Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.
We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include:
* What are the key indicators of innovation opportunities?
* What steps are critical for entrepreneurs to bring innovations to the marketplace?
* What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage?
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.
提供方
教學大綱 - 您將從這門課程中學到什麼
週
1完成時間為 3 小時
Introduction
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.
11 個視頻 （總計 77 分鐘）, 7 個閱讀材料, 1 個測驗
11 個視頻
Preview of the Master of Professional Studies in Technology Entrepreneurship11分鐘
Introduction to the Course1分鐘
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?1分鐘
What are entrepreneurial opportunities?11分鐘
What factors influence the feasibility of an innovation?15分鐘
Which innovation strategy: technology-push or market-pull?8分鐘
Product-market fit8分鐘
How do you develop a business model6分鐘
Walkthrough of the business model canvas - Part 15分鐘
Walkthrough of the business model canvas - Part 24分鐘
7 個閱讀材料
Welcome to Innovation for Entrepreneurs: From Idea to Marketplace10分鐘
Meet the Faculty10分鐘
Connect with your classmates10分鐘
Slides10分鐘
Instructions for the Quiz10分鐘
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10分鐘
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10分鐘
1 個練習
Initial Business Model Canvas18分鐘
週
2完成時間為 1 小時
Customer Discovery and Validation
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.
8 個視頻 （總計 64 分鐘）, 1 個閱讀材料, 1 個測驗
8 個視頻
Customer types8分鐘
Customer archetypes4分鐘
Customer segments and business models6分鐘
Customer segments, value propositions, product features12分鐘
How to map your value?5分鐘
How to interview customers?5分鐘
How to get insights from your customers?11分鐘
1 個閱讀材料
Slides10分鐘
1 個練習
Discovering and Interviewing Your Customers10分鐘
週
3完成時間為 2 小時
Product Understanding and Marketing
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
9 個視頻 （總計 77 分鐘）, 1 個閱讀材料, 1 個測驗
9 個視頻
The DNA of customer-centricity6分鐘
Crossing the chasm6分鐘
Qualitative and quantitative marketing research11分鐘
Importance and methods of market segmentation9分鐘
Focusing on the target market6分鐘
Beyond the chasm9分鐘
Strategic implications of beyond the chasm10分鐘
E-commerce: The internet as a selling platform7分鐘
1 個閱讀材料
Slides10分鐘
1 個練習
Product Understanding and Marketing12分鐘
週
4完成時間為 2 小時
Prototyping and Testing
This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
10 個視頻 （總計 91 分鐘）, 1 個閱讀材料, 1 個測驗
10 個視頻
Why and how to prototype14分鐘
Rapid prototyping and development5分鐘
Lean startup MVPs4分鐘
Choosing a wireframing/UX prototyping tool11分鐘
Anatomy of an experience map10分鐘
What you'll learn from user testing6分鐘
Analytics and insight8分鐘
Troubleshooting your customer discovery10分鐘
Levels of a product/service11分鐘
1 個閱讀材料
Lecture Slides10分鐘
1 個練習
Prototyping and Testing10分鐘
4.4
59 個審閱67%
完成這些課程後已開始新的職業生涯
75%
通過此課程獲得實實在在的工作福利
熱門審閱
Great Course I really Recommend it to all of those entrepreneurs who really wanted to increase their possibilities to success into their business plans
excellent course. I work in a startup and i find this course very relevant to how I interact with customers, and how to set business priorities
講師
Dr. Thomas J. Mierzwa
Lecturer of Technology EntrepreneurshipMaryland Technology Enterprise Institute (Mtech)
關於 马里兰大学帕克分校
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
關於 创业：创建创新型企业 專項課程
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.
The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.
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