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返回到 市场分析基础

學生對 ESSEC商学院 提供的 市场分析基础 的評價和反饋

4.6
716 個評分
185 條評論

課程概述

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on. But at the heart of marketing lie a few basic questions that often remain unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) what's the future value of my customers so I can concentrate on those who will be worth the most to the company in the future. That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. These are the foundations of Marketing Analytics. And that's what you'll learn to do in this course....

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VS
2020年6月10日

Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part

GC
2021年8月16日

Very good course. It helps to have a short PDF file embedded along with notes, containing the most commonly used R commands and its usage so that Newbies get a chance to understand this quickly

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51 - 市场分析基础 的 75 個評論(共 181 個)

創建者 Magdiel G

2016年2月5日

Very reality-based examples, there is an obvious mastery on the subject by the professor.

創建者 Ying-Chieh F

2016年2月29日

An outstanding course provides clear and practical information! I learned a lot from it.

創建者 Ana O

2019年1月30日

Content was exactly what I was looking for, it was very well delivered and explained.

創建者 PRABHAT K

2017年11月15日

Excellent marketing concepts with application through R. Must take course to learn R

創建者 Atitachat K

2018年11月4日

I would like to know more study case it is would be more benefit for whoes enroll

創建者 walid s

2018年5月17日

Well done, easy to understand and useful R program to reuse for the future. thanks

創建者 Aniruddha K

2020年1月24日

Thank you for making me understand each and every basics in marketing analytics

創建者 Dr K G P

2020年6月16日

Its Very use full for Marketing analytics both Academic and Business peoples.

創建者 Vardaan g

2018年12月22日

The course had a great flow and the instructions were on point for each video.

創建者 Pratham S

2017年4月15日

Topics are well explained, especially from real world scenario point of view.

創建者 Richard J R

2016年10月7日

This course is an excellent option to learn marketing, very nice materials!

創建者 Piotr

2016年7月9日

Great course. Well organized, interesting, and clear. Highly recommended.

創建者 Yendra T P G

2017年12月3日

The course is really practical and applied to the business point of view

創建者 Ihar V

2020年11月16日

The course is good and teaches the main aspects of users' segmentation.

創建者 Eleanna S R

2016年1月3日

very helpful, practical and with clear definitions of every term used!

創建者 Maurício C G

2019年4月17日

Excellent intro course to the nuts and bolts of data-driven marketing

創建者 Fernando B

2016年6月18日

Exceptional great course for all marketing analyst. 100% recomended

創建者 Maximilian M

2018年6月22日

excellent course. the professor coveys core concepts to the point.

創建者 Bidyut R

2018年9月10日

Overall it is good session on Foundations of Marketing Analytics

創建者 Camilo E S C

2020年7月4日

Such a great and easy to get applied marketing analytics course

創建者 Paola V T

2016年10月19日

Great basis to understand marketing analytics and its tools.

創建者 Deleted A

2015年11月27日

This specialisation just gets better and better. Bravo!

創建者 Ponciano R

2018年12月31日

Great course, covers a lot of practical applications.

創建者 Keith P D C

2015年12月3日

Great balance between theory and implementation in R.

創建者 武利鑫

2016年8月21日

最近正在学习R语言,对于R有了一个很好的基础,再次回顾这门课程,非常感谢这门课的老师们,期待更多的新课程