關於此課程：Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture. We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include: * What are the key indicators of innovation opportunities? * What steps are critical for entrepreneurs to bring innovations to the marketplace? * What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage? With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.

製作方： University of Maryland, College Park

教學方： Dr. Thomas J. Mierzwa, Lecturer of Technology Entrepreneurship
Maryland Technology Enterprise Institute (Mtech)

基本信息	課程 2（共 4 門，Entrepreneurship: Launching an Innovative Business Specialization ）
承諾學習時間	3-5 小时/周
語言	English, 字幕：Vietnamese
如何通過	通過所有計分作業以完成課程。
用戶評分	4.3 星平均用戶評分 4.3查看學生的留言

授課大綱

第 1 週

Introduction

This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.

11 個視頻, 7 個閱讀材料

Reading: Welcome to Innovation for Entrepreneurs: From Idea to Marketplace
Reading: Meet the Faculty
Reading: Connect with your classmates
視頻: Preview of the Master of Professional Studies in Technology Entrepreneurship
視頻: Introduction to the Course
視頻: Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?
視頻: What are entrepreneurial opportunities?
視頻: What factors influence the feasibility of an innovation?
視頻: Which innovation strategy: technology-push or market-pull?
視頻: Product-market fit
視頻: How do you develop a business model
視頻: Walkthrough of the business model canvas - Part 1
視頻: Walkthrough of the business model canvas - Part 2
Reading: Slides
Reading: Instructions for the Quiz
Reading: "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur
Reading: "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne

已評分: Initial Business Model Canvas

第 2 週

Customer Discovery and Validation

This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.

8 個視頻, 1 個閱讀材料

視頻: Customer types
視頻: Customer archetypes
視頻: Customer segments and business models
視頻: Customer segments, value propositions, product features
視頻: How to map your value?
視頻: How to interview customers?
視頻: How to get insights from your customers?
Reading: Slides

已評分: Discovering and Interviewing Your Customers

第 3 週

Product Understanding and Marketing

This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.

9 個視頻, 1 個閱讀材料

視頻: The DNA of customer-centricity
視頻: Crossing the chasm
視頻: Qualitative and quantitative marketing research
視頻: Importance and methods of market segmentation
視頻: Focusing on the target market
視頻: Beyond the chasm
視頻: Strategic implications of beyond the chasm
視頻: E-commerce: The internet as a selling platform
Reading: Slides

已評分: Product Understanding and Marketing

第 4 週

Prototyping and Testing

This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.

10 個視頻, 1 個閱讀材料

視頻: Why and how to prototype
視頻: Rapid prototyping and development
視頻: Lean startup MVPs
視頻: Choosing a wireframing/UX prototyping tool
視頻: Anatomy of an experience map
視頻: What you'll learn from user testing
視頻: Analytics and insight
視頻: Troubleshooting your customer discovery
視頻: Levels of a product/service
Reading: Lecture Slides

已評分: Prototyping and Testing

第 5 週

Building a Team

This modules addresses how to find, hire, and motivate your employees.

7 個視頻, 2 個閱讀材料

視頻: Hiring employees
視頻: Platforms for finding talent
視頻: Cross pollination and team configuration
視頻: Directing the rider
視頻: Motivating the elephant
Reading: Slides
視頻: Information Session
Reading: Learn More

已評分: Building the Team

已評分: Final Business Model Canvas

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運作方式

Coursework

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製作方

University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

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