課程信息
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完成時間大約為20 小時

建議:4 weeks, 2-4 hours/week...

英語(English)

字幕:英語(English)

您將獲得的技能

Hospitality ManagementRevenue ManagementHospitality Management StudiesHotel Management

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為20 小時

建議:4 weeks, 2-4 hours/week...

英語(English)

字幕:英語(English)

學習Course的學生是

  • Receptionists
  • Customer Care Reps
  • Entrepreneurs
  • Operations Analysts
  • Marketing Specialists

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 小時

Setting the scene

9 個視頻 (總計 36 分鐘), 2 個閱讀材料, 4 個測驗
9 個視頻
Historical evolution3分鐘
The hotel business value chain4分鐘
Franchise and Management agreements4分鐘
Growth and the value of branded hotel chains4分鐘
Hotels as economic units6分鐘
Introduction to revenue management5分鐘
Trends and challenges2分鐘
Wrap-up and conclusion2分鐘
2 個閱讀材料
Complementary readings10分鐘
Peer Review documents10分鐘
3 個練習
Practice Lesson 16分鐘
Practice Lesson 26分鐘
Practice Lesson 38分鐘
2
完成時間為 4 小時

A deep dive into hotel distribution

12 個視頻 (總計 66 分鐘), 2 個閱讀材料, 5 個測驗
12 個視頻
The origins of hotel distribution4分鐘
The web revolution6分鐘
Working with the OTAs5分鐘
OTA Business Model7分鐘
The brand.com site3分鐘
The forgotten majority: traditional channels3分鐘
The distribution cost puzzle3分鐘
The true cost of brand.com6分鐘
The price parity paradox5分鐘
Magnificent Meta-Search7分鐘
Disruption in the market place?8分鐘
2 個閱讀材料
Complementary readings10分鐘
Peer Review Documents10分鐘
4 個練習
Practice Lesson 16分鐘
Practice Lesson 26分鐘
Practice Lesson 36分鐘
Practice Lesson 44分鐘
3
完成時間為 4 小時

Direct distribution: the key to hotel success

16 個視頻 (總計 66 分鐘), 1 個閱讀材料, 5 個測驗
16 個視頻
Deciding what you want2分鐘
Registering your domain name3分鐘
Content5分鐘
What is good hotel content?4分鐘
Creating your web pages5分鐘
Selecting a good hosting solution5分鐘
Introduction to online marketing2分鐘
Organic search engine marketing4分鐘
Paid search engine marketing3分鐘
Email Marketing4分鐘
Display Advertising4分鐘
Affiliate marketing2分鐘
Social Media Marketing1分鐘
Using Analytics for customer insight5分鐘
Wrap-up and conclusion3分鐘
1 個閱讀材料
Complementary Readings10分鐘
4 個練習
Practice Lesson 14分鐘
Practice Lesson 26分鐘
Practice Lesson 34分鐘
Practice lesson 48分鐘
4
完成時間為 4 小時

How to manage your OTA

16 個視頻 (總計 89 分鐘), 2 個閱讀材料, 3 個測驗
16 個視頻
Why OTA's?2分鐘
Reach5分鐘
The Billboard Effect7分鐘
Pay-per-Performance1分鐘
Reactivity2分鐘
Market Information2分鐘
Introduction1分鐘
Photos3分鐘
Content2分鐘
User Reviews5分鐘
Competitive Rates2分鐘
Manage Availability2分鐘
How should a hotel work with Expedia?25分鐘
How should a hotel work with Booking.com?11分鐘
Conclusion3分鐘
2 個閱讀材料
Complementary readings10分鐘
Peer Review Documents10分鐘
2 個練習
Practice Lesson 18分鐘
Practice lesson 28分鐘
4.7
126 個審閱Chevron Right

12%

完成這些課程後已開始新的職業生涯

15%

通過此課程獲得實實在在的工作福利

來自酒店分销基础的熱門評論

創建者 IMSep 7th 2016

I like it and I did never imagined the abundance of its content based on today's market.\n\nReally the course helped me a lot and immediately started implementing what I learned.\n\nThank you Coursera

創建者 LDJan 7th 2018

Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!

講師

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Peter O'Connor

Professor of information systems, Director of the MBA in Hospitality Management
Information systems
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Nicolas Graf

Professeur
Management

關於 ESSEC商学院

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all. ...

關於 酒店管理:分销、营收和需求管理 專項課程

Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends....
酒店管理:分销、营收和需求管理

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