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返回到 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

學生對 IE商学院 提供的 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的評價和反饋

4.7
542 個評分
122 個審閱

課程概述

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

熱門審閱

WR

Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

E

Nov 11, 2016

I was recommended by other to study this course. I am really appreciate his recommendation since I have developed a big picture about the advertising industry. This course is really useful to me.

篩選依據:

1 - Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的 25 個評論(共 119 個)

By Nkechinyere I

Feb 26, 2019

This course made it possible for me to launch my career. I am grateful!

By Maria X

Feb 23, 2019

it will help you build great marketing communication foundations!

By Abhay S S

Jun 09, 2019

amazing cource

By Arslan A R

Jun 02, 2019

Great Course full of marketing information.

By Trần K

May 27, 2019

Thanks to Coursera and Lecturers

By Indranil M

May 12, 2019

My informative and interesting course. Specially the marketing mix model along with messaging techniques. The elements are very interesting from a theory point of view. If you learn these elements, then it will become easy for you execute marketing communication. Also, few advertisement examples are too good to understand the concept. These ads will stay in your mind and will help you craft your ads, communications effectively.

in B2C marketing and advertisement - this course will be an eye-opener for you. You must attend it to learn the concepts. I have taken this course and when I completed - I was quite equipped with concepts of Marketing Communication.

By IVIE

May 07, 2019

Awesome!

By Deepa M

Apr 10, 2019

Very crisp and precise understanding on marketing communications.

By Jani T

Mar 25, 2019

perfect !!! it was very nice experience for me.

By Priscilla Z T

Mar 06, 2019

the course is quite educating and informative i will definately recommend this course to my colleagues.

thank you Coursera for this opportunity.

By Kaiyun L

Feb 21, 2019

very helpful.

By Peter A

Feb 17, 2019

Awesome!!!

By Aastha S

Feb 13, 2019

More insights on the industry with CEO's and digital marketing executives would be helpful

By Mohit U

Feb 10, 2019

Very insightful, interesting and thought provoking course. One can clearly see how the concepts are implemented in the real world, courtesy the interview-esque sessions with industry experts.

By DEBASMITA S

Feb 07, 2019

It was very well presented, illustratious with proper examples and content

By Rajnish K

Jan 08, 2019

Professor taught giving lot of examples which helped me out to relate the theories. It was a good learning experience

By Inna K

Jan 04, 2019

The course provides us with a fundamental and accurate information. It is easy to understand and it is very inspiring! Strongly recommend for those who want to have a good base for future development.

By Urvi K

Jan 04, 2019

Well taught

By Igor P

Jan 02, 2019

Muy bien explcado y con muchos detalles que lo hacen interesante y enriqecedor para los que nos gusta el mundo del Marketing y las Comunicaciones.

By Ivan Z

Dec 30, 2018

Great course with detailed and high-value content

By Amelinda J W

Dec 30, 2018

Not a very pleasant experience on listening to the professor's english. She pauses and her english isn't very great.

By Priyak B

Dec 19, 2018

Professor Eda Sayin is very good at explaining the concepts. Discussions with industry experts has also helped a lot in understanding the theoretical concepts and its application in practical scenarios.

By Sonia W

Dec 19, 2018

Loved this course and all the participants that shared their knowledge.

By nora

Dec 16, 2018

The course was very helpful and beneficial

By Jaimie W

Dec 07, 2018

Full of useful information. A must for anyone wanting to embark on a career in marketing communications.