This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital.
提供方
创业：创建创新型企业 專項課程马里兰大学帕克分校課程信息
64,729 次近期查看
學生職業成果
80%
完成這些課程後已開始新的職業生涯
80%
通過此課程獲得實實在在的工作福利
43%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 1 門課程（共 4 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為8 小時
英語（English）
字幕：英語（English）, 西班牙語（Spanish）, 巴西葡萄牙語, 中文（簡體）
您將獲得的技能
Opportunity IdentificationManagementInnovationEntrepreneurship
學生職業成果
80%
完成這些課程後已開始新的職業生涯
80%
通過此課程獲得實實在在的工作福利
43%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 1 門課程（共 4 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為8 小時
英語（English）
字幕：英語（English）, 西班牙語（Spanish）, 巴西葡萄牙語, 中文（簡體）
提供方
马里兰大学帕克分校
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 2 小時
Introduction to Innovation and Entrepreneurship
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and entrepreneurship.
完成時間為 2 小時
9 個視頻 （總計 56 分鐘）, 9 個閱讀材料, 1 個測驗
9 個視頻
Introduction to the course5分鐘
What is entrepreneurship?4分鐘
Who is an entrepreneur?7分鐘
Entrepreneurship, creativity, & innovation6分鐘
The world's most innovative companies6分鐘
Types of innovation14分鐘
Entrepreneurs and strategic decisions6分鐘
The opportunity analysis canvas3分鐘
9 個閱讀材料
Welcome to Developing Innovative Ideas for New Companies3分鐘
Meet Dr. James V. Green3分鐘
Connect with your Classmates3分鐘
Earn a Degree Online in Entrepreneurship and Innovation5分鐘
Our book for the course3分鐘
Reading: The Opportunity Analysis Canvas20分鐘
Slides1分鐘
"The Innovator's Dilemma" by Clayton Christensen1分鐘
"Out of Our Minds: Learning to be Creative" by Ken Robinson1分鐘
1 個練習
Entrepreneurial perspective20分鐘
完成時間為 2 小時
Entrepreneurial Mindset, Motivations, and Behaviors
This module explores entrepreneurial thinking with attention to entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.
完成時間為 2 小時
8 個視頻 （總計 49 分鐘）, 3 個閱讀材料, 1 個測驗
8 個視頻
Entrepreneurial mindset9分鐘
Guest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com8分鐘
Entrepreneurial motivations7分鐘
Guest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur?2分鐘
Entrepreneurial behaviors4分鐘
Risk taking in entrepreneurial decision-making6分鐘
Risk, uncertainty, and stakeholder involvement8分鐘
3 個閱讀材料
Reading: The Opportunity Analysis Canvas20分鐘
Slides1分鐘
The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan1分鐘
1 個練習
Entrepreneurial mindset, motivations, and behaviors20分鐘
完成時間為 2 小時
Industry Understanding
This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors.
完成時間為 2 小時
9 個視頻 （總計 91 分鐘）, 3 個閱讀材料, 1 個測驗
9 個視頻
Knowledge conditions6分鐘
Demand conditions17分鐘
Industry lifecycle10分鐘
Industry structure23分鐘
Competitive advantage15分鐘
Learning curve5分鐘
Complementary assets6分鐘
Reputation effects4分鐘
3 個閱讀材料
Reading: The Opportunity Analysis Canvas20分鐘
Slides1分鐘
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber1分鐘
1 個練習
Industry analysis20分鐘
完成時間為 3 小時
Customer Understanding and Business Modeling
This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models.
完成時間為 3 小時
11 個視頻 （總計 89 分鐘）, 6 個閱讀材料, 2 個測驗
11 個視頻
Macro changes that increase new venture opportunities7分鐘
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together?2分鐘
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government?1分鐘
Exploring real market needs6分鐘
Satisfying real market needs8分鐘
Strategic positioning8分鐘
Strategic planning3分鐘
Value innovation6分鐘
Opportunity identification6分鐘
Bonus Lecture: Business Models from the Classroom38分鐘
6 個閱讀材料
Reading: The Opportunity Analysis Canvas20分鐘
Slides1分鐘
"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries1分鐘
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur1分鐘
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne1分鐘
Earn a Degree Online in Entrepreneurship and Innovation5分鐘
2 個練習
Customer analysis30分鐘
Business plan evaluation20分鐘
審閱
來自为创立公司提供创意：创业的第一步的熱門評論
由 DB 提供2020年5月28日
It is very flexible. The course helps to gather more information and teaches the actual proceedings of how the industry in working at present. The exams and assignments were fun to do too!
由 JD 提供2016年6月8日
Content is good and teaching material is of good quality. Some more examples of the application of the concepts discussed during the lectures could make this course even more interesting.
由 D 提供2017年2月8日
thank you very much i did enjoy a lot the all program was relevant to the current situation of the economy i am really great-full for your courses its time for me to do it in practical
由 SV 提供2020年7月30日
Sir john green has simplified the course so much that even someone who doesn't have any background in entrepreneurship can understand it. Looking forward to learn more from him.
關於 创业：创建创新型企业 專項課程
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.
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