This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital. Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to: * Identify and analyze entrepreneurial opportunities; * Enhance your entrepreneurial mindset; * Improve your strategic decision-making; and * Build innovative business models. Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.
提供方
課程信息
11,583 次近期查看
Learner Career Outcomes
80%
完成這些課程後已開始新的職業生涯
80%
通過此課程獲得實實在在的工作福利
43%
加薪或升職
您將獲得的技能
Opportunity IdentificationManagementInnovationEntrepreneurship
教學大綱 - 您將從這門課程中學到什麼
週
1完成時間為 3 小時
Introduction to Innovation and Entrepreneurship
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and entrepreneurship.
10 個視頻 （總計 62 分鐘）, 8 個閱讀材料, 1 個測驗
10 個視頻
Preview of the Master of Professional Studies in Technology Entrepreneurship6分鐘
Introduction to the course5分鐘
What is entrepreneurship?4分鐘
Who is an entrepreneur?7分鐘
Entrepreneurship, creativity, & innovation6分鐘
The world's most innovative companies6分鐘
Types of innovation14分鐘
Entrepreneurs and strategic decisions6分鐘
The opportunity analysis canvas3分鐘
8 個閱讀材料
Welcome to Developing Innovative Ideas for New Companies10分鐘
Meet Dr. James V. Green10分鐘
Connect with your Classmates10分鐘
Our book for the course10分鐘
Reading: The Opportunity Analysis Canvas10分鐘
Slides10分鐘
"The Innovator's Dilemma" by Clayton Christensen10分鐘
"Out of Our Minds: Learning to be Creative" by Ken Robinson10分鐘
1 個練習
Entrepreneurial perspective14分鐘
週
2完成時間為 2 小時
Entrepreneurial Mindset, Motivations, and Behaviors
This module explores entrepreneurial thinking with attention to entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.
8 個視頻 （總計 49 分鐘）, 3 個閱讀材料, 1 個測驗
8 個視頻
Entrepreneurial mindset9分鐘
Guest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com8分鐘
Entrepreneurial motivations7分鐘
Guest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur?2分鐘
Entrepreneurial behaviors4分鐘
Risk taking in entrepreneurial decision-making6分鐘
Risk, uncertainty, and stakeholder involvement8分鐘
3 個閱讀材料
Reading: The Opportunity Analysis Canvas10分鐘
Slides10分鐘
The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan10分鐘
1 個練習
Entrepreneurial mindset, motivations, and behaviors18分鐘
週
3完成時間為 2 小時
Industry Understanding
This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors.
9 個視頻 （總計 91 分鐘）, 3 個閱讀材料, 1 個測驗
9 個視頻
Knowledge conditions6分鐘
Demand conditions17分鐘
Industry lifecycle10分鐘
Industry structure23分鐘
Competitive advantage15分鐘
Learning curve5分鐘
Complementary assets6分鐘
Reputation effects4分鐘
3 個閱讀材料
Reading: The Opportunity Analysis Canvas10分鐘
Slides10分鐘
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber10分鐘
1 個練習
Industry analysis14分鐘
週
4完成時間為 3 小時
Customer Understanding and Business Modeling
This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models.
12 個視頻 （總計 96 分鐘）, 6 個閱讀材料, 2 個測驗
12 個視頻
Macro changes that increase new venture opportunities7分鐘
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together?2分鐘
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government?1分鐘
Exploring real market needs6分鐘
Satisfying real market needs8分鐘
Strategic positioning8分鐘
Strategic planning3分鐘
Value innovation6分鐘
Opportunity identification6分鐘
Bonus Lecture: Business Models from the Classroom38分鐘
Information Session6分鐘
6 個閱讀材料
Reading: The Opportunity Analysis Canvas10分鐘
Slides10分鐘
"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries10分鐘
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10分鐘
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10分鐘
Learn More10分鐘
2 個練習
Customer analysis20分鐘
Business plan evaluation22分鐘
4.6
132 條評論來自为创立公司提供创意：创业的第一步的熱門評論
thank you very much i did enjoy a lot the all program was relevant to the current situation of the economy i am really great-full for your courses its time for me to do it in practical
This course is interesting and appropriately paced for an online class. I recommend it to all beginning entrepreneurs as a way to start thinking about how to start their company.
講師
Dr. James V. Green
Director of Entrepreneurship EducationMaryland Technology Enterprise Institute
關於 马里兰大学帕克分校
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
關於 创业：创建创新型企业 專項課程
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.
The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.
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