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學生對 IE商学院 提供的 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的評價和反饋

4.7
588 個評分
132 個審閱

課程概述

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

熱門審閱

WR

Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

E

Nov 11, 2016

I was recommended by other to study this course. I am really appreciate his recommendation since I have developed a big picture about the advertising industry. This course is really useful to me.

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51 - Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的 75 個評論(共 128 個)

創建者 Dashmeet O

Sep 06, 2017

Detailed and elaborate course involving all essentials of marketing communications. Recommended to anyone interested in marketing.

創建者 Newman O O

Jan 14, 2018

Interesting cost.

創建者 Akshansh G

Oct 21, 2017

This course is really crisp, clear and all what is required to know in brief.

創建者 Paola R L

Sep 10, 2017

Recomiendo este curso. Su contenido es pertinente y actualizado. La forma en la que integra diferentes formatos (Entrevistas, gráficas, comerciales...) lo hace agradable y fácil de comprender y aplicar.

創建者 Vibol M

Dec 17, 2017

Very useful module. Improve my knowledge.

創建者 Dee M

Sep 14, 2016

Really, really enjoyed this course - very insightful and thought provoking

創建者 Cristina T

May 07, 2017

I really enjoyed the course. After this module I decided to take the specialization. It is full of insights, good source of information and really added knowledge to me.

創建者 Aabid A S

May 31, 2016

This is essentially important for professional peoples and its compose in such a great way, I am totally inspired and suggest to others must have a look.

Regards

Aabid Ali Shahid

創建者 Joey V

Sep 19, 2016

Excellent Professor! Great course... highly recommend!

創建者 Ricardo R

Sep 18, 2016

Billiant.

Perfect video production. The topics are very interesting and the teacher delivers the message interestingly.

創建者 Zhang Y

Aug 08, 2016

Very useful and instructive. I really enjoy this course!

創建者 Amy D

Sep 29, 2016

A extremely well made course that covers a wide variety of topics in a concise, yet thorough manner. Professor Sayin does a wonderful job of explaining each topic. She has a very engaging teaching style that makes learning both easy and fun! I never found myself getting bored with her lectures and, in fact, looked forward to watching them as I knew I was going to enjoy each module. I especially enjoyed the interviews with various professionals in the marketing industry as I felt I learned a great deal from their added observations and expertise. For fellow English speakers, I highly recommend watching this course with subtitles on to get the most out of it.

創建者 Sayeed p z

Sep 18, 2016

Best course for beginners in Marketing field :)

創建者 Andrea M B P

Aug 29, 2017

I absolutely loved this course. It was very informative, to the point, and grabbed my undivided attention every time. I think it is important to have integral courses like this one, that are very specific at the same time in which they cover a broader view of what marketing is all about.

創建者 Thamara M

Aug 29, 2016

Thanks for this course, it helps me to refresh concepts and learn new ones Highly recommended. Really dynamic and catchy.

創建者 Duke N

Nov 01, 2016

Very informative

創建者 Anastasia D

Jun 24, 2016

This course was real fun, thank you, Eda! A lot of information, everything clearly put. Thank you! I would chang a bit the digital part. Maybe you could add more practical details on SEO and Google AdWords, because the spokesperson presents an agency that wouldnt teach the things they offer for money.

創建者 Avgi C

Oct 29, 2016

excellent course that covered a lot of areas with a good amount of and real case examples!

創建者 Nilanjan D

Jul 09, 2017

Nice overview of Marketing Communications. Well done instructors.

創建者 Filip F

Mar 18, 2017

great!

創建者 Sherif E

Feb 28, 2018

instructor was very simple and define each topic easily and a lot of examples are given with each term .

i wish she give another course on marketing , and i will be the first one to participate in .

創建者 Arvind B

Mar 20, 2018

I am a Student of Health Management. This course helped me to understand real meaning of marketing and after completing this course. I am now planning to develop marketing concept in terms of patient satisfaction. Because health care marketing is very different from other marketing concept. In healthcare marketing our Consumers are actually the patients. So designing a marketing campaign requires lots of consideration.

I would like to Thanks Professor Eda Sayin, For delivering the lecture in such a wonderful way.

創建者 Ejirika P

Jun 19, 2016

Insightful on the various concepts of advertising

創建者 Justas M

Aug 01, 2017

Gives a really good overview on different marketing channels and strategies. It does not go deep into any of those, though for high level understanding really recommend it!

創建者 Stavros S

Oct 04, 2016

Awesome Course. Theory, concepts and tools that can be applied in practice.