論


Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....



Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.


Nov 11, 2016

I was recommended by other to study this course. I am really appreciate his recommendation since I have developed a big picture about the advertising industry. This course is really useful to me.


101 - Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的 125 個評論(共 146 個)

創建者 Pradeep D

Aug 03, 2018

Thanks, learned a lot!

創建者 Adekola F

Oct 09, 2017

Amazing Course!! I'm

創建者 Anshuman

Sep 25, 2019

very instructive..

創建者 Newman O O

Jan 14, 2018

Interesting cost.

創建者 Boris V

Jul 31, 2017


創建者 Duke N

Nov 01, 2016

Very informative

創建者 Abhay S S

Jun 09, 2019

amazing cource

創建者 Kaiyun L

Feb 21, 2019

very helpful.

創建者 Maria A

Sep 17, 2016

Great course!

創建者 Urvi K

Jan 04, 2019

Well taught

創建者 Peter A

Feb 17, 2019


創建者 Jose F O A

Nov 29, 2016

great part


Apr 17, 2018


創建者 irene s

Mar 13, 2017


創建者 IVIE

May 07, 2019


創建者 elbahar

Oct 02, 2018


創建者 Filip F

Mar 18, 2017


創建者 Suryasree R

Aug 07, 2017

The course was well structured. Theory, examples, case studies and interviews. It is quite excellent, if you are a beginner and trying to understand what exactly is Integrated Marketing Communication is all about. However, the course is a very basic introductory course, and you will need to explore more to get sufficient knowledge to practice the same.

The frameworks provided in this course, however, were quite useful in helping me develop my marketing campaigns for my startup. The same got good response.

創建者 Abrahan M G L

Mar 14, 2018

I think it's an amazing course in terms of information, because it's really complete and it gives you all the bases to understand the communication process in the Marketing Plan. It's a teorical course most of the time, so I 'd only suggest more examples in every topic to make it more dynamic, I mean, there could be more videos or images of ads, but just that. I learned a lot in this course and I definitely recommend it. Thanks a lot!

創建者 Michael D

Dec 13, 2016

The course work was clear and well organized. Sometimes I did not understand the Edna, the teacher which is fine however sometimes the corresponding transcript indicated that what I heard was correct and that the words she said did not make sense grammatically. Nothing to get hung up on as I received the idea, which is the point.

創建者 Eli M

Jul 14, 2017

I liked the course but i was expecting more information on the digital module, since now digital is driving our lives and also the marketing campaigns. It´s not another tool, it should be exactly as the speaker from Sanitas said, an UMBRELLA that guides all the other communications.

創建者 Jawahar S

Sep 21, 2019

Good mix of concepts and interviews. Taken off one star only because several of the optional readings were books excerpts or papers not provided by IE business school as part of the course i.e. paid for 3rd party content. Otherwise good addition to the specialization.

創建者 Abhinav K

Sep 03, 2019

It is really helpful .. I glad to have the opportunity to learn this course. All aspect of marketing is covered within one course so could say that it is complete within itself. Some points need to be elaborated more but still, I am satisfied with the way they taught.


Sep 10, 2016

Nice course, instructor is so pretty :p and gives all detail. But those who are weak in English , may face problem to follow. Never the less, good course from one of the best B-School in the world.(IE ranks 12 in Global MBA ranking by FT)

創建者 William B D

Sep 03, 2017

Definitely covers fundamentals but does not feel very advanced or cutting edge. Perhaps content could be updated to 2011-2017 material. This mostly seems 1990-2000.