本課程是创业：创建创新型企业專項課程專項課程的一部分

4.6
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582 個評分

Dr. Thomas J. Mierzwa

26,646 人已註冊

提供方

创业：创建创新型企业專項課程马里兰大学帕克分校

課程信息

27,711 次近期查看

Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.
We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include: 

* What are the key indicators of innovation opportunities?
* What steps are critical for entrepreneurs to bring innovations to the marketplace?
* What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage?

With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.

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完成後獲得證書

100% 在線

立即開始，按照自己的計劃學習。

第 2 門課程（共 4 門）

创业：创建创新型企业專項課程

完成時間大約為11 小時

英語（English）

字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 越南語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）

您將獲得的技能

Market ResearchBusiness ModelBusiness ModelingValue Proposition

可靈活調整截止日期

根據您的日程表重置截止日期。

可分享的證書

完成後獲得證書

100% 在線

立即開始，按照自己的計劃學習。

第 2 門課程（共 4 門）

创业：创建创新型企业專項課程

完成時間大約為11 小時

英語（English）

講師

授課教師評分

4.67/5 （37 個評分）

Dr. Thomas J. Mierzwa

Lecturer of Technology Entrepreneurship

Maryland Technology Enterprise Institute (Mtech)

28,952 個學生

2 門課程

提供方

马里兰大学帕克分校

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

授課大綱 - 您將從這門課程中學到什麼

內容評分97%（2,556 個評分）

週

週 1

完成時間為 3 小時

Introduction

This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.

完成時間為 3 小時

10 個視頻（總計 66 分鐘）, 9 個閱讀材料, 1 個測驗

10 個視頻

Preview of the Course1分鐘

Introduction to the Course1分鐘

Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?1分鐘

What are entrepreneurial opportunities?11分鐘

What factors influence the feasibility of an innovation?15分鐘

Which innovation strategy: technology-push or market-pull?8分鐘

Product-market fit8分鐘

How do you develop a business model6分鐘

Walkthrough of the business model canvas - Part 15分鐘

Walkthrough of the business model canvas - Part 24分鐘

9 個閱讀材料

Welcome to Innovation for Entrepreneurs: From Idea to Marketplace10分鐘

Meet the Faculty10分鐘

Connect with your classmates10分鐘

Expand Your Learning5分鐘

Slides10分鐘

Instructions for the Quiz10分鐘

"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10分鐘

"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10分鐘

Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs5分鐘

1 個練習

Initial Business Model Canvas30分鐘

週

週 2

完成時間為 2 小時

Customer Discovery and Validation

This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.

完成時間為 2 小時

8 個視頻（總計 64 分鐘）, 1 個閱讀材料, 1 個測驗

8 個視頻

What do customers want to know?8分鐘

Customer types8分鐘

Customer archetypes4分鐘

Customer segments and business models6分鐘

Customer segments, value propositions, product features12分鐘

How to map your value?5分鐘

How to interview customers?5分鐘

How to get insights from your customers?11分鐘

1 個閱讀材料

Slides10分鐘

1 個練習

Discovering and Interviewing Your Customers30分鐘

週

週 3

完成時間為 2 小時

Product Understanding and Marketing

This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.

完成時間為 2 小時

9 個視頻（總計 77 分鐘）, 1 個閱讀材料, 1 個測驗

9 個視頻

Customer value8分鐘

The DNA of customer-centricity6分鐘

Crossing the chasm6分鐘

Qualitative and quantitative marketing research11分鐘

Importance and methods of market segmentation9分鐘

Focusing on the target market6分鐘

Beyond the chasm9分鐘

Strategic implications of beyond the chasm10分鐘

E-commerce: The internet as a selling platform7分鐘

1 個閱讀材料

Slides10分鐘

1 個練習

Product Understanding and Marketing30分鐘

週

週 4

完成時間為 2 小時

Prototyping and Testing

This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.

完成時間為 2 小時

10 個視頻（總計 91 分鐘）, 1 個閱讀材料, 1 個測驗

10 個視頻

Planning for prototyping8分鐘

Why and how to prototype14分鐘

Rapid prototyping and development5分鐘

Lean startup MVPs4分鐘

Choosing a wireframing/UX prototyping tool11分鐘

Anatomy of an experience map10分鐘

What you'll learn from user testing6分鐘

Analytics and insight8分鐘

Troubleshooting your customer discovery10分鐘

Levels of a product/service11分鐘

1 個閱讀材料

Lecture Slides10分鐘

1 個練習

Prototyping and Testing30分鐘

審閱

4.6

106 條評論

5 stars
73.28%
4 stars
18.15%
3 stars
5.65%
2 stars
1.88%
1 star
1.02%

來自创新企业家：从理念到市场的熱門評論

由 AA 提供2020年4月27日

Beautiful course, extremely useful. I have learned a lot and have recommended it to all my team members. I will go over the material for a long time, there's just so much to learn and implement.

由 DS 提供2020年5月27日

Course design is really good. All the speakers have given good inputs which are very much needed for entrepreneurs to convert their ideas into the market place.

由 MS 提供2017年1月14日

An excellent course. There were surprising insights in almost every class. I also enjoyed the practical mindset displayed by the staff and course materials.

由 GG 提供2016年2月12日

Great Course I really Recommend it to all of those entrepreneurs who really wanted to increase their possibilities to success into their business plans

查看所有評論

關於创业：创建创新型企业專項課程

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.

The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.

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课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
课程可能会改为提供'完整课程，没有证书'。通过此选项，您可以查看所有课程材料、提交所要求的作业，以及获得最终成绩。这也意味着您将无法购买证书体验。
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您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
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是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。

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创新企业家：从理念到市场

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