Chevron Left
返回到 市场分析基础

學生對 ESSEC商学院 提供的 市场分析基础 的評價和反饋

501 個評分
137 個審閱


Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on. But at the heart of marketing lie a few basic questions that often remain unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) what's the future value of my customers so I can concentrate on those who will be worth the most to the company in the future. That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. These are the foundations of Marketing Analytics. And that's what you'll learn to do in this course....



Apr 21, 2019

From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.


Dec 02, 2017

Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.


1 - 市场分析基础 的 25 個評論(共 132 個)

創建者 Ponciano R

Dec 31, 2018

Great course, covers a lot of practical applications.

創建者 Oscar M P L

Jan 30, 2019

Very helpful course, it was very clear and concise. The tools provided are relevant and overall the course fulfilled my expectations .

創建者 Ana O

Jan 30, 2019

Content was exactly what I was looking for, it was very well delivered and explained.

創建者 Mohamed G

Mar 17, 2019

This course teaches a lot about customer analysis !

創建者 Vardaan g

Dec 22, 2018

The course had a great flow and the instructions were on point for each video.

創建者 Tatiana Y

Feb 01, 2016

Great course and great teacher!

創建者 Sebastien P

Oct 30, 2015

Excellent !

創建者 david g

Jun 08, 2016

fantastic from start to finish

創建者 Keith P D C

Dec 03, 2015

Great balance between theory and implementation in R.


Feb 08, 2016

I was expecting a lot from this course. from basic to advanced fundamentals. this course should be floated as full specialization rather than as a part of other specialization.

創建者 Yu I

Jul 14, 2016

Tha course was great!

創建者 Sumit K

May 31, 2018

Great learning....step by step even foe beginners

創建者 Barnava N

Nov 25, 2015

thank you for the great learning experience.

創建者 Drozhnikov A

Mar 02, 2016

The course is perfect!!! Its very practical and inspirational. After the course you can implement the knowledge to your current projects.

BUT... course is with with payment quizzes. And in the forum nobody answers to posts.

創建者 Ichsan H

Feb 08, 2016

Love the practical example!

創建者 Maximilian M

Jun 22, 2018

excellent course. the professor coveys core concepts to the point.

創建者 Eleanna S R

Jan 03, 2016

very helpful, practical and with clear definitions of every term used!

創建者 Adarsh S

Jul 06, 2018

This is a really good foundational course in Marketing Analytics. The concepts covered are useful and quite relevant from a professional career perspective.

創建者 Kiavash B

Oct 14, 2016

The best course I have ever had on the The explanation of the R source codes towards marketing analytics were extremely useful to me. Easy to follow the modules. Step by step approach. Very happy.

創建者 武利鑫

Aug 21, 2016


創建者 Frederico A

Jan 08, 2018

Nice overview of Marketing Analytics.

創建者 siddhartha m

May 13, 2017

nice course

創建者 Fernando B

Jun 18, 2016

Exceptional great course for all marketing analyst. 100% recomended

創建者 Maryia M

Jun 18, 2017

Exciting intro into marketing analytics. The material is explained very well and easy to follow. Many thanks!

創建者 Riktesh S

Nov 06, 2015

Thanks for such a great insight