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返回到 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

學生對 IE商学院 提供的 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的評價和反饋

4.7
671 個評分
143 個審閱

課程概述

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

熱門審閱

WR

Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

E

Nov 11, 2016

I was recommended by other to study this course. I am really appreciate his recommendation since I have developed a big picture about the advertising industry. This course is really useful to me.

篩選依據:

51 - Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的 75 個評論(共 138 個)

創建者 Hamza

Jan 26, 2017

One of the best Moocs i have studied, i especially loved the way it was presented with very nice bright music.

Great job guys!

創建者 Summer W

Feb 19, 2018

very helpful. Hope the examples will be more up to date.

創建者 Stacy O

Jun 23, 2017

I am extremely happy with this course, reminded me of some of the things we need to work in an IMC field

創建者 Ali A

Jun 06, 2017

I love this course, its very insightful!

創建者 Oghenerukevwe T

Feb 19, 2018

Best course ever! Thank you!!!

創建者 Afag İ N

Jul 05, 2017

The professor, Eda Sayin perfectly explained the modules.

創建者 Carolyn D

Aug 29, 2017

This course was the best one of the whole Marketing Implementation Mix Specializations in my opinion! I learned alot of new and very interesting facts about the world of marketing! I especially enjoyed the interviews.

創建者 Adeola D

Jun 15, 2017

It was very insightful. i completed the course in two days.

創建者 Vinay K M

Jun 01, 2018

Thank you so much for this lesson, i really loved it the way of explaining with clear examples

創建者 Dashmeet O

Sep 06, 2017

Detailed and elaborate course involving all essentials of marketing communications. Recommended to anyone interested in marketing.

創建者 Newman O O

Jan 14, 2018

Interesting cost.

創建者 Akshansh G

Oct 21, 2017

This course is really crisp, clear and all what is required to know in brief.

創建者 Paola R L

Sep 10, 2017

Recomiendo este curso. Su contenido es pertinente y actualizado. La forma en la que integra diferentes formatos (Entrevistas, gráficas, comerciales...) lo hace agradable y fácil de comprender y aplicar.

創建者 Vibol M

Dec 17, 2017

Very useful module. Improve my knowledge.

創建者 Winnie R

Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

創建者 irene s

Mar 13, 2017

MUY BUENO

創建者 ANKUSH A

Apr 17, 2018

LOVED IT.

創建者 Boris V

Jul 31, 2017

EXCELLENT COURSE

創建者 Shweta C

Jun 26, 2017

Very informative course...I recommend this course to every Brand Manager.

創建者 Rashi A

Oct 31, 2016

I liked this course very much. The instructor was very concise, precise as well as effective in imparting the required theoretical knowledge. Added to it was the industry relevant lecture from the working professionals which made the course even more comprehensive. Thank you Miss Eda for the knowledge you shared.

創建者 ADEBISI O A

Apr 04, 2018

I have been well informed on Integrated Marketing Communication. The knowledge will help me get better at my job and also position me for a better opportunities. Thank you IE BUSINESS SCHOOL AND COURSERA for an impacting knowledge.

創建者 Krzysztof L

Sep 04, 2017

Good content, very well done videos.

Too many interruptions during the some videos, even every 30 seconds, video is loosing its flow

創建者 Kikelomo O

Jul 20, 2018

Great learning really love

創建者 Yashmita

Aug 04, 2018

Amazing, very informative and a mix of perfect knowledge required to understand Integrated Marketing Communication. Thanks!

創建者 Pradeep D

Aug 03, 2018

Thanks, learned a lot!